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- Tasks: Lead and grow our UK DTC Ecommerce business with a focus on strategy and performance.
- Company: Join a luxury brand that values innovation and collaboration.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities across the UK and Ireland.
- Why this job: Make a real impact in the luxury ecommerce space while developing your skills.
- Qualifications: 3+ years in D2C Ecommerce, preferably with luxury brands; degree in related field.
The predicted salary is between 50000 - 60000 £ per year.
We are looking to appoint an experienced DTC Ecommerce Manager to lead and grow our UK Online Direct-to-Consumer business. This is a hands‑on role for an experienced ecommerce professional with a strong luxury trading mindset. You’ll own the performance of our DTC channel, driving sustainable and profitable growth by delivering the customer proposition to new customers.
Sitting within our UK Ecommerce team, this role works closely with the wider UK Team including Marketing, Operations, Finance, E‑Retail and Global digital teams. You’ll also manage and develop an Ecommerce Executive, helping to build capability and ensure smooth day‑to‑day execution. This role reports directly to the Head of Ecommerce and is ideal for someone who combines commercial sharpness, strategic thinking, and a growth mindset, that enjoys working cross‑functionally to deliver shared regional goals.
Key Responsibilities And Accountabilities- Ecommerce Strategy & Trading
- Own and deliver the ecommerce strategy for the UK DTC business.
- Plan and manage the ecommerce trading calendar, ensuring activity aligns with brand and commercial priorities.
- Monitor performance, reporting on key KPIs and translating data into clear insights and actionable recommendations.
- Monitor the wider industry activities drawing inspiration and opportunities to support growth.
- Drive customer acquisition through premium value propositions via digital marketing channels (PPC, Paid Social, Affiliates etc).
- Embed a test‑and‑learn mindset across trading, onsite, and acquisition activity.
- Website & CRO
- Continually refine the onsite experience using data driven results ensuring a seamless, mobile‑first customer experience that reflects the brand and drives conversion.
- Act as the ecommerce lead for our Shopify site, identifying opportunities to improve UX and conversion.
- Suggest and help prioritise onsite improvements, working closely with internal teams and external development agencies.
- Digital Agency Management
- Manage the Performance Marketing agency to ensure activity supports trading priorities and brand positioning.
- Oversee Affiliates activity, ensuring partners align with a luxury environment.
- Confidently analyse and challenge performance results, and guide agencies with clear commercial direction.
- Ecommerce Operations
- Forecast ecommerce demand and work closely with operations and warehouse teams.
- Monitor stock levels and product performance to inform trading decisions.
- Oversee ecommerce operational considerations including order flow management and fulfilment performance.
- 3+ years’ experience in D2C Ecommerce preferably with a luxury or premium DTC brand.
- A degree in Ecommerce/Digital Marketing related degree.
- Comfortable working with Shopify and analytical platforms such as GA4 and Power BI.
- Confident managing agencies and interpreting performance data.
- Customer‑centric, analytically strong, and solutions focused.
- A proactive communicator who is approachable and enjoys working cross functionally.
This role is London Office based (EC1) at least three days per week with flexibility to work from home - one - two days per week. Role includes travel across the UK and Ireland.
We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.
We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.
DTC Ecommerce Manager employer: The Orange Square Company
Contact Detail:
The Orange Square Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in ecommerce. This is your chance to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth and improve their DTC strategy. Tailor your answers to show you understand their brand and market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace DTC Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the DTC Ecommerce Manager role. Highlight your experience in ecommerce, especially with luxury brands, and showcase any relevant achievements that demonstrate your ability to drive growth and manage teams.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for ecommerce and how your skills align with our needs. Don’t forget to mention your experience with Shopify and data analysis!
Showcase Your Analytical Skills: Since this role involves monitoring KPIs and translating data into actionable insights, make sure to highlight your analytical skills. Provide examples of how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at The Orange Square Company
✨Know Your Ecommerce Stuff
Make sure you brush up on your knowledge of DTC ecommerce, especially in the luxury sector. Be ready to discuss specific strategies you've implemented in the past and how they drove growth. This shows you're not just familiar with the concepts but have real-world experience.
✨Data is Your Best Friend
Since this role involves monitoring KPIs and translating data into actionable insights, come prepared with examples of how you've used data to inform decisions. Think about times when your analytical skills led to successful outcomes and be ready to share those stories.
✨Show Off Your Cross-Functional Skills
This position requires working closely with various teams. Prepare to discuss how you've collaborated with marketing, operations, or finance in previous roles. Highlight any successful projects that involved teamwork and how you contributed to achieving shared goals.
✨Be Ready to Discuss Customer Experience
As a DTC Ecommerce Manager, understanding the customer journey is crucial. Think about how you've improved user experience on previous platforms, particularly with Shopify. Be ready to suggest potential improvements based on your insights into customer behaviour and preferences.