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For Companies At a Glance
- Tasks: Lead global digital content and social strategies to enhance customer engagement.
- Company: Join a dynamic team at a leading global brand.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Shape impactful customer experiences across digital platforms and drive real business outcomes.
- Qualifications: 10+ years in CRM, social media, and digital content with strong B2C experience.
The predicted salary is between 80000 - 100000 £ per year.
The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.
Key Responsibilities
- Define and execute a unified global strategy across CRM, social media and digital content.
- Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines.
- Ensure alignment between global strategy and regional execution, with scalable frameworks and governance.
- Own the global CRM strategy across email, push notifications, SMS, and App.
- Design and optimize end-to-end customer journeys to drive acquisition, engagement, retention, lifetime value and data enrichment.
- Leverage segmentation, personalization, and A/B testing to continuously improve performance.
- Define and lead the global social media strategy for customer engagement.
- Build and scale community engagement initiatives.
- Ensure consistent brand voice, tone, and interaction standards across all social platforms.
- Own the global digital content strategy supporting digital touchpoints.
- Lead content planning, editorial direction, and campaign alignment across all touchpoints: Web, Social, CRM, and App.
- Apply A/B testing and content experimentation to refine messaging, formats, and channel effectiveness.
- Build scalable enablement models (playbooks, toolkits, templates, training) for CRM, social, and content teams globally.
- Embed a culture of test-and-learn, ensuring teams adopt A/B testing and continuous optimization practices.
- Drive adoption of best practices, tools, and processes across regions.
- Lead the use and optimization of Salesforce (Marketing Cloud, or related tools) for CRM execution.
- Drive automation and use of AI with meaningful business outcomes.
- Define KPIs across CRM, social, and content to measure engagement, retention, and effectiveness.
- Analyse results from A/B tests and experiments to generate actionable insights.
- Use data to continuously optimize strategies and campaigns.
- Collaborate with Marketing, Data, Loyalty, Ecommerce, and Regional teams.
- Ensure alignment of content and tone of voice across channels.
- Support global campaigns, launches, and key business initiatives.
What We Are Looking For
- 10+ years of experience driving CRM, social media, and digital content strategies in a global environment.
- Strong experience in B2C industries such as retail, travel, or hospitality.
- Proven expertise in CRM lifecycle management, personalization, and data-driven optimization.
- Experience in community engagement and loyalty programs at a global scale.
- Hands-on experience with Salesforce (Marketing Cloud) and familiarity with CDPs, marketing automation, and content management systems.
- Strong capability managing content ecosystems across Web, Social, CRM, and/or App environments.
- Collaborative leadership style with excellent communication, storytelling, and stakeholder management skills.
Global Digital Content and Social CoE Lead employer: The Nuance Group AG
Contact Detail:
The Nuance Group AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Content and Social CoE Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in CRM, social media, and digital content. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital strategies. Bring ideas to the table on how you can enhance their customer engagement – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Global Digital Content and Social CoE Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM, social media, and digital content. We want to see how your skills align with the role of Global Digital Content and Social CoE Lead!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven customer engagement or improved performance in previous roles. We love seeing measurable outcomes that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value a collaborative leadership style, so showing us who you are and how you communicate can really make you stand out!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Don’t miss out!
How to prepare for a job interview at The Nuance Group AG
✨Know Your Stuff
Before the interview, dive deep into the company's digital content and social media strategies. Familiarise yourself with their current campaigns and customer engagement tactics. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role heavily focuses on data-driven strategies, be prepared to discuss specific examples of how you've used data to optimise CRM or social media campaigns. Bring along metrics or case studies that highlight your success in driving engagement and retention through data analysis.
✨Demonstrate Leadership Experience
This position requires leading a cross-functional team, so share your experiences managing diverse teams. Talk about how you've fostered collaboration and driven results in previous roles. Highlight any frameworks or playbooks you've developed that could be beneficial for their global strategy.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s objectives. Inquire about their current challenges in digital content and social media, or ask how they measure success in their customer engagement strategies. This shows you're not just interested in the job, but also in contributing to their success.