At a Glance
- Tasks: Drive subscriber growth through innovative marketing strategies and data-driven campaigns.
- Company: Join a progressive team at The Observer, blending experience with fresh talent.
- Benefits: Enjoy 30 days holiday, private healthcare, and hybrid working options.
- Other info: Collaborative culture focused on inclusivity and career growth.
- Why this job: Make a real impact in a dynamic environment while shaping the future of subscriptions.
- Qualifications: 4-6 years in performance marketing with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
As Growth Marketing Manager, Acquisitions (Subscriptions), you’ll be responsible for driving subscriber growth for The Observer’s new suite of digital and print subscriptions. Using performance marketing, partnerships, social, SEO and other marketing and organic levers, you’ll help build a repeatable, scalable acquisition engine for The Observer’s new subscription business, enabling us to reach customers and build a sustainable revenue foundation to support our award-winning newsroom.
Key Responsibilities
- Own and allocate the paid media budget across performance campaigns.
- Develop and execute multi-channel paid acquisition strategies to drive consumer growth, with a focus on Meta and Google.
- Identify and test new and emerging platforms that align with audience and subscription goals.
- Set goals and KPIs aligned with broader consumer strategy; oversee budget pacing and work to meet forecast requirements.
- Maintain lift study infrastructure in collaboration with the Analytics team.
- Liaise with the Editorial team on collaborations to create compelling messaging around The Observer’s subscription.
Campaign Execution & Optimisation
- Lead development, launch, and optimisation of paid campaigns from end to end, including creative briefing, targeting strategy, bidding, and performance tracking.
- Run structured A/B and multivariate tests across creatives, messaging, and platforms to improve efficiency and engagement.
- Translate insights into actionable recommendations to improve CAC, ROAS, and LTV.
Cross‑Functional Collaboration
- Partner with creative and newsroom teams to produce high-performing assets tailored for each channel.
- Work with analytics teams to monitor performance and support attribution analysis.
- Collaborate with Product and Technology to ensure appropriate pixel and tracking implementations.
Platform Management
- Build strong relationships with platform partners (e.g., Meta, Google) to pilot new features and gain insights.
This is a cross‑functional, high‑impact role for a strategic marketer who knows how to go deep into the data and wide across teams. You’ll turn insights into campaigns, experiments into scaled initiatives, and ideas into results.
Requirements
- 4–6+ years of experience in paid/performance marketing, preferably within subscription, publishing, or ecommerce environments.
- Strong technical understanding of pixel implementation, tracking infrastructure, and tools such as Meta's Conversions API and Google Tag Manager; able to partner effectively with engineering or analytics teams on measurement setup and troubleshooting.
- Proven track record of managing large paid budgets and achieving consumer acquisition or revenue goals.
- Strong analytical acumen with familiarity in tools like Chartbeat, Looker, GA4, Piano, or similar.
- Experience managing or working closely with media agencies and creative teams.
- Excellent communication, organisational, and leadership skills.
- Comfort working in a fast‑paced, collaborative, and data‑driven environment.
Working with us
We are a progressive business with a diverse, motivated team; a mix of veterans and young people starting out in their careers. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.
Salary & Benefits
- 30 days holiday + bank holidays
- Private healthcare
- Group income protection & life assurance
- Pension
- Cycle to Work scheme
- Interest‑free season ticket loan
- Free snacks and drinks in the newsroom
- Hybrid working (London newsroom + 1 day remote flexibility)
Location
The Observer, London. Hybrid – 1 day WFH.
Growth Marketing Manager Acquisition (Subscriptions) employer: The Observer UK
The Observer is an exceptional employer, offering a dynamic and inclusive work culture that fosters collaboration and innovation. With a commitment to employee growth, we provide extensive benefits including private healthcare, generous holiday allowances, and a hybrid working model that promotes work-life balance. Join our diverse team in London, where your contributions will directly impact our award-winning newsroom and help shape the future of our subscription business.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager Acquisition (Subscriptions)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially around subscriber growth and performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Growth Marketing Manager Acquisition (Subscriptions)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in performance marketing and any relevant achievements that align with our goals at The Observer.
Show Off Your Data Skills:We love numbers! Include specific metrics and results from your past campaigns to demonstrate your analytical skills. This will show us you can turn insights into actionable strategies, just like we need for this role.
Be Creative in Your Approach:Don’t be afraid to showcase your creative side. Whether it’s through your writing style or examples of past campaigns, let us see how you can think outside the box and drive subscriber growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process!
How to prepare for a job interview at The Observer UK
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led. Highlight your experience with multi-channel strategies, especially on platforms like Meta and Google. Discuss the creative processes and results to show your impact.
✨Understand the Subscription Model
Familiarise yourself with subscription-based businesses and their unique challenges. Be prepared to discuss how you would approach subscriber growth for The Observer, including any innovative ideas you might have.
✨Collaboration is Key
This role requires cross-functional teamwork. Think of examples where you've successfully collaborated with creative, analytics, or product teams. Emphasise your communication skills and how they helped achieve campaign goals.
