At a Glance
- Tasks: Join our team to create and manage engaging CRM campaigns across email and SMS.
- Company: Luxury fragrance brand with a focus on customer engagement and collaboration.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with travel opportunities and a supportive work environment.
- Why this job: Be part of a dynamic team that elevates customer experiences in a premium brand.
- Qualifications: 2-3 years in CRM or lifecycle marketing, with hands-on campaign experience.
The predicted salary is between 35000 - 45000 € per year.
About the Role
We’re looking for a detail‑oriented and proactive CRM Coordinator to join our UK Ecommerce team and support the delivery of best‑in‑class customer communications across email and SMS. Working closely with ecommerce, marketing, retail and global teams, this role plays a key part in driving customer engagement, retention and loyalty for our luxury fragrance brand. You’ll be hands‑on in building and deploying campaigns, supporting automated journeys, maintaining CRM platform health, and delivering insightful reporting to help continuously improve performance. This is an excellent opportunity for someone who enjoys working in a fast‑paced, collaborative and supportive environment, and who is excited by testing, learning and elevating the customer experience in a premium, non‑discount‑led brand.
Key Responsibilities and Accountabilities
- Campaign Build & Delivery: Build, QA and deploy CRM campaigns across email and SMS using Ometria. Create and manage email copy in collaboration with global and local teams, ensuring tone and execution align with a luxury brand. Manage campaign timelines, approvals and deployment to agreed deadlines.
- Automated Journeys & Segmentation: Support the set up, optimisation and ongoing monitoring of automated customer journeys. Build and maintain customer segmentation using transactional, behavioural and loyalty data to ensure communications are relevant and targeted. Take a test‑and‑learn approach to improving journey performance and customer engagement.
- CRM Platform & Operations: Own day‑to‑day CRM platform health, including monitoring performance, QA, troubleshooting issues and supporting system improvements. Support CRM integrations for new features and platform enhancements. Maintain CRM documentation, data hygiene, GDPR compliance and operational best practices.
- Loyalty, Sampling & Retail Collaboration: Support loyalty operations including S&D and VIP gifting, alongside associated reporting. Manage coordination of sampling relationships, campaign timelines and communications. Partner closely with Retail teams to support store‑specific activations and in‑store data capture initiatives.
- Reporting, Insight & Continuous Improvement: Monitor and report on CRM performance and customer KPIs using Ometria, Google Analytics and Shopify. Provide clear, actionable insights to support decision‑making across ecommerce and marketing teams. Research and recommend new tools, reports and processes to improve internal workflows and customer retention. Take a forward‑thinking approach to CRM planning, proactively identifying opportunities to improve customer experience and campaign effectiveness.
Person Specification
- 2–3 years’ experience in a CRM or lifecycle marketing role.
- Hands‑on experience building and deploying email and SMS campaigns in Ometria or a similar CRM platform.
- Experience supporting automated journeys, loyalty initiatives and retention‑focused activity.
- Strong organisational skills with excellent attention to detail and ownership of deadlines.
- Analytical mindset with a genuine interest in customer behaviour, performance and continuous improvement.
- Confident handling customer data to support targeting, insight, reporting and smooth CRM operations.
- Strong communication skills and confidence working collaboratively across teams.
- Proactive, forward‑thinking and solutions‑focused approach.
- Experience with Shopify and Google Analytics is advantageous.
- Prior experience within fragrance, beauty or luxury sectors is desirable.
Job Details
This role reports directly to the CRM Manager. This role is London Office based (EC1) at least three days per week with flexibility to work from home one to two days per week. Role includes travel across the UK and Ireland.
Equal Opportunity
We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply.
CRM Coordinator in Wall employer: The Orange Square Company
As a CRM Coordinator at our luxury fragrance brand, you will thrive in a dynamic and collaborative environment that values creativity and innovation. We offer competitive benefits, a strong focus on employee development, and the opportunity to work closely with diverse teams across the UK and globally. Join us in elevating customer experiences while enjoying the perks of a supportive workplace culture in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Coordinator in Wall
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their brand and how you can contribute to their customer engagement goals. Tailor your responses to highlight your relevant experience and skills.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience with CRM platforms and campaign management clearly and confidently.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest in the role can leave a lasting impression. And remember, apply through our website for the best chance at landing that CRM Coordinator gig!
We think you need these skills to ace CRM Coordinator in Wall
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Coordinator role. Highlight your experience with email and SMS campaigns, and show how your skills align with our luxury brand's tone and values.
Show Off Your Analytical Skills:We love data! Include examples of how you've used analytics to improve customer engagement or campaign performance in your previous roles. This will demonstrate your analytical mindset and proactive approach.
Be Detail-Oriented:Attention to detail is key in this role. Make sure your application is free from typos and errors, and that it clearly outlines your organisational skills. We want to see that you can manage timelines and deliverables effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Orange Square Company
✨Know Your CRM Tools
Make sure you’re familiar with Ometria and any other CRM platforms mentioned in the job description. Brush up on how to build and deploy campaigns, as well as how to manage customer segmentation. Being able to discuss your hands-on experience will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you’ve monitored performance metrics and provided actionable insights. This will demonstrate your analytical mindset and your ability to improve customer engagement.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Highlight your communication skills and how you’ve worked with marketing, retail, or global teams to achieve common goals. This will show that you can thrive in a fast-paced, team-oriented environment.
✨Be Proactive and Forward-Thinking
Discuss how you approach problem-solving and continuous improvement. Share instances where you’ve identified opportunities for enhancing customer experiences or campaign effectiveness. This will align with the company’s desire for someone who is proactive and solutions-focused.
