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- Tasks: Lead global digital content and social strategies to enhance customer engagement.
- Company: Join a dynamic team at a leading global brand.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and community engagement.
- Why this job: Shape impactful customer experiences across digital platforms and drive real business outcomes.
- Qualifications: 10+ years in CRM, social media, and digital content with strong B2C experience.
The predicted salary is between 80000 - 100000 £ per year.
The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.
Key Responsibilities
- Define and execute a unified global strategy across CRM, social media and digital content.
- Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines.
- Ensure alignment between global strategy and regional execution, with scalable frameworks and governance.
- CRM Strategy & Lifecycle Management
- Own the global CRM strategy across email, push notifications, SMS, and App.
- Design and optimize end-to-end customer journeys to drive acquisition, engagement, retention, lifetime value and data enrichment.
- Leverage segmentation, personalization, and A/B testing to continuously improve performance.
- Define and lead the global social media strategy for customer engagement.
- Build and scale community engagement initiatives.
- Ensure consistent brand voice, tone, and interaction standards across all social platforms.
- Own the global digital content strategy supporting digital touchpoints.
- Lead content planning, editorial direction, and campaign alignment across all touchpoints: Web, Social, CRM, and App.
- Apply A/B testing and content experimentation to refine messaging, formats, and channel effectiveness.
- Build scalable enablement models (playbooks, toolkits, templates, training) for CRM, social, and content teams globally.
- Embed a culture of test-and-learn, ensuring teams adopt A/B testing and continuous optimization practices.
- Drive adoption of best practices, tools, and processes across regions.
- Lead the use and optimization of Salesforce (Marketing Cloud, or related tools) for CRM execution.
- Drive automation and use of AI with meaningful business outcomes.
- Define KPIs across CRM, social, and content to measure engagement, retention, and effectiveness.
- Analyse results from A/B tests and experiments to generate actionable insights.
- Use data to continuously optimize strategies and campaigns.
- Collaborate with Marketing, Data, Loyalty, Ecommerce, and Regional teams.
- Ensure alignment of content and tone of voice across channels.
- Support global campaigns, launches, and key business initiatives.
What We Are Looking For
- 10+ years of experience driving CRM, social media, and digital content strategies in a global environment.
- Strong experience in B2C industries such as retail, travel, or hospitality.
- Proven expertise in CRM lifecycle management, personalization, and data-driven optimization.
- Experience in community engagement and loyalty programs at a global scale.
- Hands-on experience with Salesforce (Marketing Cloud) and familiarity with CDPs, marketing automation, and content management systems.
- Strong capability managing content ecosystems across Web, Social, CRM, and/or App environments.
- Collaborative leadership style with excellent communication, storytelling, and stakeholder management skills.
Global Digital Content and Social CoE Lead in London employer: The Nuance Group AG
Contact Detail:
The Nuance Group AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Content and Social CoE Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise in digital content and social strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital strategies. Bring ideas to the table on how you can enhance their CRM and social media presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Global Digital Content and Social CoE Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Global Digital Content and Social CoE Lead role. Highlight your expertise in CRM, social media, and digital content strategies to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for customer engagement and how your past experiences have prepared you to drive our global strategy.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth, retention, and loyalty in previous roles. We love seeing data-driven results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at The Nuance Group AG
✨Know Your Stuff
Before the interview, dive deep into the company's digital content and social media strategies. Familiarise yourself with their current campaigns and customer engagement tactics. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role heavily focuses on data-driven strategies, be prepared to discuss specific examples of how you've used data to optimise CRM or social media campaigns. Bring along metrics or case studies that highlight your success in driving engagement and retention through data analysis.
✨Demonstrate Leadership Experience
This position requires leading a cross-functional team, so share stories that showcase your collaborative leadership style. Talk about how you've successfully managed diverse teams and aligned strategies across different departments to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s objectives. Inquire about their current challenges in digital content and social media, or ask how they measure the success of their customer engagement strategies. This shows you're not just interested in the job, but also in contributing to their success.