Reservation Sales Executive in London

The company at Fora is driven by a desire to enhance the way people work. We cater to progressives, forward thinkers, status quo-challengers, creators, and innovators. With signature hospitality, a likeminded community of members, and a re-energising wellness experience, Fora takes the grind out of daily work-life, allowing members to focus on what’s important – working productively, healthily, and happily.

Our journey began over 20 years ago, with our first location on London’s City Road. Since then, we have grown to over 60 distinctive workspaces across London, the UK, and Germany, totalling 3.2 million sq ft of real estate. In the last two decades, we have welcomed nearly 30,000 members and boast market-leading retention rates.

As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to manage day-to-day details. Notable businesses such as Ocado, The British Fashion Council, BP, and Pangaia call a Fora workspace home.

Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way.

The Role of the Reservations Executive is to drive event and meeting room revenue from external meeting room opportunities and internal and external events. The individual will be accountable for maintaining high conversion rates from enquiry to booking and upselling add-ons to maximise each opportunity. Responsibilities include managing a daily pipeline of inquiries and existing bookings, processing payments, and liaising with clients until the day of the booking.

Key Responsibilities:

• Be the first point of contact for new and existing external clients for Meeting Rooms and Events via telephone, email, or leads from the website.
• Qualify clients through analysis pre-call to learn about their business and potential needs.
• Liaise with prospective clients, confidently qualify all leads, and offer the best and most suitable solutions.
• Upsell meeting room bookings to events when required to drive revenue.
• Convert enquiries to bookings through objection handling and detailed discussions around the portfolio.
• Upsell catering, tea/coffees, and other add-ons.
• Deliver and exceed daily/weekly KPIs set by your sales manager.
• Work effectively as part of a team towards group KPIs and targets.
• Manage and update leads and opportunities in Sales Force.
• Invoice clients and process payments.
• Ensure smooth handover to operational teams.
• Have expert knowledge of all buildings, their event spaces, meeting rooms, and USPs.
• Support building teams to hit monthly targets, sell new buildings, and promote offers or packages.
• Understand competition with proximity to our buildings.
• Support the central sales team with general sales enquiries and sales line when required.

Qualifications & Requirements:

• 2+ years experience working in a sales telephone-based role.
• MS Office, Word, and Excel proficiency.
• Market knowledge desirable.
• CRM Experience.
• Excellent written and verbal communication skills.
• Experience of working in a fast-paced target-driven environment.
• Hands-on team player with strong problem-solving ability and exceptional attention to detail.
• Possess a flexible and resilient attitude.
• Able to multi-task and work well under pressure.

At The Office Group, we know that work isn’t just about working. We offer all of our employees a fantastic range of benefits, including:

• Quarterly Commission based on KPIs.
• 5 days in the office.
• 28 days annual leave.
• 2 weeks work from anywhere.
• Healthshield.
• 5% Pension scheme.
• Life Assurance.
• Cycle to Work Scheme.
• 25% Discount at The Office Group Cafes.