At a Glance
- Tasks: Lead impactful marketing campaigns from start to finish, reaching thousands of supporters.
- Company: Established UK charity with a mission-driven focus.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team with a structured campaign calendar and clear ownership.
- Why this job: Make a real difference while honing your marketing skills in a supportive environment.
- Qualifications: Experience in direct mail campaigns and strong data management skills.
The predicted salary is between 30000 - 40000 £ per year.
A well-established UK charity is hiring a Direct Marketing Manager to take ownership of high-volume, income-generating campaigns. This is a hands-on delivery role, focused on direct mail and direct response campaigns, reaching 50,000+ supporters at a time. If you’ve run campaigns end-to-end and know how to drive response and ROI, this is where you step into full ownership.
The role involves:
- Leading campaigns from brief through to delivery, reporting, and optimisation.
- Planning and delivering direct marketing campaigns across direct mail, email, and supporting channels.
- Writing briefs and working closely with designers and copywriters.
- Managing copy rounds, editing, and proofing to final output.
- Owning data selection, segmentation, and exclusions with data teams.
- Overseeing print, fulfilment, and mailing processes.
- Tracking campaign performance, response rates, and ROI.
- Producing insights and recommendations to improve future campaigns.
- Managing multiple campaigns across the year (5+ major campaigns).
- Supporting and optimising supporter journeys from acquisition through to retention.
What you’ll need:
- Proven experience running direct mail campaigns end-to-end.
- Experience managing high-volume mailings (50,000+ contacts).
- Confidence working with data, segmentation, and campaign selection.
- Strong attention to detail across briefing, proofing, and delivery.
- Experience reporting on campaign performance and ROI.
- Ability to manage multiple campaigns without losing control.
- Comfortable working independently and taking ownership.
Nice to have:
- Experience in fundraising, individual giving, or supporter marketing.
- Exposure to email or digital as part of integrated campaigns.
Why this role works:
- Clear ownership of campaigns from start to finish.
- A genuine link between your work and measurable income.
- Structured, well-planned campaign calendar.
- Opportunity to deepen experience in direct mail and supporter marketing.
- Fundraising or individual giving marketer.
- Offline campaign marketer from charity, membership, or retail.
If you’ve been in a role where you’ve supported campaigns and want to own them properly, or you’re already running campaigns and want a cleaner, more accountable setup, this is worth a conversation.
Marketing Manager in Peterborough employer: The One
As a well-established UK charity, we pride ourselves on fostering a collaborative and supportive work culture that empowers our employees to make a meaningful impact. With a focus on professional growth, we offer ample opportunities for development in direct marketing and fundraising, all while working in a hybrid environment that promotes work-life balance. Join us in Cambridgeshire, where your contributions directly influence the lives of over 50,000 supporters, making every campaign a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Peterborough
✨Tip Number 1
Network like a pro! Reach out to your connections in the charity sector and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your campaign successes! When you get the chance to chat with potential employers, be ready to share specific examples of campaigns you've run. Highlight the impact you made, especially in terms of response rates and ROI – that’s what they want to hear!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s just good manners!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a leg up. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Marketing Manager in Peterborough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with direct mail campaigns and managing high-volume mailings. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've run from start to finish. Include metrics like response rates and ROI to demonstrate your impact. We love numbers that tell a story!
Attention to Detail is Key:Since this role involves a lot of briefing, proofing, and delivery, make sure your application is free from typos and errors. We appreciate candidates who take the time to present their work neatly and professionally.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at The One
✨Know Your Campaigns Inside Out
Make sure you can talk confidently about your past direct mail campaigns. Be ready to discuss the strategies you used, the challenges you faced, and how you measured success. This will show that you have the hands-on experience they’re looking for.
✨Showcase Your Data Skills
Since this role involves a lot of data selection and segmentation, brush up on your data management skills. Be prepared to explain how you've used data to drive campaign performance in the past. Highlight any tools or software you’ve used to manage high-volume mailings.
✨Demonstrate Attention to Detail
This position requires strong attention to detail, especially when it comes to briefing, proofing, and delivery. Bring examples of how you’ve ensured accuracy in your previous work, whether it’s through meticulous editing or managing multiple campaigns simultaneously.
✨Prepare Insightful Questions
At the end of the interview, have some thoughtful questions ready about their current campaigns or future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their mission effectively.
