At a Glance
- Tasks: Drive online sales and enhance customer engagement through digital marketing strategies.
- Company: Join a dynamic business focused on exceptional online shopping experiences.
- Benefits: Competitive salary, opportunities for growth, and a collaborative work environment.
- Why this job: Be part of a team shaping the future of online retail with innovative marketing techniques.
- Qualifications: Ecommerce experience, knowledge of SEO/PPC, and proficiency in email marketing tools required.
- Other info: Work closely with PR teams and external partners to maximize campaign effectiveness.
The predicted salary is between 24000 - 42000 £ per year.
Digital Marketing Executive
£30,000 – £35,000
Daventry
Facilitate exceptional online shopping experiences for a great business who are looking to drive online sales in 2025 and beyond!
They are looking for some to join them in driving online engagement with their products, managing the online shopper journey to convert those who shop online and increase retention so their customers come back again and again.
What You'll do:
Understand and leverage the consumer journey from first click through all digital touch points including SEO, PPC, Social Media and Email Marketing to develop methods to increase conversion rates.
Drive consumer growth through digital channels, in line with targets, including new customer acquisition, conversion and retention and delivering incremental website revenue.
Enhance the website and 3rd party platforms (e.g Amazon), liaising with external suppliers, agencies and other departments.
Use data and analytics to enhance performance, and maximise results.
Improve key metrics such as CPA, ROAS, AOV and CTR.
Ensure the website connects with other systems efficiently and identify areas for improvement.
Work closely with the PR and comms team to ensure campaigns align
Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.
Increase the consumer database and develop mechanics to encourage consumers to sign up
Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.
Brief design team as needed for graphics and other digital assets.
Regularly report on performance against targets and opportunities for growth including web stats and other market data.
Acquire and present insight into ecommerce and digital marketing trends, keeping abreast of new and emerging strategies.
Competitor analysis where required, sharing details internally of other brands’ digital activity.
Experience & Qualifications
- Previous ecommerce experience working within a B2C product led function.
- Experience working with the Amazon platform and Shopify
- Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
- An understanding of SEO and PPC and how to report on performance using Google tools.
- Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo
Digital Marketing Specialist employer: The ONE Group Ltd
Contact Detail:
The ONE Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in e-commerce. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and emerging strategies.
✨Tip Number 2
Gain hands-on experience with tools like Google Analytics, Hubspot, and Klaviyo. If you haven't used them before, consider taking online courses or tutorials to boost your skills and demonstrate your proficiency during interviews.
✨Tip Number 3
Network with professionals in the digital marketing field. Attend webinars, workshops, or local meetups to connect with others and learn from their experiences. This can also lead to potential job referrals.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how you've improved CPA, ROAS, AOV, and CTR in past campaigns, as this will showcase your ability to drive results.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce and digital marketing. Focus on your achievements in driving online sales, managing customer journeys, and using data analytics to improve performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention specific experiences that demonstrate your ability to increase conversion rates and enhance online engagement.
Showcase Relevant Skills: Emphasize your experience with SEO, PPC, email marketing, and platforms like Amazon and Shopify. Provide examples of how you've successfully implemented these strategies in previous roles.
Highlight Data-Driven Achievements: Include metrics and results from past campaigns to showcase your ability to drive growth. Mention improvements in key performance indicators such as CPA, ROAS, AOV, and CTR to demonstrate your impact.
How to prepare for a job interview at The ONE Group Ltd
✨Showcase Your Digital Marketing Knowledge
Be prepared to discuss your experience with various digital marketing channels, including SEO, PPC, and email marketing. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your understanding of the consumer journey and how to drive online engagement.
✨Familiarize Yourself with E-commerce Platforms
Since the role involves working with platforms like Amazon and Shopify, make sure you can speak confidently about your experience with these tools. Discuss any strategies you've implemented that have led to increased conversion rates or customer retention.
✨Data-Driven Decision Making
Prepare to discuss how you've used data and analytics to enhance performance in previous roles. Be ready to provide examples of key metrics you've improved, such as CPA, ROAS, AOV, and CTR, and how those improvements impacted overall business goals.
✨Stay Updated on Industry Trends
Demonstrate your passion for digital marketing by discussing recent trends or emerging strategies you've come across. This shows that you're proactive about staying informed and can bring fresh ideas to the team.