At a Glance
- Tasks: Drive optimisation strategies and engage with senior leaders to turn ideas into business goals.
- Company: Join Contentful, a leading digital experience platform reshaping how businesses create engaging content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Other info: Inclusive culture with opportunities for growth and a focus on work-life balance.
- Why this job: Make a real impact in a dynamic tech environment while shaping the future of digital experiences.
- Qualifications: 5+ years in optimisation or analytics leadership; strong commercial instincts required.
The predicted salary is between 60000 - 80000 £ per year.
About the opportunity
Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team as a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals. This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling.
What to expect?
- Solution Selling & Field Engagement: Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment. Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics.
- Optimization Strategy & Advisory: With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value.
- Thought Leadership & Field Intelligence: Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements. Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap.
What you need to be successful?
- A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward.
- Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions.
- Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts.
- 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy.
- Willingness to travel up to ~25%.
Highly Desired:
- Direct experience selling or buying personalization and optimization platforms.
- Technical awareness of MACH and composable architectures.
- Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies.
What Success Looks Like:
- Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments.
- Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close.
- Established Contentful as a credible optimization and experimentation strategic partner in customer conversations.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences.
- Full-time employees receive Stock Options for the opportunity to share in the success of our company.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days.
- Time off to care for and focus on your growing family.
- Use your personal annual education budget to improve your skills and grow in your career.
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities.
- An annual wellbeing stipend to care for your physical, financial, or emotional health.
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
Everyone is welcome here! At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer.
Optimization Strategist (f/m/d) in London employer: the Opportunity
Contentful is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for an Optimization Strategist to thrive. With generous benefits such as stock options, a comprehensive wellbeing stipend, and a commitment to work-life balance, employees are empowered to grow both personally and professionally. The collaborative environment encourages continuous learning through workshops and networking events, ensuring that every team member can contribute to reshaping the digital experience landscape while enjoying meaningful career development opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Optimization Strategist (f/m/d) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Practice your pitch! You never know when you'll bump into someone from Contentful or a potential employer. Be ready to talk about your experience and how you can bring value to their team.
✨Tip Number 3
Showcase your expertise! Create content or share insights on optimization and experimentation. This not only positions you as a thought leader but also gets you noticed by hiring managers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Contentful team.
We think you need these skills to ace Optimization Strategist (f/m/d) in London
Some tips for your application 🫡
Show Your Expertise:When writing your application, make sure to highlight your genuine point of view on optimisation and experimentation. We want to see how your experience aligns with the role, so don’t hold back on showcasing your knowledge!
Tailor Your Application:Make your application stand out by tailoring it to the specific role. Use keywords from the job description and relate your past experiences to the responsibilities mentioned. This shows us you’ve done your homework and are genuinely interested.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your qualifications and experiences. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at the Opportunity
✨Know Your Stuff
Before stepping into the interview, make sure you have a solid grasp of optimization strategies and experimentation practices. Brush up on the latest trends in personalisation platforms and be ready to discuss how they can impact business goals. This will help you command the conversation with confidence.
✨Engage with Real Examples
Prepare specific examples from your past experiences where you've successfully driven optimisation initiatives or led experimentation programmes. Use these stories to illustrate your point of view and demonstrate your ability to engage with C-suite leaders effectively.
✨Ask Insightful Questions
Show your genuine interest in the role by asking thoughtful questions about the company's current optimisation strategies and future goals. This not only demonstrates your knowledge but also helps you understand how you can contribute to their success.
✨Show Your Commercial Instinct
Be ready to discuss how you can translate optimisation ambitions into tangible business outcomes. Highlight your commercial instincts and how they’ve helped you build internal champions and drive deals forward in previous roles.
