At a Glance
- Tasks: Lead data-driven Digital PR campaigns and transform complex datasets into compelling stories.
- Company: Join a leading digital marketing agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, 30 days annual leave, and professional development opportunities.
- Other info: Dynamic environment with opportunities to drive innovation and enhance data capabilities.
- Why this job: Shape award-winning campaigns and make an impact in the digital marketing world.
- Qualifications: Experience in data analysis, research methodologies, and storytelling for media.
The predicted salary is between 35000 - 45000 £ per year.
Turn data into headlines with a Data Insights Lead opportunity that combines analytical expertise, creative thinking, and media insight to shape award-winning Digital PR campaigns.
Company Overview
The Opportunity Hub UK is recruiting on behalf of a leading digital marketing agency specialising in SEO, Digital PR, and Social Media. This innovative agency partners with ambitious brands to deliver creative, data-driven campaigns that generate meaningful media coverage and measurable business results. With a collaborative culture and a strong focus on innovation, the agency continually invests in emerging technologies, research methodologies, and professional development.
Job Overview
This Data Insights Lead role is ideal for an experienced data, research, or insights professional with a passion for storytelling and media. As a Data Insights Lead, you will lead the research and development of data-led Digital PR campaigns, transforming complex datasets into compelling stories that capture journalists' attention and drive media coverage.
Working closely with PR, Creative, SEO, and Client Services teams, the Data Insights Lead will challenge campaign briefs, develop robust research methodologies, and identify unique opportunities that strengthen campaign concepts. You will have extensive knowledge of data sources, from government datasets and public records to APIs, web scraping tools, and emerging AI-powered research methods, using these to uncover unique insights that elevate campaign ideas from good to genuinely newsworthy.
The Data Insights Lead will also play a key role in driving innovation across the agency by introducing new research techniques, improving data workflows, and ensuring every campaign is underpinned by credible, robust, and media-ready insights.
Location
Central London
Salary
£35,000 - £45,000 Depending on experience
Working Pattern
Full Time
Work Arrangement
Hybrid Working with a minimum of 2 days per week in the London office
Here’s what you’ll be doing
- Leading the research and data development process for Digital PR campaigns from concept through to delivery
- Developing robust research methodologies that generate credible and newsworthy insights
- Collaborating with PR, Creative, SEO, and Client Services teams to strengthen campaign concepts through data
- Challenging campaign briefs and research methodologies to maximise campaign impact and media coverage
- Identifying unique trends, stories, and insights hidden within complex datasets
- Sourcing, cleaning, analysing, and interpreting large datasets from a wide range of public and proprietary sources
- Exploring innovative approaches to data collection, including APIs, web scraping, automation, and AI-powered research methods
- Using Python, SQL, APIs, automation platforms, and other analytical tools to improve research efficiency and scalability
- Applying a strong understanding of news values to ensure research findings translate into compelling media stories
- Supporting the creation of campaign narratives, supporting statistics, visual assets, and media materials
- Monitoring industry trends, emerging technologies, and news agendas to identify proactive and reactive campaign opportunities
- Providing guidance and training to colleagues on data sourcing, research methodologies, and analytical best practice
- Sharing new tools, technologies, and research techniques to continuously strengthen the agency’s data capabilities
- Delivering accurate, high-quality research projects within agreed deadlines
Here are the skills you’ll need
- Experience working in a data, research, insights, analytics, or data journalism role
- Strong understanding of research methodologies, statistical analysis, and data interpretation
- Proven experience sourcing, analysing, and presenting complex datasets to uncover meaningful insights
- Excellent understanding of what makes a compelling PR story and genuinely newsworthy content
- Experience using analytical tools such as Excel, Google Sheets, SQL, Python, APIs, or web scraping technologies
- Strong analytical thinking with exceptional attention to detail and a commitment to methodological accuracy
- Ability to transform technical findings into engaging and accessible narratives
- Excellent written and verbal communication skills
- Experience working collaboratively across multidisciplinary teams
- Curiosity, creativity, and a passion for discovering new data sources and innovative research techniques
Desirable
- Experience within Digital PR, SEO, content marketing, journalism, or a creative agency environment
- Experience creating data-led campaigns that have secured high-quality media coverage
- Experience using AI tools and workflows to enhance research and campaign development
- Understanding of SEO, search behaviour, and digital content performance
- Experience presenting research findings and strategic recommendations to clients or senior stakeholders
Work Permissions
You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.
Here are the benefits of this job
£35,000 - £45,000 Depending on experience
Hybrid working with a minimum of 2 days per week in the London office
30 days annual leave plus
Data Insights Lead in London employer: The Opportunity Hub UK
As a leading education services provider in Hertfordshire, we pride ourselves on being an excellent employer dedicated to making a meaningful impact in the lives of vulnerable learners. Our supportive work culture fosters collaboration within a small, mission-driven team, offering generous benefits such as 32 days of holiday, a company pension scheme, and opportunities for professional growth in a rapidly evolving sector. Join us to leverage your skills in a role that not only values your expertise but also contributes to closing the inequality gap in education.
StudySmarter Expert Advice🤫
We think this is how you could land Data Insights Lead in London
✨Get Involved in Data Science Meetups
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like The Opportunity Hub UK.
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We think you need these skills to ace Data Insights Lead in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at The Opportunity Hub UK, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at The Opportunity Hub UK. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at The Opportunity Hub UK
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at The Opportunity Hub UK!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
