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For Companies At a Glance
- Tasks: Drive subscriber growth through innovative marketing strategies and performance campaigns.
- Company: Join The Observer, a progressive journalism leader with a commitment to impactful storytelling.
- Benefits: Enjoy competitive salary, 30 days leave, private healthcare, and free snacks!
- Why this job: Make a real impact in the world of journalism while growing your marketing skills.
- Qualifications: 4-6 years in performance marketing, strong analytical skills, and a passion for media.
- Other info: Be part of a diverse team in a fast-paced, collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Berners Street) with 1 day of remote work per week
Type: Full-time, Monday – Friday
Who we are
The Observer’s promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It’s proudly progressive, but has no party allegiance. It’s open to different arguments, and its editorial independence is non-negotiable. We are building a new Observer across print, audio and digital. We’re here to build journalism that lasts, and a commercial model to ensure that it thrives.
About the role
As Growth Marketing Manager, Acquisitions (Subscriptions), you’ll be responsible for driving subscriber growth for The Observer’s new suite of digital and print subscriptions. Using performance marketing, partnerships, social, SEO and other marketing and organic levers, you’ll help build a repeatable, scalable acquisition engine for The Observer’s new subscription business, enabling us to reach customers and build a sustainable revenue foundation to support our award-winning newsroom.
Key responsibilities
- Manage and allocate the paid media budget across performance campaigns.
- Develop and execute multi-channel acquisition strategies, primarily across Meta and Google, to drive subscription growth.
- Identify and test new platforms aligned with audience and subscription goals.
- Set campaign KPIs, manage budget pacing, and track performance against forecasts.
- Lead end-to-end campaign execution, including targeting, creative briefing, bidding, optimisation, and performance analysis.
- Run A/B tests to improve efficiency, CAC, ROAS, and LTV.
- Collaborate with Editorial, Creative, Analytics, Product, and Tech teams to deliver effective campaigns and ensure accurate tracking.
- Build relationships with platform partners to trial new features and maximise performance.
Requirements
- 4–6+ years of experience in paid/performance marketing, preferably within subscription, publishing, or ecommerce environments.
- Strong technical understanding of pixel implementation, tracking infrastructure, and tools such as Meta's Conversions API and Google Tag Manager; able to partner effectively with engineering or analytics teams on measurement setup and troubleshooting.
- Proven track record of managing large paid budgets and achieving consumer acquisition or revenue goals.
- Strong analytical acumen with familiarity in tools like Chartbeat, Looker, GA4, Piano, or similar.
- Experience managing or working closely with media agencies and creative teams.
- Excellent communication, organisational, and leadership skills.
- Comfort working in a fast-paced, collaborative, and data-driven environment.
Salary and Benefits
- Competitive salary
- 30 days annual leave plus bank holidays
- Private Healthcare
- Group Income Protection
- Group Life Assurance
- Pension
- Cycle to work scheme
- Interest-free season ticket loans
- Free snacks and drinks in the newsroom
Working with us
We are a progressive business with a diverse, motivated team; a mix of veterans and young people starting out in their careers. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.
Growth Marketing Manager, Acquisitions (Subscriptions) employer: The Observer UK
Contact Detail:
The Observer UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager, Acquisitions (Subscriptions)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around subscriber growth and performance marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at The Observer.
We think you need these skills to ace Growth Marketing Manager, Acquisitions (Subscriptions)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your experience in performance marketing and any relevant achievements in subscriber growth. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about journalism and how your background in marketing can help drive subscriptions for The Observer. Keep it engaging and personal.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools you’ve used like GA4 or Looker. We love numbers, so share examples of how you've used data to improve campaign performance in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Observer UK
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed. Highlight your role in developing multi-channel strategies and the results achieved. Use concrete examples to illustrate your success in driving subscriber growth.
✨Familiarise with Tools
Make sure you’re comfortable discussing tools like Google Tag Manager and Meta's Conversions API. If you have experience with analytics platforms like GA4 or Looker, be prepared to explain how you've leveraged them for campaign optimisation.
✨Collaborative Mindset
The role requires working closely with various teams. Think of examples where you've successfully collaborated with editorial, creative, or tech teams. Emphasise your communication skills and how they’ve helped achieve campaign goals.