Fragrance Brand Manager - Fashion Brands in London

Welcome to Kering Beauté. Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In 2023, Kering directly invested in its very own Beauty division, with the creation of Kering Beauté. Bolstered by its industry-leading team, the entity seeks to support the Group's Houses to develop their Beauty businesses to become growth drivers. The new entity's teams place innovation and creativity at the heart of their business model to fashion tomorrow's Beauty - at once sustainable and responsible.

Kering is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world.

About the role: We are looking to appoint an experienced Fragrance Brand Manager - Fashion Brands. This role is to develop the brand image and drive profitability of a portfolio of luxury fragrance brands within the emerging niche category for Kering Beauté UK and Ireland. Working together with Global brand owners and the UK sales and marketing teams to develop and implement a strategic plan encompassing opportunities to grow the brands, build brand image to identified consumer groups and ultimately driving strategic customer acquisition and retention.

For each brand, working with the Head of Marketing to develop the marketing plan, budget and implement the relevant marketing activities. Ultimately, owning the brand's annual marketing, driving sales and ensuring the execution of the plan with a high level of attention to detail, whilst ensuring strict control to remain within budget.

Key Responsibilities and Accountabilities:

• Strategy and Planning: Work with the Head of Marketing to plan and implement current and future marketing plans in accordance with agreed budgets, wholesale and retail targets. Develop ideas to drive customer recruitment and retention, working with the National Account Managers to ensure the brands maximise potential in all key Store Groups.
• Visual Merchandising: Ensure strong brand presence in retail accounts, maximise brand experience, driving key strategic sampling and promotional activation opportunities. Be the guardian of visual presentation in store, liaising with Global brand owners to ensure brand guidelines and visual standards are being implemented in store.
• Communication B2B: Proactively and clearly communicate all marketing plans and key brand publicity with key stakeholders including retail operations, sales team, PR, marketing teams, training, warehousing, customer care, training and management with a view to ultimately creating a quarterly retail marketing communication programme in collaboration with the Senior Brand Manager.
• Communication B2C: Support the Communications Manager to maximise opportunities for translations for brand exposure in key titles and with KOLs. Plan and manage any above the line media and digital advertising opportunities negotiating contributions where possible.
• Marketing & Operations: Complete commercial ROI trackers for all promotional activity. Work closely with the Sales Operations team to ensure brand forecasts accurately reflect any planned promotional activity and that all activity is communicated well in advance for optimum supply.
• Administration: Manage all brand assets and ensure these are shared in a timely manner to 3rd parties; Retail Marketing and Digital team as well as internal Marketing, Education, Operations and VM teams. Respond to and follow up on all enquiries from brand teams, sales team, training team, PR and accounts team.

Person Specification:

• Core understanding and experience of the relationship between Sales and Marketing within a retail, brand or trade marketing role.
• Must have sound knowledge of high-end UK department store trade, ideally within the beauty arena.
• Strong interpersonal skills with proven reputation of establishing and maintaining professional business relations including retailer relationships.
• Strong commercial acumen with experience on determining return on investment for promotional activity, budgets, stock management, pricing and distribution.
• Proficiency in MS Office programmes: Word, Excel, PowerPoint, Outlook.
• Educated to degree level preferably in Marketing or Business.
• Ability to speak French would be advantageous.

This role reports directly to the Head of Marketing. This role is London Office based (EC1) at least three days per week with flexibility to work from home - one - two days per week. Role includes travel across the UK and Ireland.

Kering Beauté is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.