Senior Manager of Paid Media & Growth Strategy

The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard’s global Paid Media framework. This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities.

Responsibilities include:

• Working closely with UK Marketing, Relationship Management, and the Global Paid Media team to lead strategic planning across campaigns.
• Partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.
• Leading the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms.
• Serving as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists.
• Translating marketing objectives into actionable campaign direction for centralized Media Buying teams.
• Analyzing campaign and market-level performance data to identify trends, benchmarks, and opportunities.
• Developing strategic recaps, insights, and client-facing reporting leveraging both platform KPIs and proprietary Orchard data sources.
• Collaborating closely with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and the adoption of global Paid Media processes.
• Identifying opportunities to pilot new advertising products, beta programs, and emerging platforms.
• Supporting operational planning across the UK market, including workflow refinement and adherence to global Paid Media processes.
• Supporting campaign budgeting, reconciliation, and monthly accounting processes.
• Providing strategic guidance and selective support across additional territories supported through the UK structure.

Benefits include:

• An inclusive, collaborative, and global community.
• A modern office environment designed to foster productivity, creativity, and teamwork.
• An excellent range of benefits, including private medical cover, a generous pension scheme, life assurance, and income protection.
• Investment in your professional growth & development.

Qualifications:

• 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields.
• Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization.
• Ability to leverage internal and publicly available data sources to identify audience opportunities, market trends, and growth strategies.
• Excellent written and verbal communication skills.
• Strong communication and stakeholder management skills.
• Passion for music, artist development, and audience growth.
• Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other relevant channels.
• Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes.
• Demonstrated ability to identify process improvements and scale ways of working.
• Experience working in fast-paced, high-volume environments while managing multiple priorities and deadlines.
• Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders.