At a Glance
- Tasks: Lead our ecommerce strategy and optimise online trading performance for growth.
- Company: Join a family-owned leader in baby and nursery retail, trusted by families since 1987.
- Benefits: Enjoy free parking, staff discounts, generous holidays, and a birthday day off.
- Why this job: Make a real impact on families while driving ecommerce success in a dynamic environment.
- Qualifications: Proven ecommerce experience, strong data skills, and a commercial mindset are essential.
The predicted salary is between 55000 - 60000 £ per year.
We are looking for a commercially driven Senior Ecommerce Manager to take ownership of our online trading performance and play a pivotal role in the continued growth of our ecommerce channel. This is a hands‑on, high‑impact role where you will shape how customers shop online, driving conversion, increasing average order value, and maximising revenue through data‑led trading decisions and onsite optimisation. Working closely with senior leadership and cross‑functional teams, you will turn insight into action and ensure our digital experience is continuously evolving to deliver commercial growth.
What You’ll Be Doing
- Website Management and Optimisation: Oversee the day‑to‑day management of the custom‑built website, including search, merchandising, recommendation zones (via XO), and page optimisations (via Contentful). Manage banner changes, Product Listing Page (PLP) builds, and other site updates.
- Trading Strategy Development and Execution: Collaborate with the senior leadership team to plan, build, and execute the trading strategy for both external and own brands. Focus on supporting revenue delivery by optimising Average Order Value (AOV) and Conversion Rate (CVR).
- Trade and Promotional Calendar Management: Manage the trade and promotional calendar, working closely with marketing and buying teams to effectively execute campaigns and meet business objectives.
- Data Analysis and Reporting: Use data from Google Analytics 4 (GA4) to generate detailed reporting for stakeholders, providing actionable insights on key performance metrics such as CVR%, AOV, and bounce rate. Own key reporting streams, providing updates to the senior leadership team.
- Website Optimisation via Data and Tools: Analyse website performance using GA4, XO, and other tools. Provide solutions to optimise the site. Collaborate with the development team to implement technical initiatives that enhance the customer experience and journey. Be hands‑on in Google Tag Manager, including uploading, deploying, or removing tags.
- Support for International Expansion: Collaborate with the senior leadership and development team to support the technical and onsite elements of expanding into new territories. Work closely with buying, merchandising and wider teams to understand stock levels and incoming product, aligning marketing strategies and ensuring the website reflects product launches. Provide feedback to the teams to manage risks and maximise opportunities. Build relationships with key teams across the business, including marketing, buying, logistics, and customer services, to foster a continuous feedback loop and optimise website performance. Share insights into stock, product range, and competitive offerings to improve the overall customer experience.
What We’re Looking For
- Proven experience in an ecommerce trading or ecommerce management role, or an experienced Manager ready for their next step.
- Strong commercial mindset with a focus on driving growth, performance and continuous improvement in a fast‑paced, high‑growth environment.
- Highly data‑driven, with strong experience using GA4 and the ability to translate data into clear, actionable trading recommendations.
- Proven track record of improving onsite KPIs such as CVR, AOV and engagement metrics through testing, optimisation and cross‑functional collaboration.
- Strong understanding of onsite merchandising, digital trading and customer journey optimisation (experience with custom‑built ecommerce platforms desirable).
- Confident working across multiple teams, with excellent stakeholder management skills and the ability to influence and gain buy‑in at all levels.
- Strong communicator with the ability to present insights, performance updates and recommendations clearly and confidently.
- Highly organised, proactive and able to manage multiple priorities in a fast‑moving environment while delivering against deadlines.
- Strong problem‑solving skills with the ability to identify opportunities, propose solutions and see initiatives through to completion.
- Exceptional attention to detail with a strong focus on producing high‑quality, accurate output.
- Understanding of brand presentation across digital touchpoints and how it impacts customer perception and sales.
- Working knowledge of Google Tag Manager.
Hours and Salary
Full‑time, office‑based role. Mon–Thurs: 8:30am–5:00pm. Friday early finish (4:30pm). Salary up to £60,000 depending on experience.
Additional Information
- Free Parking: Enjoy free, onsite parking.
- Staff Discount: An exclusive discount for all our employees – use for yourself or treat family members and friends.
- Generous Holiday Allowance: Enjoy a generous holiday allowance to make the most of your downtime.
- Birthday Bliss Day Off: Celebrate you! Take a day off on your birthday because special days should be spent exactly as you please.
- Social Events: From epic team nights out to unforgettable fancy‑dress parties.
Where We Are
Our office is easy to reach: Just off Junction 22 of the M60/A62. Free onsite parking available. Closest train station: Moston. Closest tram stop: Hollinwood (5‑minute walk).
Why Work With Us?
We are a family‑owned business founded in 1987, and today, as The Nursery Store, we are proud to be one of the UK’s leading baby and nursery retailers, trusted by families across the country. From trusted brands to everyday essentials, we help make parenting easier and by joining our team, you’ll play a key role in making a real difference for families every day. We welcome applicants from all backgrounds.
Senior Ecommerce Manager employer: The Nursery Store
As a family-owned business with a strong commitment to employee well-being, we offer a vibrant work culture that prioritises collaboration and innovation. Our Senior Ecommerce Manager role not only provides competitive salary and benefits, including generous holiday allowances and a unique Birthday Bliss Day Off, but also fosters professional growth through hands-on experience in a fast-paced environment. Located conveniently just off Junction 22 of the M60/A62, our office is easily accessible, making it an ideal place for those looking to make a meaningful impact in the ecommerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the ecommerce space and let them know you're on the hunt for a Senior Ecommerce Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your ecommerce achievements. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s ecommerce strategy. Familiarise yourself with their website, analyse their performance metrics, and come armed with insights and suggestions. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a difference in the ecommerce world.
We think you need these skills to ace Senior Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Ecommerce Manager role. Highlight your experience in ecommerce management, data analysis, and any specific tools like GA4 that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce and how you can drive growth at StudySmarter. Be sure to mention any relevant achievements that demonstrate your commercial mindset.
Showcase Your Data Skills:Since this role is highly data-driven, make sure to showcase your analytical skills. Mention specific examples of how you've used data to improve KPIs like CVR and AOV in your previous roles. We love numbers, so don't hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at The Nursery Store
✨Know Your Numbers
As a Senior Ecommerce Manager, you'll need to be data-driven. Brush up on key metrics like Conversion Rate (CVR) and Average Order Value (AOV). Be ready to discuss how you've used data in past roles to drive growth and optimise performance.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing trading strategies. Think of specific examples where you collaborated with teams to enhance online trading performance. Highlight any successful campaigns you've managed and the results they achieved.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've built relationships across departments like marketing, buying, and logistics. Emphasise your stakeholder management skills and how you've influenced decisions at different levels.
✨Be Hands-On with Tools
Familiarity with tools like Google Analytics 4 and Google Tag Manager is crucial. Discuss your hands-on experience with these platforms and how you've used them to analyse website performance and implement optimisations. Show that you're not just a strategist but also someone who can get into the nitty-gritty.
