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- Tasks: Lead our ecommerce strategy, optimise website performance, and drive sales growth.
- Company: Join a family-owned leader in the baby and nursery retail sector.
- Benefits: Enjoy competitive salary, generous holiday allowance, staff discounts, and birthday off.
- Other info: Dynamic team environment with opportunities for professional growth.
- Why this job: Make a real impact on families while shaping the future of online shopping.
- Qualifications: Experience in ecommerce management and strong data analysis skills required.
The predicted salary is between 60000 - 60000 £ per year.
We are looking for a commercially driven Senior Ecommerce Manager to take ownership of our online trading performance and play a pivotal role in the continued growth of our ecommerce channel. This is a hands-on, high-impact role where you will shape how customers shop online, driving conversion, increasing average order value, and maximising revenue through data-led trading decisions and onsite optimisation.
Working closely with senior leadership and cross-functional teams, you will turn insight into action and ensure our digital experience is continuously evolving to deliver commercial growth.
What Youll Be Doing- Website Management and Optimisation
- Oversee the day-to-day management of the custom-built website, including search, merchandising, recommendation zones (via XO), and page optimisations (via Contentful).
- Manage banner changes, Product Listing Page (PLP) builds, and other site updates.
- Trading Strategy Development and Execution
- Collaborate with the senior leadership team to plan, build, and execute the trading strategy for both external and own brands.
- Focus on supporting revenue delivery by optimising Average Order Value (AOV) and Conversion Rate (CVR).
- Trade and Promotional Calendar Management
- Manage the trade and promotional calendar, working closely with marketing and buying teams to effectively execute campaigns and meet business objectives.
- Data Analysis and Reporting
- Use data from Google Analytics 4 (GA4) to generate detailed reporting for stakeholders, providing actionable insights on key performance metrics such as CVR%, AOV, and bounce rate.
- Own key reporting streams, providing updates to the senior leadership team.
- Website Optimisation via Data and Tools
- Analyse website performance using GA4, XO, and other tools.
- Provide solutions to optimise the site.
- Collaborate with the development team to implement technical initiatives that enhance the customer experience and journey.
- Google Tag Manager (GTM) Management
- Be hands-on in Google Tag Manager, including uploading, deploying, or removing tags.
- Support for International Expansion
- Collaborate with the senior leadership and development team to support the technical and onsite elements of expanding into new territories.
- Team Collaboration
- Work closely with buying, merchandising and wider teams to understand stock levels and incoming product, aligning marketing strategies and ensuring the website reflects product launches.
- Provide feedback to the teams to manage risks and maximise opportunities.
- Build relationships with key teams across the business, including marketing, buying, logistics, and customer services, to foster a continuous feedback loop and optimise website performance.
- Share insights into stock, product range, and competitive offerings to improve the overall customer experience.
- Proven experience in an ecommerce trading or ecommerce management role, or an experienced Manager ready for their next step.
- Strong commercial mindset with a focus on driving growth, performance and continuous improvement in a fast-paced, high-growth environment.
- Highly data-driven, with strong experience using GA4 and the ability to translate data into clear, actionable trading recommendations.
- Proven track record of improving onsite KPIs such as CVR, AOV and engagement metrics through testing, optimisation and cross-functional collaboration.
- Strong understanding of onsite merchandising, digital trading and customer journey optimisation (experience with custom-built ecommerce platforms desirable).
- Confident working across multiple teams, with excellent stakeholder management skills and the ability to influence and gain buy-in at all levels.
- Strong communicator with the ability to present insights, performance updates and recommendations clearly and confidently.
- Highly organised, proactive and able to manage multiple priorities in a fast-moving environment while delivering against deadlines.
- Strong problem-solving skills with the ability to identify opportunities, propose solutions and see initiatives through to completion.
- Exceptional attention to detail with a strong focus on producing high-quality, accurate output.
- Understanding of brand presentation across digital touchpoints and how it impacts customer perception and sales.
- Working knowledge of Google Tag Manager.
- Full-time, office-based role.
- Mon-Thurs: 8:30am-5:00pm.
- Friday early finish (4:30pm).
- Salary up to £60,000 depending on experience.
- Free Parking: Enjoy free, onsite parking.
- Staff Discount: An exclusive discount for all our employees - use for yourself or treat family members and friends.
- Generous Holiday Allowance: Enjoy a generous holiday allowance to make the most of your downtime.
- Birthday Bliss Day Off: Celebrate you! Take a day off on your birthday because special days should be spent exactly as you please.
- Social Events: From epic team nights out to unforgettable fancy-dress parties.
Our office is easy to reach: Just off Junction 22 of the M60/A62. Free onsite parking available. Closest train station: Moston. Closest tram stop: Hollinwood (5-minute walk).
Why Work With Us?We are a family-owned business founded in 1987, and today, as The Nursery Store, we are proud to be one of the UKs leading baby and nursery retailers, trusted by families across the country. From trusted brands to everyday essentials, we help make parenting easier and by joining our team, youll play a key role in making a real difference for families every day. We welcome applicants from all backgrounds. No agencies please.
Senior Ecommerce Manager in Oldham employer: The Nursery Store
Contact Detail:
The Nursery Store Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Ecommerce Manager in Oldham
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce management. This will help you stand out and demonstrate your ability to drive growth and optimise performance.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in potential roles and how you can contribute to their ecommerce success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Senior Ecommerce Manager in Oldham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in ecommerce management. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Show Off Your Data Skills: Since we’re all about data-driven decisions, include specific examples of how you’ve used analytics tools like GA4 to improve KPIs. We love numbers, so the more metrics you can share, the better!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. No one likes wading through fluff!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Nursery Store
✨Know Your Numbers
As a Senior Ecommerce Manager, you'll need to be data-driven. Brush up on your knowledge of key performance metrics like CVR and AOV. Be ready to discuss how you've used data in the past to drive decisions and improve performance.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing trading strategies. Think of specific examples where you collaborated with teams to optimise revenue and how you managed promotional calendars effectively.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Analytics 4 and Google Tag Manager. Be prepared to explain how you've used these tools to analyse website performance and implement changes that enhance the customer journey.
✨Demonstrate Team Collaboration
This role requires strong collaboration across various teams. Have examples ready that showcase your ability to work with marketing, buying, and logistics teams. Highlight how you’ve built relationships and shared insights to optimise website performance.