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- Tasks: Lead digital projects and optimise user experiences to drive sales growth across APAC.
- Company: Join Avolta, the world's largest Travel Experience company with a vibrant culture.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real impact in transforming travel experiences through innovative digital strategies.
- Qualifications: 10+ years in digital project management and strong analytical skills required.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
The predicted salary is between 48000 - 84000 £ per year.
Avolta is the world’s leading and largest Travel Experience (Retail, Convenience, F&B) company with over 5,500 outlets, more than 1,200 locations, and over 77,000 employees in more than 70 countries. We operate primarily at airports as well as other travel channels, including motorways, railways, cruises, border shops, and downtown. We are on a journey towards our Destination 2027 strategy, creating a travel experience revolution by putting the traveler at our core.
Based on four strong pillars including delivering the Travel Experience Revolution, diversifying our geographical presence, fostering a culture of continual improvement, and sustainability, our strategy is ultimately powered by our people. In Asia Pacific, we are present in more than 10 countries, including India, Sri Lanka, Maldives, China, Hong Kong, Macau, Japan, Vietnam, Malaysia, Singapore, Indonesia, and Australia.
PURPOSE OF THE ROLE
A key role within the Regional Omnichannel Experience function, this position is responsible for delivering sales growth and achieving the APAC business plan through the strategic use of digital platforms and tools. The Omnichannel Experience Manager leads digital projects, optimizes user experiences, and activates marketing strategies that drive customer engagement and revenue across all APAC business lines (Travel Retail, Convenience, F&B). This role partners with global and local teams to ensure digital initiatives are aligned with market needs and deliver measurable commercial impact.
RESPONSIBILITIES
- Program / Project Management: Lead the rollout of digital programs across APAC, digital partnerships, and digital ordering for Travel Retail and F&B, focusing on driving digital penetration and revenue growth. Oversee the end-to-end project delivery cycle, ensuring initiatives are delivered on time, within budget, and according to scope.
- E-Commerce Platform & User Experience: Lead ongoing user experience and performance optimisation of digital touchpoints in APAC, using analytics, user insights, and conversion optimisation techniques to maximize engagement, increase sales, and support business plan delivery.
- Loyalty (Club Avolta) and CRM: Rollout Club Avolta for new markets and businesses; establish and operationalize CRM marketing capabilities for APAC, defining communication strategies and managing implementation through Salesforce Marketing Cloud.
- Digital Marketing, Social Media, and Content Activation: Localize and optimise digital marketing campaigns to drive traffic and conversions. Track campaign performance, analyse results, and identify opportunities to optimize ROI.
- Digital Capability Building: Coach country omnichannel teams on project planning, digital operations, and analytics. Track and report on the performance and impact of digital initiatives, supporting continuous improvement and accountability.
WHAT WE ARE LOOKING FOR
Required Experience: Bachelor’s degree in Digital Marketing, Business, Information Systems, or related field. 10+ years’ experience in digital project management, e-commerce, CRM, or digital marketing within retail, F&B, travel, hospitality, or consumer industries preferred.
Key Skills & Attributes: Strong digital project management and stakeholder coordination skills. Analytical mindset with proficiency in data-driven decision making and performance measurement. Excellent collaboration skills, able to work effectively across a global matrixed organisation.
Personal Qualities: Excellent communication written & verbal in English and Chinese (Mandarin, Cantonese). Strategic thinker with a passion for digital transformation and growth. Results-oriented and proactive in identifying opportunities for improvement.
Omnichannel Experience Manager - Digital employer: THE NUANCE GROUP (SINGAPORE) PTE. LTD.
Contact Detail:
THE NUANCE GROUP (SINGAPORE) PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Experience Manager - Digital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Avolta and its digital initiatives. Understand their goals and how your skills can help achieve them. Tailor your responses to show you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience in digital project management and e-commerce clearly, as these are key for the Omnichannel Experience Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Avolta team. Let’s get you that dream job!
We think you need these skills to ace Omnichannel Experience Manager - Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Omnichannel Experience Manager role. Highlight your experience in digital project management and e-commerce, and don’t forget to sprinkle in some of those key skills mentioned in the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital transformation and how your background aligns with our goals at Avolta. Keep it engaging and relevant to the role.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use numbers and metrics where possible to show how you’ve driven growth and improved user experiences.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications better and ensures you’re considered for the role. Plus, it shows you’re genuinely interested in joining our team!
How to prepare for a job interview at THE NUANCE GROUP (SINGAPORE) PTE. LTD.
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, e-commerce, and CRM systems. Avolta is looking for someone who can drive digital initiatives, so be ready to discuss your hands-on experience with platforms like Salesforce Marketing Cloud and Google Analytics.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed digital projects from start to finish. Highlight your ability to coordinate between teams and ensure timely delivery, as this role requires overseeing end-to-end project cycles across APAC.
✨Understand the Customer Journey
Familiarise yourself with the customer dynamics in the APAC region. Be prepared to discuss how you would localise global customer journeys and implement CRM strategies that boost retention and sales, as this is crucial for the Omnichannel Experience Manager role.
✨Be Ready to Collaborate
Avolta values collaboration across global teams, so think of examples where you've worked effectively in a matrixed organisation. Show your adaptability and how you've inspired others to embrace new digital practices, as this will resonate well with their culture.
