At a Glance
- Tasks: Own multi-channel campaigns from concept to lead generation and optimise performance.
- Company: Respected agency focused on customer experience and employee growth.
- Benefits: Hybrid work, career progression, and a supportive environment.
- Other info: Stay ahead of trends and contribute to exciting cross-functional initiatives.
- Why this job: Take ownership of impactful projects and drive real results in a dynamic team.
- Qualifications: 3+ years in B2B marketing with proven demand generation success.
The predicted salary is between 36000 - 44000 £ per year.
Overview
Please make an application promptly if you are a good match for this role due to high levels of interest.
Are you someone who enjoys having ownership of multi-channel campaigns from concept through to lead generation, working closely with sales and having clear visibility of the pipeline your activity creates? Then this could be the right role for you.
This is a well-respected agency that prides itself on customer experience and they want someone stable who is looking to join a company where they can invest in you and you will stay with them. They offer hybrid and a wealth of business and career progression.
Responsibilities
- Own demand generation projects end-to-end, from the initial idea through to lead delivery. This includes analysis, optimisation and achieving lead targets.
- Build and manage lead nurture programmes and marketing automation workflows to convert subscribers into qualified leads.
- Execute activity across a variety of marketing channels as required (e.g., email, website, SEO, organic social, and third-party media).
- Produce campaign assets (e.g., landing pages, eBooks, case studies, promotional content) in collaboration with internal/external stakeholders.
- Own and manage LinkedIn campaigns to drive leads through a variety of campaign types.
- Monitor campaign, lead and conversion performance against objectives, reporting regularly and using insights to optimise ROI and inform planning.
- Contribute to larger cross-functional initiatives, supporting marketing activity, content creation, and campaign delivery.
- Stay up to date with demand generation trends and best practices, identifying opportunities to improve processes and drive growth.
- Other activities may be required from time to time to support the business.
Skills and experience
- Minimum 3 years' experience in B2B marketing, ideally SaaS, technology, or professional services.
- Proven success in demand generation, lead nurturing, and pipeline creation through multi-channel (e.g., email, website, SEO, organic social, and third-party media) campaigns.
- Hands-on experience managing paid campaigns (including LinkedIn) and delivering lead generation campaigns.
- Proven experience independently managing projects end-to-end (e.g. webinar series, marketing automation, industry reports, partner marketing).
Demand Generation Specialist employer: The One Group Careers
Join a stable and long-established organisation in Cambridge that values flexibility and autonomy, making it an excellent employer for those seeking a part-time role in accounting. With a supportive work culture and opportunities for personal growth, you'll thrive in a quiet office environment where your contributions to diverse financial interests are recognised and valued. Enjoy the balance of professional development and personal commitments while working alongside a small, dedicated finance team.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The One Group Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The One Group Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The One Group Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The One Group Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The One Group Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The One Group Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about The One Group Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The One Group Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The One Group Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The One Group Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
