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- Tasks: Lead exciting brand collaborations and create impactful campaigns that resonate with motorcycle enthusiasts.
- Company: Join Norton Motorcycles, a legendary British brand with over 120 years of history and innovation.
- Benefits: Enjoy competitive salary, 33 days holiday, private medical insurance, and free electric bike hire.
- Why this job: Be part of a passionate team shaping the future of motorcycling in a dynamic, entrepreneurial environment.
- Qualifications: 4+ years in brand partnerships; passion for motorcycles and strong communication skills required.
- Other info: Experience a vibrant culture with regular social events and a commitment to personal development.
The predicted salary is between 54000 - 84000 ÂŁ per year.
Join to apply for the Brand Partnerships Manager role at Norton Motorcycles Ltd
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Join to apply for the Brand Partnerships Manager role at Norton Motorcycles Ltd
We’re not just another bike brand – we\’re an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that\’s passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we\’re entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you\’ll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you\’re passionate about motorcycles and looking to join a team that\’s shaping the future of this legendary brand, we\’d love to hear from you!
The Role
We’re seeking a Brand Partnerships Manager to lead the charge in developing and executing high-impact collaborations with brands that complement and amplify the Norton lifestyle. This role will play a key part in shaping how Norton shows up in the world—through authentic partnerships, co-branded campaigns, and experiences that resonate with riders everywhere.
Key Responsibilities
- Identify and pursue partnership opportunities across apparel, lifestyle, motorsport, technology, beverage, and other aligned industries
- Own end-to-end partner relationships—negotiation, execution, communication, and ongoing growth
- Work cross-functionally with creative, product, events, and digital teams to bring partnership activations to life (co-branded content, product drops, social media campaigns, event sponsorships, etc.)
- Lead deal structuring, contract development, and budget allocation in partnership agreements
- Set and measure KPIs to evaluate the success of each partnership, provide regular performance reports, and optimise future efforts
- Stay ahead of trends in both the motorcycle scene and lifestyle markets to keep the brand on the cutting edge of culture
- Represent Norton at key events, trade shows, and industry meetups to build network and spot opportunities
Qualifications
- 4+ years of experience in brand partnerships, strategic alliances, business development, or marketing
- Demonstrated success in building and managing brand collaborations (bonus points for lifestyle or motorsports experience)
- Deep knowledge of, and passion for -motorcycles, and the broader enthusiast community
- Strong communication, negotiation, and relationship management skills
- Creative thinker with a business-savvy, metrics-driven mindset
- Highly organised, proactive, and able to thrive in a fast-paced, cross-functional environment
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
Rewards of working for Norton:
We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here\’s what you\’ll get when you join the team:
Competitive salary package that recognises your skills and experience
A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge
Generous pension scheme that sets you up for the future, with access to personalised advice.
Private Medical Insurance and a Cash Back Programme to keep you feeling your best
Life insurance (4x salary) because we\’ve got your back no matter what
FREE fruit, got to have your five-a-day!
????WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
A diverse and international team that brings together different perspectives, backgrounds, and experiences.
Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
️Want to go green? You can enjoy free electric bicycle hire
Plus, no need to stress about finding a parking spot – we\’ve got on-site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we\’re committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
-
Industries
Automotive
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Brand Partnerships Manager employer: The Norton Owners Club Limited
Contact Detail:
The Norton Owners Club Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Partnerships Manager
✨Tip Number 1
Familiarise yourself with Norton Motorcycles and their brand ethos. Understanding their history and values will help you align your approach when discussing potential partnerships, showcasing your genuine passion for the brand.
✨Tip Number 2
Network within the motorcycle and lifestyle industries. Attend relevant events, trade shows, and meetups to connect with potential partners and industry leaders. Building these relationships can give you an edge in identifying collaboration opportunities.
✨Tip Number 3
Stay updated on current trends in both the motorcycle scene and lifestyle markets. This knowledge will not only help you identify potential partnerships but also allow you to propose innovative ideas that resonate with the target audience.
✨Tip Number 4
Prepare to demonstrate your negotiation and relationship management skills during interviews. Be ready to discuss past experiences where you've successfully built and maintained partnerships, as this will be crucial for the Brand Partnerships Manager role.
We think you need these skills to ace Brand Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand partnerships, strategic alliances, and business development. Use specific examples that demonstrate your success in building and managing collaborations, especially in the motorcycle or lifestyle sectors.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for motorcycles and the Norton brand. Discuss how your skills align with the role's responsibilities, such as negotiating partnerships and executing co-branded campaigns. Be authentic and show your enthusiasm for joining their team.
Showcase Your Knowledge: In your application, mention any trends in the motorcycle scene or lifestyle markets that you are aware of. This demonstrates your deep knowledge and passion for the industry, which is crucial for the Brand Partnerships Manager role.
Highlight Soft Skills: Emphasise your strong communication, negotiation, and relationship management skills in your application. Provide examples of how you've successfully worked cross-functionally with teams to bring partnership activations to life.
How to prepare for a job interview at The Norton Owners Club Limited
✨Show Your Passion for Motorcycles
Norton Motorcycles Ltd is looking for someone who shares their passion for motorcycles. Make sure to express your enthusiasm for the brand and the motorcycle community during the interview. Share personal experiences or stories that highlight your love for bikes.
✨Demonstrate Your Strategic Thinking
As a Brand Partnerships Manager, you'll need to think strategically about collaborations. Prepare examples of past partnerships you've managed, focusing on how you identified opportunities, negotiated deals, and measured success. This will showcase your ability to drive impactful collaborations.
✨Research the Brand and Its Competitors
Before the interview, take time to research Norton Motorcycles and its competitors. Understand their market position, recent campaigns, and industry trends. This knowledge will help you discuss how you can contribute to the brand's growth and stay ahead in the motorcycle scene.
✨Prepare Questions About Company Culture
Norton values respect, trust, and responsibility. Prepare thoughtful questions about the company culture and team dynamics. This shows your interest in fitting into their tight-knit team and your commitment to personal development within the organisation.