Assistant Boutique Manager - Creed Boutique Manchester

About the House of Creed

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.

About the role

We are seeking an Assistant Boutique Manager for our new Creed Boutique in Manchester, opening in September 2026. This is a full‑time role, 5 days a week, 37.5 hours per week.

Purpose of the role

This role supports the Boutique Manager in achieving objectives set by the Company. The Assistant Boutique Manager plays a pivotal role in upholding the brand’s prestige and delivering an unparalleled customer experience. The role drives success in KPI’s for the Boutique through management, motivation, coaching and development of the team. It also supports the Boutique Manager in all aspects of running the business and efficiently takes control in the Boutique Manager’s absence.

Line of Reporting

This role reports to the Boutique Manager, with Luxury Brand Ambassadors reporting to the Assistant Boutique Manager.

Key responsibilities

• Support the Boutique Manager in creating a luxurious customer experience that exceeds customary standards and service levels, ensuring the experience is constantly delivered.
• Lead, coach and inspire the team to embrace their roles with dedication, commitment and passion, providing high service levels.
• Liaise with the Retail Training Team to ensure all team members participate in relevant training courses aligned with global guidelines.
• Achieve sales and KPI targets as directed by the Boutique Manager, sharing them with the team in a motivational and achievable manner.
• Communicate a clear brand experience and liaise with all support functions within the business.
• Maintain excellent standards in all areas of operational activity and drive sales and profitability through team performance and development, whilst managing boutique budgets with the Head of Retail.
• Demonstrate strong clienteling skills – build a loyal customer network and attend client networking events in and outside the store.
• Develop a robust sales plan, setting financial targets and KPI’s for the team with the Boutique Manager.
• Review performance data with the Boutique Manager, including financial, sales and activity reports, to monitor and measure departmental productivity and effectiveness.
• Work directly with the team to ensure sales targets are met.
• Ensure all Creed Boutique web orders are processed and dispatched on time, with orders wrapped and packed according to company guidelines.
• Support the Boutique Manager in managing stock levels in line with sales forecasts and budgets.
• Support the Boutique Manager in monitoring stock shrinkage and taking proactive steps to reduce shrinkage wherever possible.
• Maintain awareness of market trends, upcoming customer initiatives and competitor activities, discussing with the Boutique Manager ways to grow the business.
• Ensure health and safety, legal and security issues are processed in a timely manner.
• Collaborate with the Boutique Manager for talent acquisition: conduct probationary reviews, employee appraisals and performance feedback sessions.
• Develop the team to provide business continuity and people development; manage daily people matters, absences, sickness, holidays and rotas, leading by example at all times.
• Ensure the team is educated in using on‑counter technology to support the business.
• Motivate and supervise the team through a positive leadership style, building a harmonious working environment with regular updates on all aspects of their role and business performance.
• Manage situations that require attention, e.g., personal grooming, punctuality, poor attendance, weak sales performance.

Skills / Experience Required

• Previous retail sales management experience, ideally in a luxury environment.
• Track record in leading and managing a team.
• High levels of attention to detail.
• Experience dealing with clients/customers.
• Creative flair and problem‑solving skills.
• Excellent written and verbal communication skills.
• Proficient with MS Office (Word, Excel, Outlook, PowerPoint).

Key Personal Qualities

• Highly organised team player, able to communicate with colleagues at all levels.
• Eager to learn and share knowledge.
• Proactive attitude and flexible approach.
• Excellent time‑management, organisational and prioritising skills.
• Empower a team to achieve goals and targets.
• Ability to work effectively to meet deadlines.

Please note that these are not exhaustive lists.

Why the House of Creed?

• Luxury Redefined: We do not just sell fragrances; we offer an unparalleled luxury experience that goes beyond expectations.
• Innovation: Be part of a team that pushes boundaries and creates scents that resonate with a diverse audience.
• Diversity and Inclusion: We celebrate differences and believe a diverse team fosters creativity and innovation.
• Career Development: Whether you are in a retail role or part of the head office team, there are plentiful opportunities for professional development and career growth.

This role is based in the Creed Boutique in Bicester Village.

Benefits

• 32 days paid annual leave (pro rata for part‑time employees)
• Monthly competitive commission structure
• Extra day off for your birthday
• Product allocation with discounted rate
• Clothing allowance
• Contribution into company pension
• Career progression & training
• Length of service rewards

The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you and can demonstrate expertise in the above areas, we look forward to receiving your application.