At a Glance
- Tasks: Manage and publish engaging content across The Observer's social media channels.
- Company: Join a progressive journalism team dedicated to impactful storytelling.
- Benefits: Enjoy 30 days holiday, private healthcare, and hybrid working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of journalism in digital spaces.
- Qualifications: Experience in social media management and strong design skills required.
The predicted salary is between 30000 - 40000 £ per year.
Full‐time role (5 days a week) including frequent weekend working. 4 days in the office and the opportunity to work one day a week remotely.
The Observer's promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It's proudly progressive, but has no party allegiance. It's open to different arguments and its editorial independence is non‐negotiable. We are building a new Observer across print, audio and digital. We're here to build journalism that lasts.
We are looking for a Social Media Executive who will be responsible for the day‐to‐day management and publishing across The Observer's social media channels. You will help translate editorial content into platform‐native formats, actively grow audience engagement, and ensure the publication's journalism reaches both existing and new communities across a range of digital spaces.
Key responsibilities- Support the scheduling, planning, and publishing of content across text‐based platforms and social channels, ensuring timely and accurate distribution of content.
- Engage directly with audiences by responding to comments and messages, and fostering constructive online discussions.
- Conduct outreach to external communities, groups, and organisations to expand the reach and impact of The Observer's journalism.
- Share relevant stories within engaged online communities, including platforms such as Reddit and other forums, in a thoughtful and appropriate manner.
- Design social‐first visual assets for Instagram and other image‐led platforms across multiple accounts.
- Work collaboratively with editorial and digital teams to ensure alignment between newsroom priorities and social distribution strategies.
- Experience managing social media accounts in a newsroom, media organisation or fast‐paced digital environment.
- Strong understanding of platform‐specific best practices (Instagram, X, Facebook, Reddit, Bluesky, TikTok, and LinkedIn).
- Proficiency with design tools such as Adobe Creative Suite, or similar to create social‐first visual assets.
- Excellent written communication skills and editorial judgement.
- Confidence engaging with online communities in a respectful, brand‐aligned voice.
- Strong organisational skills and ability to manage multiple deadlines in a live publishing environment.
- Familiarity with analytics tools and performance metrics for social media content.
- Audience‐focused with a strong interest in digital storytelling.
- Collaborative and comfortable working across editorial and design teams.
- Proactive, adaptable, and able to respond well in a fast‐paced environment.
- 30 days holiday + bank holidays.
- Private healthcare.
- Group income protection & life assurance.
- Pension.
- Cycle to Work scheme.
- Interest‐free season ticket loan.
- Free snacks and drinks in the newsroom.
- Hybrid working (London newsroom + 1 day remote flexibility).
Social Media Executive in London employer: The Observer UK
The Observer is an exceptional employer, offering a vibrant work culture that champions creativity and progressive journalism. With a commitment to employee well-being, we provide generous benefits including 30 days of holiday, private healthcare, and a hybrid working model that allows for flexibility. Our focus on professional growth ensures that as a Social Media Executive, you will thrive in an environment that values collaboration and innovation, making a meaningful impact in the world of journalism.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the skills and creativity you’d bring to The Observer. Show us how you engage with audiences and share content that resonates.
✨Tip Number 2
Do your homework on The Observer! Familiarise yourself with our tone, style, and the kind of stories we publish. This will not only help you in interviews but also show us that you’re genuinely interested in being part of our team.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider insights and might just help you stand out when it comes to the final selection.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about wanting to be part of The Observer family.
We think you need these skills to ace Social Media Executive in London
Some tips for your application 🫡
Show Your Passion for Journalism:When you're writing your application, let your enthusiasm for journalism shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the stories we tell and the impact they have on communities.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience with social media in a newsroom or fast-paced environment, and don’t forget to mention any specific platforms you excel at. We love seeing how your skills align with our needs!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary and make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at The Observer!
How to prepare for a job interview at The Observer UK
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms mentioned in the job description. Research their best practices and think about how you can apply them to The Observer's content. Be ready to discuss examples of successful campaigns or posts you've managed.
✨Showcase Your Creativity
Prepare a portfolio of your previous work, especially any social-first visual assets you've created. Bring examples that highlight your design skills and how they align with the brand's voice. This will demonstrate your ability to create engaging content that resonates with audiences.
✨Engagement is Key
Think about how you would engage with audiences on social media. Prepare some strategies for responding to comments and fostering discussions. Be ready to share your thoughts on how to build community around The Observer's journalism.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital storytelling and social media engagement. Be prepared to discuss how these trends could be leveraged to enhance The Observer's online presence. Showing that you’re proactive and adaptable will impress the interviewers.
