Marketing Planning and Operations Manager

We are seeking an experienced and results-driven Marketing Planning & Operations Manager to join our dynamic marketing team. In this role, you will be responsible for overseeing the efficient and effective operation of our marketing planning, systems, processes, and technologies. You will play a key role in driving marketing automation, data analytics, and performance reporting, ensuring that all marketing campaigns run smoothly and deliver measurable results.

Here’s a taste of what you will be doing:

• Planning and automation: Support the team to effectively plan activity linked to marketing strategy and objectives and to automate our customer engagement efforts.
• Process Optimisation: Analyse and improve marketing workflows and processes to ensure seamless collaboration across cross-functional teams and maximize marketing efficiency.
• Campaign Management and reporting: Oversee the execution of marketing campaigns, including email marketing, social media, digital advertising, and content distribution, ensuring all campaigns are tracked, measured, and reported effectively.
• Data Analysis & Reporting: Develop and maintain dashboards and reports to track campaign performance, ROI, and key performance indicators (KPIs). Provide actionable insights to optimize future marketing strategies.
• Technology Management: Evaluate, implement, and maintain marketing technology solutions to support lead generation, customer relationship management (CRM), and analytics needs.
• Collaboration: Work closely with the marketing, sales, and IT teams to ensure alignment between marketing initiatives and business objectives.
• Lead Management: Monitor and optimize lead generation, segmentation, and scoring processes, ensuring high-quality leads are passed to sales teams efficiently.
• Budget Management: Assist in the development and tracking of marketing budgets, ensuring that spending is aligned with priorities and delivers maximum return on investment.

About you:

• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo, Pardot, or similar).
• Strong knowledge of marketing disciplines across multiple channels.
• Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics) is highly preferred.
• Advanced proficiency in data analysis and reporting, with the ability to translate insights into actionable recommendations.
• Strong project management skills and attention to detail.
• Agile experience a bonus.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.

Reward & Benefits:

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, Medicash healthcare scheme, 29 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development.
• A friendly and inclusive culture where teams genuinely strive to do the right thing by their colleagues and our customers.
• A strong sustainability agenda – we’re continually finding new ways to be kinder to the environment by reducing our carbon footprint.
• Your health and wellbeing is our priority, we encourage this through a suite of support resources, including a team of trained mental health first aiders.

Embracing Diversity Together:

We proudly embrace and celebrate diversity as a fundamental cornerstone of our values. We believe that a diverse and inclusive workplace is not just essential for our success but is also a reflection of the vibrant communities we serve. Our commitment to diversity extends beyond our internal culture to the way we approach advertising and engage with our customers.

About Us:

We are a mutual, which means we don’t have shareholders. Instead, we’re owned by our members and use our money to do good, investing in our community, responsible causes, and – well, you. So, we’re always striving to do the right thing for our team, communities and members.