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- Tasks: Create shopper marketing strategies and engage with clients to drive impactful campaigns.
- Company: Join a leading marketing agency partnering with global brands for creative retail solutions.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to work with top brands.
- Why this job: Be part of an ambitious team making a real impact in-store and online.
- Qualifications: Experience in shopper or retail marketing with strong analytical and communication skills.
- Other info: This role offers a fantastic opportunity to advance your strategy career.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Marketing Strategist
Northamptonshire / Hybrid | up to £50,000
Are you passionate about understanding shoppers and influencing behaviour at retail? This is a brilliant opportunity to join a leading marketing agency who partner with global brands to deliver insight-led, creative campaigns that make a real impact in-store and online.
As a Midweight Shopper Marketing Strategist, you\’ll work on high-profile activations across UK retail, global travel retail, and international markets. You\’ll take research and insight, turn it into compelling strategies, and help bring campaigns to life alongside talented creatives and client services teams.
What you\’ll be doing:
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Developing shopper marketing strategies that align with client goals and retailer priorities.
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Using research, data and insight tools to uncover trends and shape actionable recommendations.
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Writing clear and inspiring briefs to guide creative development.
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Mapping the shopper journey and planning how to engage at each stage.
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Measuring performance and sharing recommendations for future improvement.
What we\’re looking for:
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Experience in shopper or retail marketing (agency or brand side), with a track record of delivering effective campaigns across multiple channels.
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Strong knowledge of retail environments, particularly grocery and/or travel retail, and how to influence shopper behaviour.
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Excellent analytical skills with the ability to translate data into meaningful insight.
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Confident communication and presentation skills, with the ability to engage both clients and internal teams.
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A proactive, organised mindset and a genuine passion for retail, shopper trends and innovation.
This is a fantastic chance to take the next step in your strategy career, working with an ambitious team and some of the world\’s most recognisable brands.
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Midweight Shopper Marketing Strategist employer: The One Group
Contact Detail:
The One Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Midweight Shopper Marketing Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and retail environments, especially in grocery and travel retail. This knowledge will not only help you during interviews but also demonstrate your genuine passion for the industry.
✨Tip Number 2
Network with professionals in the field by attending industry events or joining relevant online communities. Building connections can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that showcase your ability to develop shopper marketing strategies. Be ready to explain how you used data and insights to influence shopper behaviour effectively.
✨Tip Number 4
Practice your communication and presentation skills, as these are crucial for engaging clients and internal teams. Consider doing mock presentations to build confidence and refine your delivery.
We think you need these skills to ace Midweight Shopper Marketing Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper or retail marketing. Focus on specific campaigns you've worked on and the impact they had, especially in grocery or travel retail.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for retail and shopper trends. Mention how your skills align with the job description and provide examples of how you've successfully influenced shopper behaviour in past roles.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data and insights to shape marketing strategies and measure campaign performance.
Prepare for Interviews: If you get an interview, be ready to discuss your approach to developing shopper marketing strategies. Think about how you would map the shopper journey and engage customers at different stages.
How to prepare for a job interview at The One Group
✨Showcase Your Shopper Marketing Knowledge
Make sure to highlight your experience in shopper or retail marketing during the interview. Be prepared to discuss specific campaigns you've worked on and how they influenced shopper behaviour, especially in grocery or travel retail environments.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data and insights to shape marketing strategies. Consider bringing examples of how you've translated complex data into actionable recommendations.
✨Prepare Engaging Briefs
As writing clear and inspiring briefs is a key part of the job, think about how you can articulate your approach to guiding creative development. You might want to prepare a brief outline based on a past project to showcase your thought process.
✨Map Out the Shopper Journey
Be ready to discuss how you would map the shopper journey for a specific product or campaign. This will demonstrate your understanding of engaging shoppers at each stage and your ability to create effective marketing strategies.
