At a Glance
- Tasks: Manage and publish engaging content across The Observer's social media channels.
- Company: Join The Observer, a progressive journalism leader embracing arts and ideas.
- Benefits: 30 days holiday, private healthcare, hybrid working, and free snacks!
- Other info: Dynamic environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team shaping impactful journalism in the digital age.
- Qualifications: Experience in social media management and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Full-time role (5 days a week) including frequent weekend working. 4 days in the office and the opportunity to work one day a week remotely.
Who are we? The Observer's promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It's proudly progressive, but has no party allegiance. It's open to different arguments and its editorial independence is non-negotiable. We are building a new Observer across print, audio and digital. We're here to build journalism that lasts.
We are looking for a Social Media Executive who will be responsible for the day‐to‐day management and publishing across The Observer's social media channels. You will help translate editorial content into platform‐native formats, actively grow audience engagement, and ensure the publication's journalism reaches both existing and new communities across a range of digital spaces.
Key responsibilities- Support the scheduling, planning, and publishing of content across text-based platforms and social channels, ensuring timely and accurate distribution of content.
- Engage directly with audiences by responding to comments and messages, and fostering constructive online discussions.
- Conduct outreach to external communities, groups, and organisations to expand the reach and impact of The Observer's journalism.
- Share relevant stories within engaged online communities, including platforms such as Reddit and other forums, in a thoughtful and appropriate manner.
- Design social-first visual assets for Instagram and other image-led platforms across multiple accounts.
- Work collaboratively with editorial and digital teams to ensure alignment between newsroom priorities and social distribution strategies.
- Experience managing social media accounts in a newsroom, media organisation or fast-paced digital environment.
- Strong understanding of platform-specific best practices (Instagram, X, Facebook, Reddit, Bluesky, TikTok, and LinkedIn).
- Proficiency with design tools such as Adobe Creative Suite, or similar to create social-first visual assets.
- Excellent written communication skills and editorial judgement.
- Confidence engaging with online communities in a respectful, brand-aligned voice.
- Strong organisational skills and ability to manage multiple deadlines in a live publishing environment.
- Familiarity with analytics tools and performance metrics for social media content.
- Audience-focused with a strong interest in digital storytelling.
- Collaborative and comfortable working across editorial and design teams.
- Proactive, adaptable, and able to respond well in a fast-paced environment.
- 30 days holiday + bank holidays.
- Private healthcare.
- Group income protection & life assurance.
- Pension.
- Cycle to Work scheme.
- Interest‐free season ticket loan.
- Free snacks and drinks in the newsroom.
- Hybrid working (London newsroom + 1 day remote flexibility).
Social Media Executive in City of Westminster employer: The Observer, company
The Observer is an exceptional employer, offering a dynamic work environment that champions creativity and journalistic integrity. With a strong commitment to employee well-being, we provide generous benefits including 30 days of holiday, private healthcare, and a hybrid working model that promotes work-life balance. Our collaborative culture fosters professional growth, allowing you to thrive in a fast-paced digital landscape while making a meaningful impact on the future of journalism.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in City of Westminster
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the skills and style that The Observer is looking for. Show off your creativity and engagement skills by sharing relevant content and interacting with followers.
✨Tip Number 2
Network like a pro! Connect with people in the industry through LinkedIn or Twitter. Engage with their posts, share your thoughts, and don’t be shy to slide into DMs. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research The Observer’s recent articles and social media campaigns. Be ready to discuss how you can contribute to their mission of building journalism that lasts. Show them you’re not just a fan, but a potential game-changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Make sure to highlight your relevant experience and how you can help grow The Observer’s audience engagement.
We think you need these skills to ace Social Media Executive in City of Westminster
Some tips for your application 🫡
Show Your Passion for Journalism:When writing your application, let your enthusiasm for journalism shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the stories we tell and the impact they have on communities.
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Executive role. Highlight your experience with social media management and how it aligns with our mission at The Observer. We love seeing how your skills can contribute to our vision!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications without getting lost in the details.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Observer, company
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms mentioned in the job description. Research their best practices and think about how you can apply them to The Observer's content. Be ready to discuss examples of successful campaigns or posts you've managed.
✨Showcase Your Creativity
Prepare a portfolio of your previous work, especially any social-first visual assets you've created. Bring examples that highlight your design skills and how they align with the brand voice. This will demonstrate your ability to create engaging content that resonates with audiences.
✨Engagement is Key
Think about how you would engage with audiences on social media. Prepare some strategies for responding to comments and fostering discussions. Be ready to share your thoughts on how to build community around The Observer’s journalism.
✨Be Data-Driven
Familiarise yourself with analytics tools and be prepared to discuss how you’ve used data to inform your social media strategies in the past. Highlight any metrics you've improved and how you measure success in your campaigns.
