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- Tasks: Create shopper marketing strategies and engage with clients to bring campaigns to life.
- Company: Join a leading marketing agency partnering with global brands for impactful campaigns.
- Benefits: Enjoy a hybrid work model and competitive salary up to £50,000.
- Why this job: Be part of an ambitious team influencing shopper behaviour in exciting retail environments.
- Qualifications: Experience in shopper marketing and strong analytical skills are essential.
- Other info: This role offers a fantastic opportunity to advance your strategy career.
The predicted salary is between 36000 - 60000 £ per year.
3 days ago Be among the first 25 applicants
This range is provided by The ONE Group Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from The ONE Group Ltd
Marketing, PR and Comms Recruitment Specialist | Fascinated by human behaviour & building strong, supportive marketing & communications teams.
Northamptonshire / Hybrid | up to £50,000
Are you passionate about understanding shoppers and influencing behaviour at retail? This is a brilliant opportunity to join a leading marketing agency who partner with global brands to deliver insight-led, creative campaigns that make a real impact in-store and online.
As a Midweight Shopper Marketing Strategist, you’ll work on high-profile activations across UK retail, global travel retail, and international markets. You’ll take research and insight, turn it into compelling strategies, and help bring campaigns to life alongside talented creatives and client services teams.
What you’ll be doing:
- Developing shopper marketing strategies that align with client goals and retailer priorities.
- Using research, data and insight tools to uncover trends and shape actionable recommendations.
- Writing clear and inspiring briefs to guide creative development.
- Mapping the shopper journey and planning how to engage at each stage.
- Measuring performance and sharing recommendations for future improvement.
What we’re looking for:
- Experience in shopper or retail marketing (agency or brand side), with a track record of delivering effective campaigns across multiple channels.
- Strong knowledge of retail environments, particularly grocery and/or travel retail, and how to influence shopper behaviour.
- Excellent analytical skills with the ability to translate data into meaningful insight.
- Confident communication and presentation skills, with the ability to engage both clients and internal teams.
- A proactive, organised mindset and a genuine passion for retail, shopper trends and innovation.
This is a fantastic chance to take the next step in your strategy career, working with an ambitious team and some of the world’s most recognisable brands.
Name:
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Marketing Services and Retail
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Shopper Marketing Strategist employer: The ONE Group Ltd
Contact Detail:
The ONE Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and retail environments. Understanding current consumer behaviour and how it influences purchasing decisions will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing and retail sectors. Attend industry events or webinars to connect with others who can provide insights or even referrals for the Shopper Marketing Strategist role.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to analyse data and translate it into actionable strategies. Be ready to showcase your analytical skills and how they have led to successful outcomes.
✨Tip Number 4
Research The ONE Group Ltd and their client portfolio. Understanding their approach to shopper marketing and the brands they work with will help you tailor your conversations and show genuine interest in the company during the interview process.
We think you need these skills to ace Shopper Marketing Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Shopper Marketing Strategist position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in shopper or retail marketing. Provide specific examples of campaigns you've worked on and how they align with the requirements mentioned in the job description.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies. Mention any tools or methodologies you are familiar with that helped you uncover trends and insights.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for retail and shopper behaviour. Make it personal and engaging, showing how you can contribute to the agency's goals.
How to prepare for a job interview at The ONE Group Ltd
✨Know Your Shopper Insights
Make sure to brush up on the latest trends in shopper behaviour and retail environments. Be prepared to discuss how you can leverage data and insights to create effective marketing strategies that resonate with consumers.
✨Craft Compelling Briefs
Since writing clear and inspiring briefs is a key part of the role, think about examples from your past experience where you've successfully guided creative development. Be ready to share these stories during the interview.
✨Demonstrate Analytical Skills
Prepare to showcase your analytical skills by discussing specific instances where you've turned data into actionable insights. Highlight how these insights influenced campaign performance and decision-making.
✨Engage with Confidence
Strong communication and presentation skills are essential for this role. Practice articulating your ideas clearly and confidently, as you'll need to engage both clients and internal teams effectively.
