At a Glance
- Tasks: Join a dynamic team to optimize mobile app visibility and performance.
- Company: Work with a leading mobile app growth consultancy in Central London.
- Benefits: Enjoy a fun work environment, social events, and personal development opportunities.
- Why this job: Be part of an award-winning team impacting global clients like NBCUniversal & Gymshark.
- Qualifications: 1+ years in ASO, strong communication skills, and a passion for mobile marketing.
- Other info: Starting salary of 26-35k with potential growth to 40k in 2-3 years.
The Opportunity Hub UK is excited to bring you a fantastic career opportunity with our client – a rapidly growing mobile app growth consultancy located in the heart of Central London. This ASO position is open and ready for a motivated and data-centric ASO Executive to join their young team of 30 app experts with over 80+ years of combined mobile marketing expertise.
Our award-winning client is dedicated to providing the best-in-class app growth services to their global clients, including NBCUniversal & Gymshark.
Here\’s what you\’ll be doing as the Marketing Analyst:
- Conducting keyword research and competitor analysis to identify new ASO opportunities across different types of apps
- Optimising app titles, descriptions, screenshots, and other metadata to improve search rankings and user conversion
- Attending client meetings, presenting findings and recommendations, and providing regular updates on project progress and performance
- Preparing reports with analysis for clients that highlight the impact of ASO efforts on their app\’s performance, utilising ASO tools to deliver data-driven insights
- Organising and prioritising monthly, weekly, and daily deliverables
- Contributing to and developing case studies on app marketing best practice and ASO trends
Here are the skills you\’ll need to succeed as the Marketing Analyst.
- A minimum of 1 years experience in an ASO role.
- Excellent written and verbal communication skills, experience in writing for various media formats preferred (e.g., blog posts, long-form articles, social media or video scripts)
- Strong desire to learn, open-minded and able to take feedback and constructive criticism in stride, using it to refine your work and grow as a professional
- Collaborative and curious self-starter with a demonstrated ability to keep projects moving and deliver great results on time without the need for too much oversight
- Ability to thrive in fast-paced environments and adapt quickly to shifting priorities
- Creative and empathetic thinker, with a customer-first approach – experience in client management or customer service is preferred
- Confident manipulating data sets in Excel and working with PowerPoint. A flare for visual storytelling and data analysis – experience using SQL is a bonus.
- Experience in a marketing or agency environment is desirable
- Familiarity with mobile developments, apps, design, and user experience principles is a plus
- And a real interest in the fast-growing world of mobile/digital
Work Permissions: Candidates must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.
Here are the benefits of this job:
- Fun and relaxed work environment that encourages creativity and collaboration, with a friendly and supportive team
- Company bonus scheme
- Regular social events such as axe throwing, go-karting, and more…
- Monthly mobile phone contract bill coverage up to £30
- Personal development training
- Genuine access to Senior Management so you have a say and a real voice in the direction of the company
- 25-day holiday allowance (increases after 2 years)
- Company Pension
- Summer Fridays
- Life insurance
- Tea, coffee, fruit, and snacks in the office
- Starting salary of £26-35k DOE with good chance for salary progression to £40k+ in 2-3 years.
A career in the mobile app industry is exciting and ever-evolving, with endless opportunities for growth and learning. Joining our client\’s team as a Graduate Marketing Analyst will give you the chance to work with global clients, be a part of a passionate and talented team, and be recognised for your contributions with various industry awards. Don\’t miss out on this fantastic opportunity!
App Store Optimisation Executive employer: The Opportunity Hub UK
Contact Detail:
The Opportunity Hub UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Store Optimisation Executive
✨Tip Number 1
Familiarize yourself with the latest ASO tools and techniques. Understanding how to conduct keyword research and competitor analysis will give you a significant edge in your interviews, as these are key responsibilities of the role.
✨Tip Number 2
Showcase your data manipulation skills, especially in Excel. Be prepared to discuss how you've used data to drive decisions in past projects, as this is crucial for optimizing app performance.
✨Tip Number 3
Highlight any experience you have in client management or customer service. This role involves presenting findings to clients, so demonstrating your communication skills and ability to manage client relationships will be beneficial.
✨Tip Number 4
Stay updated on mobile app trends and user experience principles. Showing genuine interest in the mobile app industry and being able to discuss recent developments will make you stand out as a candidate.
We think you need these skills to ace App Store Optimisation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in App Store Optimization (ASO) and any related marketing roles. Emphasize your skills in keyword research, data analysis, and client management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for mobile apps and digital marketing. Mention specific examples of how you've successfully optimized app performance or contributed to marketing projects in the past.
Showcase Your Communication Skills: Since excellent written and verbal communication is crucial for this role, include samples of your writing, such as blog posts or reports, if possible. This will demonstrate your ability to convey complex information clearly and effectively.
Highlight Your Data Skills: Mention your proficiency in Excel and any experience with SQL or ASO tools. Providing examples of how you've used data to drive decisions or improve app performance will strengthen your application.
How to prepare for a job interview at The Opportunity Hub UK
✨Show Your Data Skills
Since this role is data-centric, be prepared to discuss your experience with data analysis and tools like Excel. Bring examples of how you've used data to drive decisions in previous roles.
✨Prepare for Client Interaction
You'll be attending client meetings, so practice presenting your findings clearly and confidently. Think about how you can communicate complex ASO concepts in a way that clients will understand.
✨Demonstrate Your Creativity
This position values creative thinking, especially in app optimization. Be ready to share innovative ideas or past projects where you applied creative solutions to marketing challenges.
✨Emphasize Your Adaptability
The fast-paced environment requires quick adaptation to changing priorities. Share examples from your past experiences where you successfully managed shifting tasks or deadlines.