YouTube Channel Strategy Lead - 6-Month Contract

YouTube Channel Strategy Lead - 6-Month Contract

Temporary 40000 - 50000 £ / year (est.) Home office (partial)
The Orchard

At a Glance

  • Tasks: Lead YouTube channel strategy, optimise content, and drive growth for artists and labels.
  • Company: Join a vibrant global community in the music industry.
  • Benefits: Enjoy private medical cover, generous pension, and music industry perks.
  • Other info: Flexible working hours and excellent career development opportunities.
  • Why this job: Channel your passion for music while making a real impact on YouTube.
  • Qualifications: 3 years of digital video experience and strong communication skills.

The predicted salary is between 40000 - 50000 £ per year.

We are seeking a motivated, forward thinking YouTube Channel Strategy Manager to join our UK team on a 6 Month Fixed Term Contract. The role serves as the dedicated manager for a roster of YouTube channel partners. The ideal candidate is relationship driven, both creative and analytical and comfortable working proactively and autonomously.

What you'll do:

  • Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels.
  • Maintain consistent and effective communication with internal teams and external partners.
  • Execute strategic post launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction within a high touch service model.
  • Provide ongoing, hands on support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
  • Deliver exceptional service for MCN clients and internal teams (Relationship Managers, Rights Management, Operations, and others) to ensure video related issues are resolved quickly and accurately.
  • Conduct detailed channel and video audits with actionable recommendations and implementation plans.
  • Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.
  • Collaborate with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key campaigns and to develop platform specific initiatives for priority artists and labels.
  • Partner closely with the Senior Director of Channel Strategy to communicate partner issues and roadblocks and ensure seamless post launch account management.
  • Maintain accurate and up to date records across internal systems, YouTube CMS, and YouTube.com.
  • Provide best practice guidance and tailored strategic recommendations to assigned clients.
  • Identify opportunities to upsell Channel Strategy services.

Who you are:

  • Minimum 3 years of digital video experience, including at least 2 years managing, programming, and optimizing YouTube channels.
  • Deep understanding of the digital ecosystem and the ability to leverage platforms such as user generated content and social media to achieve goals.
  • Strong communication skills and the ability to work effectively with stakeholders at every level, from C suite executives to interns.
  • Technically savvy, comfortable with data, and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
  • Familiarity with Canva, Photoshop, Final Cut Pro and After Effects.
  • Strong passion for and knowledge of music.
  • Ability to work flexibly, including outside of standard office hours when needed.
  • Excellent communicator and relationship builder with a positive and collaborative approach.
  • Creative, proactive, and able to contribute ideas and take initiative.
  • Skilled presenter with strong problem solving abilities.
  • Highly organized and capable of multitasking, prioritizing, and meeting deadlines.
  • Adaptable to evolving workloads and comfortable working collaboratively with multiple stakeholders and clients.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day.
  • A modern office environment designed for you, empowering you to bring your best.
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt and create what happens next.
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
  • There’s also time off over winter break.

YouTube Channel Strategy Lead - 6-Month Contract employer: The Orchard

Join our dynamic UK team as a YouTube Channel Strategy Lead, where you'll thrive in a vibrant work culture that champions creativity and collaboration. We offer exceptional benefits, including private medical cover and a generous pension scheme, alongside ample opportunities for professional growth and development. With a focus on social impact and diversity, you'll be empowered to make meaningful contributions while enjoying the perks of the music industry.

The Orchard

Contact Details:

The Orchard Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land YouTube Channel Strategy Lead - 6-Month Contract

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.

Tip Number 2

Show off your skills! Create a portfolio or a personal project that highlights your YouTube strategy expertise. This is your chance to demonstrate what you can bring to the table beyond just words on paper.

Tip Number 3

Prepare for interviews by researching the company and its YouTube channels. Bring ideas to the table about how you could enhance their strategy. This shows you're proactive and genuinely interested in the role.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our vibrant community.

We think you need these skills to ace YouTube Channel Strategy Lead - 6-Month Contract

YouTube Channel Management
Digital Video Experience
Data Analysis
Communication Skills
Relationship Management
Content Strategy
Marketing Support

Some tips for your application 🫡

Show Your Passion for YouTube:When you're writing your application, let your enthusiasm for YouTube shine through! Share specific examples of how you've engaged with the platform and any creative strategies you've implemented in the past.

Tailor Your Experience:Make sure to highlight your relevant experience in digital video and channel management. Use keywords from the job description to show that you understand what we're looking for and how your skills align with our needs.

Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, less is often more!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive!

How to prepare for a job interview at The Orchard

Know Your YouTube Inside Out

Before the interview, make sure you’re well-versed in YouTube’s latest features and trends. Familiarise yourself with successful channel strategies and be ready to discuss how you can apply these insights to the role. This shows your passion and understanding of the platform.

Showcase Your Analytical Skills

Prepare to discuss specific metrics and analytics you've used in previous roles. Bring examples of how you've tracked performance and made data-driven decisions. This will demonstrate your technical savvy and ability to optimise channels effectively.

Build a Connection

Since this role is all about relationship management, think of ways to showcase your communication skills. Prepare anecdotes that highlight your experience working with diverse stakeholders, from artists to executives, and how you’ve built strong partnerships.

Be Creative and Proactive

Come armed with ideas! Think about potential strategies or campaigns you could propose for the channels you'll manage. This not only shows your creativity but also your proactive approach to driving growth and engagement.