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- Tasks: Lead high-impact marketing campaigns from start to finish, driving engagement and income.
- Company: Established UK charity with a mission-driven focus and supportive culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team with a structured campaign calendar and clear ownership.
- Why this job: Make a real difference while honing your marketing skills in a meaningful way.
- Qualifications: Experience in direct mail campaigns and strong data management skills.
The predicted salary is between 35000 - 45000 £ per year.
A well-established UK charity is hiring a Direct Marketing Manager to take ownership of high-volume, income-generating campaigns. This is a hands-on delivery role, focused on direct mail and direct response campaigns, reaching 50,000+ supporters at a time.
The role involves:
- Leading campaigns from brief through to delivery, reporting, and optimisation.
- Planning and delivering direct marketing campaigns across direct mail, email, and supporting channels.
- Writing briefs and working closely with designers and copywriters.
- Managing copy rounds, editing, and proofing to final output.
- Owning data selection, segmentation, and exclusions with data teams.
- Overseeing print, fulfilment, and mailing processes.
- Tracking campaign performance, response rates, and ROI.
- Producing insights and recommendations to improve future campaigns.
- Managing multiple campaigns across the year (5+ major campaigns).
- Supporting and optimising supporter journeys from acquisition through to retention.
What you’ll need:
- Proven experience running direct mail campaigns end-to-end.
- Experience managing high-volume mailings (50,000+ contacts).
- Confidence working with data, segmentation, and campaign selection.
- Strong attention to detail across briefing, proofing, and delivery.
- Experience reporting on campaign performance and ROI.
- Ability to manage multiple campaigns without losing control.
- Comfortable working independently and taking ownership.
Nice to have:
- Experience in fundraising, individual giving, or supporter marketing.
- Exposure to email or digital as part of integrated campaigns.
Why this role works:
- Clear ownership of campaigns from start to finish.
- A genuine link between your work and measurable income.
- Structured, well-planned campaign calendar.
- Opportunity to deepen experience in direct mail and supporter marketing.
- Fundraising or individual giving marketer.
- Offline campaign marketer from charity, membership, or retail.
If you’ve been in a role where you’ve supported campaigns and want to own them properly, or you’re already running campaigns and want a cleaner, more accountable setup, this is worth a conversation.
Marketing Manager employer: The ONE Group Ltd
Contact Detail:
The ONE Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the charity sector and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your campaign successes! When you get the chance to chat with potential employers, be ready to share specific examples of high-volume campaigns you've managed. Highlight the results and how you drove response and ROI – numbers speak volumes!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it helps us keep track of your application and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with direct mail campaigns. We want to see how you've driven response and ROI in your previous roles, so don’t hold back on those details!
Showcase Your Campaign Management Skills: In your application, emphasise your ability to manage multiple campaigns simultaneously. We love candidates who can juggle tasks without losing control, so share examples of how you’ve done this in the past.
Be Data Savvy: Since this role involves working closely with data teams, make sure to mention your confidence in data selection and segmentation. We’re looking for someone who can own this aspect of the campaigns, so let us know how you’ve done it before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at The ONE Group Ltd
✨Know Your Campaigns Inside Out
Make sure you can talk confidently about your past direct mail campaigns. Be ready to discuss the strategies you used, the challenges you faced, and how you measured success. This will show that you have the hands-on experience they’re looking for.
✨Data is Your Best Friend
Brush up on your data skills! Be prepared to explain how you’ve managed data selection and segmentation in previous roles. Highlight any tools or software you’ve used to track performance and ROI, as this will demonstrate your confidence in handling high-volume mailings.
✨Attention to Detail is Key
Since this role involves managing copy rounds and proofing, be ready to share examples of how you ensure accuracy in your work. Discuss your process for reviewing briefs and final outputs, as this will showcase your meticulous nature and commitment to quality.
✨Show Your Passion for Fundraising
If you have experience in fundraising or supporter marketing, make sure to weave that into your conversation. Share what excites you about the impact of direct marketing in the charity sector, as this will resonate with their mission and values.