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- Tasks: Drive impactful Digital PR campaigns and build media relationships remotely.
- Company: Join a dynamic, cross-border agency that values flexibility and creativity.
- Benefits: Enjoy a competitive salary, 25 days holiday, and fully remote work options.
- Why this job: Be part of a fast-paced team shaping global digital strategies while pursuing your passions.
- Qualifications: 2+ years in Digital PR, strong communication skills, and a knack for building relationships.
- Other info: Work with cutting-edge tools and gain exposure to SEO and AI technology.
The predicted salary is between 25000 - 30000 £ per year.
Drive impact with Digital PR. We are a new kind of cross-border agency with remote work at our core. We believe that great talent shouldn't be confined to a fixed desk, a rigid 9-to-5 schedule, or a long, exhausting commute. In our view, people thrive when they’re trusted to deliver exceptional work without micromanagement or the constraints of a traditional office job. This flexibility allows them to spend more time doing what they love—whether that’s walking their dog, enjoying time with family and friends, backpacking across Southeast Asia, or pursuing personal passions.
This is not a typical Digital PR role. As a Digital PR Specialist, you’ll play a key role in developing and executing PR and news generation strategies across diverse clients, industries, and markets. You’ll take ownership of campaigns, ensuring client KPIs are met while also contributing to new business, competitor research, marketing initiatives, and international expansion. This is a chance to be part of a dynamic, remote-first team, helping to build a global digital strategy from the ground up while growing alongside the company in a fast-paced environment.
Required Skills & Experience
- 2+ years’ experience, in-house or in an agency environment
- Good understanding of the UK media landscape, news agenda and principles of news generation
- Strong understanding of the global media landscape
- Strong level of verbal and written communication and copywriting (press release) skills
- Experience within Digital PR and Outreach either client or agency side, with existing relationships with PR/media contacts and influencers
- Ability to build long lasting and strong relationships
- Existing experience of strategy, promotion and seeding of client work across social
- Ability to work under pressure to meet deadlines
- Progressive understanding of SEO, particularly related to off-page SEO factors
- Good understanding of how Digital PR is measured and the ability to explain results to clients
- Creative thinker who works well in groups
- Methodical, organised (working across multiple projects), with high attention to detail
- A go getter – someone who can own their projects, confidently bring new ideas to the team, feels comfortable to pitch to clients and provide counsel
- Demonstrates initiative throughout their work – responding to clients in a timely manner, taking on their own research where appropriate etc
- Proven track record of Digital PR campaign experience a bonus – examples of highly authoritative backlinks generated to client campaigns in top-tier media
- Ability to assess the value of an earned media opportunity from an SEO point of view
- Familiar with SEO tools such as: Majestic SEO, SEMrush, Ahrefs
- Familiar with a variety of Digital PR/Outreach tools such as: Buzzstream, ResponseSource, HARO, Roxhill, MuchRack, Meltwater, CoverageBook, etc
- A keen interest in technology, especially artificial intelligence (AI)
Responsibilities
- Deliver regular high-quality backlinks by researching, devising and executing digital PR and outreach campaigns
- Research and contact websites that can provide back-link opportunities to clients
- Write press releases, by-lines, case studies and other press material
- Send out press releases and contact journalists with stories and content
- Follow up with journalists over phone, email and social channels
- Build relationships with journalists and the media in a range of industries using a variety of tools
- Build relationships with influencers across various industries
- Work closely with the wider team to create impactful PR strategies
- Create and research stories, strong media lists and monitor news for coverage opportunities
- Develop detailed knowledge of clients' businesses and sectors
- Develop knowledge of clients’ competitors and their PR activity and tactics
- Proactively seek media opportunities for clients outside of any planned work
- Use social media to grow media relations, skill set and understanding of the industry
- Attend and contribute to regular brainstorms and come up with creative ideas for clients
- Gain exposure to the technical aspects of SEO to develop understanding of search engines
- Keep the senior team and your manager up to date on results and struggles
- Complete performance reports (PR, marketing, and social media)
Software skills:
- Cision/Roxhill/MuckRack/ResponseSource/HARO (important)
- Media and Social media monitoring tools (important)
- Excel, PowerPoint, Google Sheets/Docs/Slides (essential)
- Answer The Public, ahrefs, Semrush (useful)
- ChatGPT + Perplexity (useful)
Benefits:
- A salary of £25K-30K depending on experience
- 25 days of holiday in year one (plus bank holidays)
- 3-4 company off-sites per year (including one abroad)
- Fully remote role (based in the UK)
- MacBook, mouse, keyboard, additional screen
- Option to work from a shared office/co-working space twice a week
Digital PR Specialist employer: The Opportunity Hub UK
Contact Detail:
The Opportunity Hub UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR and outreach. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also help you build connections that could be beneficial during the application process.
✨Tip Number 2
Leverage your existing network to find connections within the company or similar roles. A referral can significantly boost your chances of landing an interview, so don’t hesitate to reach out to former colleagues or industry contacts who might have insights or connections at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of your past Digital PR campaigns during the interview. Highlight your successes in generating backlinks and building media relationships, as this will demonstrate your capability and fit for the role at StudySmarter.
✨Tip Number 4
Showcase your understanding of SEO tools and how they relate to Digital PR. Being able to articulate how you’ve used tools like SEMrush or Ahrefs in previous roles will set you apart and show that you’re well-equipped for the responsibilities of the position.
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, particularly any campaigns you've managed or contributed to. Emphasise your understanding of the UK media landscape and any existing relationships with journalists or influencers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Digital PR and how your skills align with the company's mission. Mention specific tools you are familiar with, such as SEMrush or Buzzstream, and provide examples of successful campaigns you've worked on.
Showcase Your Communication Skills: Since strong verbal and written communication is crucial for this role, consider including a brief writing sample or links to press releases you've authored. This will demonstrate your copywriting abilities and your understanding of effective communication in PR.
Highlight Your Initiative: Discuss instances where you've taken the initiative in previous roles, whether it was pitching new ideas to clients or proactively seeking out media opportunities. This will show that you are a go-getter who can thrive in a remote work environment.
How to prepare for a job interview at The Opportunity Hub UK
✨Showcase Your Digital PR Experience
Be prepared to discuss your previous Digital PR campaigns in detail. Highlight specific examples where you successfully generated backlinks or secured media coverage, and explain the strategies you used to achieve these results.
✨Demonstrate Your Knowledge of the Media Landscape
Familiarise yourself with the UK and global media landscape before the interview. Be ready to discuss current news trends and how they relate to the clients you would be working with, showcasing your understanding of news generation principles.
✨Highlight Your Relationship-Building Skills
Since building relationships with journalists and influencers is key in this role, prepare examples of how you've successfully established and maintained these connections in the past. This will demonstrate your ability to thrive in a remote-first environment.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creativity and ability to think outside the box. Prepare to share instances where you came up with innovative ideas for PR campaigns or tackled challenges in unique ways, as this role requires a go-getter attitude.
