At a Glance
- Tasks: Lead and grow our UK DTC Ecommerce business with a focus on luxury trading.
- Company: Join a premium brand that values innovation and collaboration.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities across the UK and Ireland.
- Why this job: Make an impact in the luxury ecommerce space while developing your skills.
- Qualifications: 3+ years in D2C Ecommerce, preferably with luxury brands; degree in related field.
The predicted salary is between 50000 - 65000 € per year.
We are looking to appoint an experienced DTC Ecommerce Manager to lead and grow our UK Online Direct-to-Consumer business. This is a hands‑on role for an experienced ecommerce professional with a strong luxury trading mindset. You’ll own the performance of our DTC channel, driving sustainable and profitable growth by delivering the customer proposition to new customers. Sitting within our UK Ecommerce team, this role works closely with the wider UK Team including Marketing, Operations, Finance, E‑Retail and Global digital teams. You’ll also manage and develop an Ecommerce Executive, helping to build capability and ensure smooth day‑to‑day execution. This role reports directly to the Head of Ecommerce and is ideal for someone who combines commercial sharpness, strategic thinking, and a growth mindset.
Key Responsibilities and Accountabilities
- Ecommerce Strategy & Trading: Own and deliver the ecommerce strategy for the UK DTC business. Plan and manage the ecommerce trading calendar, ensuring activity aligns with brand and commercial priorities. Monitor performance, report on key KPIs and translate data into clear insights and actionable recommendations. Monitor the wider industry activities drawing inspiration and opportunities to support growth. Drive customer acquisition through premium value propositions via digital marketing channels (PPC, Paid Social, Affiliates etc). Embed a test‑and‑learn mindset across trading, onsite, and acquisition activity.
- Website & CRO: Continually refine the onsite experience using data‑driven results ensuring a seamless, mobile‑first customer experience that reflects the brand and drives conversion. Act as the ecommerce lead for our Shopify site, identifying opportunities to improve UX and conversion. Suggest and help prioritise onsite improvements, working closely with internal teams and external development agencies.
- Digital Agency Management: Manage the Performance Marketing agency to ensure activity supports trading priorities and brand positioning. Oversee Affiliates activity, ensuring partners align with a luxury environment. Confidently analyse and challenge performance results, and guide agencies with clear commercial direction.
- Ecommerce Operations: Forecast ecommerce demand and work closely with operations and warehouse teams. Monitor stock levels and product performance to inform trading decisions. Oversee ecommerce operational considerations including order flow management and fulfilment performance.
Person Specification Knowledge and Skills:
- 3+ years’ experience in D2C Ecommerce preferably with a luxury or premium DTC brand.
- A degree in Ecommerce/Digital Marketing related degree.
- Comfortable working with Shopify and analytical platforms such as GA4 and Power BI.
- Confident managing agencies and interpreting performance data.
- Customer‑centric, analytically strong, and solutions focused.
- A proactive communicator who is approachable and enjoys working cross‑functionally.
This role is London Office based (EC1) at least three days per week with flexibility to work from home – one or two days per week. Role includes travel across the UK and Ireland. We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply.
DTC Ecommerce Manager employer: The Orange Square Company Ltd
As a leading luxury brand, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our London-based team enjoys a flexible working environment, with opportunities for professional growth and development, particularly in the dynamic field of DTC ecommerce. We are committed to nurturing talent and providing our employees with the tools they need to succeed, making this an ideal place for those seeking meaningful and rewarding careers.
Contact Detail:
The Orange Square Company Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land DTC Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in ecommerce. Include case studies of successful campaigns or projects you've led, especially those that align with luxury brands.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth and improve customer experience based on their current strategies. Tailor your answers to show you understand their brand and market.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to follow up after applying to express your enthusiasm and keep your name fresh in their minds.
We think you need these skills to ace DTC Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the DTC Ecommerce Manager role. Highlight your experience in ecommerce, especially with luxury brands, and showcase any relevant achievements that demonstrate your ability to drive growth and manage teams.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to express your passion for ecommerce and how your skills align with our needs. Don’t forget to mention your experience with Shopify and data analysis!
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Orange Square Company Ltd
✨Know Your Ecommerce Stuff
Make sure you brush up on your knowledge of DTC ecommerce, especially in the luxury sector. Be ready to discuss your experience with platforms like Shopify and how you've used data analytics tools like GA4 or Power BI to drive performance.
✨Show Off Your Strategic Mindset
Prepare examples of how you've developed and executed ecommerce strategies in the past. Think about specific campaigns or initiatives that led to customer acquisition and growth, and be ready to share the results.
✨Be Data-Driven
Since this role involves monitoring KPIs and translating data into actionable insights, come prepared with examples of how you've used data to inform decisions. Discuss any test-and-learn approaches you've implemented and the outcomes.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of instances where you've successfully collaborated with marketing, operations, or finance. Highlight your communication skills and how you’ve built relationships across departments.
