DTC Ecommerce Manager

DTC Ecommerce Manager

Full-Time 50000 - 65000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead and grow our UK DTC Ecommerce business with a focus on luxury trading.
  • Company: Join a premium brand that values innovation and collaboration.
  • Benefits: Flexible working, competitive salary, and opportunities for professional growth.
  • Other info: Dynamic role with travel opportunities across the UK and Ireland.
  • Why this job: Make an impact in the luxury ecommerce space while developing your skills.
  • Qualifications: 3+ years in D2C Ecommerce, preferably with luxury brands; degree in related field.

The predicted salary is between 50000 - 65000 £ per year.

We are looking to appoint an experienced DTC Ecommerce Manager to lead and grow our UK Online Direct-to-Consumer business. This is a hands‑on role for an experienced ecommerce professional with a strong luxury trading mindset. You’ll own the performance of our DTC channel, driving sustainable and profitable growth by delivering the customer proposition to new customers. Sitting within our UK Ecommerce team, this role works closely with the wider UK Team including Marketing, Operations, Finance, E‑Retail and Global digital teams. You’ll also manage and develop an Ecommerce Executive, helping to build capability and ensure smooth day‑to‑day execution. This role reports directly to the Head of Ecommerce and is ideal for someone who combines commercial sharpness, strategic thinking, and a growth mindset.

Key Responsibilities and Accountabilities

  • Ecommerce Strategy & Trading: Own and deliver the ecommerce strategy for the UK DTC business. Plan and manage the ecommerce trading calendar, ensuring activity aligns with brand and commercial priorities. Monitor performance, report on key KPIs and translate data into clear insights and actionable recommendations. Monitor the wider industry activities drawing inspiration and opportunities to support growth. Drive customer acquisition through premium value propositions via digital marketing channels (PPC, Paid Social, Affiliates etc). Embed a test‑and‑learn mindset across trading, onsite, and acquisition activity.
  • Website & CRO: Continually refine the onsite experience using data‑driven results ensuring a seamless, mobile‑first customer experience that reflects the brand and drives conversion. Act as the ecommerce lead for our Shopify site, identifying opportunities to improve UX and conversion. Suggest and help prioritise onsite improvements, working closely with internal teams and external development agencies.
  • Digital Agency Management: Manage the Performance Marketing agency to ensure activity supports trading priorities and brand positioning. Oversee Affiliates activity, ensuring partners align with a luxury environment. Confidently analyse and challenge performance results, and guide agencies with clear commercial direction.
  • Ecommerce Operations: Forecast ecommerce demand and work closely with operations and warehouse teams. Monitor stock levels and product performance to inform trading decisions. Oversee ecommerce operational considerations including order flow management and fulfilment performance.

Person Specification Knowledge and Skills:

  • 3+ years’ experience in D2C Ecommerce preferably with a luxury or premium DTC brand.
  • A degree in Ecommerce/Digital Marketing related degree.
  • Comfortable working with Shopify and analytical platforms such as GA4 and Power BI.
  • Confident managing agencies and interpreting performance data.
  • Customer‑centric, analytically strong, and solutions focused.
  • A proactive communicator who is approachable and enjoys working cross‑functionally.

This role is London Office based (EC1) at least three days per week with flexibility to work from home – one or two days per week. Role includes travel across the UK and Ireland. We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply.

DTC Ecommerce Manager employer: The Orange Square Company Ltd

The Orange Square Company Ltd. offers a dynamic and collaborative work environment, perfect for those looking to make a significant impact in the luxury ecommerce sector. With a flexible hybrid working model based in London, employees benefit from a strong focus on professional growth, cross-functional teamwork, and a culture that values innovation and creativity. Join us to be part of a forward-thinking team that prioritises both personal development and collective success.

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Contact Details:

The Orange Square Company Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land DTC Ecommerce Manager

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Showcase Your Skills with an Online Portfolio

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Attend E-commerce Events and Conferences

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Utilise Company Resources

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We think you need these skills to ace DTC Ecommerce Manager

Ecommerce Strategy
Luxury Trading Mindset
Data Analysis
Digital Marketing (PPC, Paid Social, Affiliates)
Customer Acquisition
Website Optimisation
Conversion Rate Optimisation (CRO)

Some tips for your application 🫡

Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Orange Square Company Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.

Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Orange Square Company Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.

Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.

Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Orange Square Company Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.

How to prepare for a job interview at The Orange Square Company Ltd

Show Off Your E-commerce Know-How

In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Orange Square Company Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.

Portfolio Power: Showcase Your Results

For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.

Technical Questions: Prep for the Specifics

Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!

Engage in a Conversational Style

Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Orange Square Company Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!