At a Glance
- Tasks: Manage and publish engaging content across The Observer’s social media channels.
- Company: Join The Observer, a progressive journalism leader embracing arts and ideas.
- Benefits: Enjoy 30 days holiday, flexible remote work, and a vibrant team culture.
- Other info: Collaborative environment with opportunities for creative growth and audience engagement.
- Why this job: Make an impact by connecting journalism with diverse online communities.
- Qualifications: Experience in social media management and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Full-time role (5 days a week) including frequent weekend working. 4 days in the office and the opportunity to work one day a week remotely.
Who are we? The Observer’s promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It’s proudly progressive, but has no party allegiance. It’s open to different arguments and its editorial independence is non-negotiable. We are building a new Observer across print, audio and digital. We’re here to build journalism that lasts.
We are looking for a Social Media Executive who will be responsible for the day‑to‑day management and publishing across The Observer’s social media channels. You will help translate editorial content into platform‑native formats, actively grow audience engagement, and ensure the publication’s journalism reaches both existing and new communities across a range of digital spaces.
Key responsibilities- Support the scheduling, planning, and publishing of content across text-based platforms and social channels, ensuring timely and accurate distribution of content.
- Engage directly with audiences by responding to comments and messages, and fostering constructive online discussions.
- Conduct outreach to external communities, groups, and organisations to expand the reach and impact of The Observer’s journalism.
- Share relevant stories within engaged online communities, including platforms such as Reddit and other forums, in a thoughtful and appropriate manner.
- Design social-first visual assets for Instagram and other image-led platforms across multiple accounts.
- Work collaboratively with editorial and digital teams to ensure alignment between newsroom priorities and social distribution strategies.
- Experience managing social media accounts in a newsroom, media organisation or fast-paced digital environment.
- Strong understanding of platform-specific best practices (Instagram, X, Facebook, Reddit, Bluesky, TikTok, and LinkedIn).
- Proficiency with design tools such as Adobe Creative Suite, or similar to create social-first visual assets.
- Excellent written communication skills and editorial judgement.
- Confidence engaging with online communities in a respectful, brand-aligned voice.
- Strong organisational skills and ability to manage multiple deadlines in a live publishing environment.
- Familiarity with analytics tools and performance metrics for social media content.
- Audience-focused with a strong interest in digital storytelling.
- Collaborative and comfortable working across editorial and design teams.
- Proactive, adaptable, and able to respond well in a fast-paced environment.
- 30 days holiday +
Social Media Executive employer: The Observer, company
The Observer is an exceptional employer that champions creativity and progressive journalism, offering a dynamic work culture where your ideas can truly make an impact. With a commitment to employee growth, you will have the opportunity to develop your skills in a supportive environment while enjoying flexible working arrangements, including remote work options. Join us in our mission to build journalism that lasts, and be part of a team that values collaboration and innovation in the heart of a vibrant media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get to know the company inside out! Research The Observer’s values, recent articles, and social media presence. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! If you have a portfolio of social media campaigns or content you've created, bring it along to interviews. Demonstrating your experience visually can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s just good manners!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Passion for Journalism:When writing your application, let your enthusiasm for journalism shine through. We want to see how you connect with our mission at The Observer and how you can contribute to building a new era of journalism.
Tailor Your Experience:Make sure to highlight your relevant experience managing social media in a fast-paced environment. We’re looking for specific examples that demonstrate your understanding of platform-specific best practices and how you've engaged audiences effectively.
Be Creative with Your Application:Don’t be afraid to showcase your creativity! If you have design skills, consider including a sample of your work or a link to your portfolio. We love seeing how you can create engaging visual content that aligns with our brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Observer, company
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms mentioned in the job description. Research their best practices and think about how you can apply them to The Observer’s content. Be ready to discuss examples of successful campaigns or posts you've managed on these platforms.
✨Showcase Your Creativity
Prepare a portfolio of your previous work, especially any social-first visual assets you've created. Bring examples that highlight your design skills and how they align with the brand's voice. This will demonstrate your ability to create engaging content that resonates with audiences.
✨Engagement is Key
Think about how you would engage with audiences on social media. Prepare some strategies for responding to comments and fostering discussions. You might even want to role-play some scenarios during the interview to show your proactive approach to community engagement.
✨Be Data-Driven
Familiarise yourself with analytics tools and be prepared to discuss how you’ve used data to inform your social media strategies in the past. Highlight any metrics or performance indicators that showcase your success in growing audience engagement and reach.
