We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!The RoleThe Events & Experiences Manager is responsible for leading and delivering Norton’s UK events portfolio and test ride programme. This includes motorcycle shows and festivals, dealer activations, test ride experiences, community events, brand showcases and retail-focused experiences.A critical part of the role is effectively managing and collaborating with Global teams and external agencies, including test ride, creative, production, logistics and experiential partners, to ensure each event achieves premium brand presentation, operational excellence and commercial impact.You will be the UK lead for UK-led event activity, ensuring every experience reflects Norton’s craftsmanship, engineering and heritage while driving commercial impact. You will also work with Global teams and their appointed agencies to support the delivery of major events such as Motorcycle Live.You will have overall responsibility for Norton’s UK test ride programme and the operational management of the UK event and test ride fleet. You will work cross-functionally and take a structured, process-driven approach to planning and execution.Duties & ResponsibilitiesLead the development and delivery of Norton’s UK events strategy, test ride programme and annual calendarManage UK-led events, including motorcycle shows and festivals, dealer activations, ride-outs, demo days, community events, brand showcases and retail experiencesWork with Global Marketing, Events, Brand and Product teams, and their appointed agencies, to support major global-led UK events such as Motorcycle LiveTake overall responsibility for the UK test ride programme, including planning, customer experience, operational delivery, safety and commercial performanceManage the appointed test ride agency, setting clear briefs, budgets, KPIs, service levels and delivery expectationsMonitor test ride performance, customer feedback and lead conversion, working with Sales, CRM and dealers to ensure leads are captured and followed up effectivelyManage the operational planning of Norton’s UK event and test ride fleet, maintaining clear visibility of bike location, allocation, mileage, condition and availabilityWork with Fleet Management, Technical, Aftersales and logistics partners to ensure bikes are prepared, transported, serviced, repaired and compliant for event useEnsure event planning reflects product maturity, vehicle readiness, technical requirements and launch timingsOversee event logistics, including venues, production, transport, contractors, staffing and on-site deliveryCollaborate with the UK dealer network to support, elevate and review dealer-led events, providing toolkits, assets and guidance where requiredManage relationships with agencies and suppliers across test ride delivery, creative, production, experiential activity and logistics, ensuring quality, value and accountabilityManage event and test ride budgets, supplier costs and performance reporting, using results and insight to improve future deliveryEnsure all activity meets Norton’s brand, legal, compliance, safety, insurance and risk-management requirementsMaintain clear project plans, fleet schedules, event documentation and post-event reportingSkills & ExperienceRequired3–5 years’ experience managing events for automotive, motorcycle or premium consumer brandsStrong experience working with Global teams and agencies across concept development and deliveryExperience managing test ride, demonstration or customer experience programmesExperience coordinating vehicle fleets, servicing schedules and transport logisticsExperience managing event logistics, suppliers and production elementsKnowledge of UK compliance, contracting, safety and insurance considerations for events and test ride activityStrong organisational, communication and stakeholder management skillsStrong budget management and performance reporting skillsAbility to travel across the UK and work weekends as neededDesirablePrior experience in the motorcycle or automotive industryFull UK motorcycle licenceKnowledge of UK motorcycle culture and the events landscapeExperience managing a national test ride or experiential roadshow programmeExperience delivering premium, high-impact brand experiencesRewards of working for Norton:We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:Competitive salary package that recognises your skills and experience33 days of holiday (inc. Bank Hols) to relax and rechargeGenerous pension scheme that sets you up for the future, with access to personalised advice.Private Medical Insurance and a Cash Back Programme to keep you feeling your bestLife insurance (4x salary) because we've got your back no matter whatFREE fruit, got to have your five-a-day!WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programmeExperience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!A diverse and international team that brings together different perspectives, backgrounds, and experiences.Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!Want to go green? You can enjoy free electric bicycle hirePlus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.Join us and see for yourself!PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
Events & Experiences Manager in Solihull employer: The Norton Motorcycle
At Norton, we pride ourselves on being more than just a motorcycle brand; we're a family that values respect, trust, and responsibility. Located in Solihull, our state-of-the-art facilities foster a collaborative work culture where personal development is paramount, offering employees the chance to grow alongside industry experts. With competitive salaries, generous holiday allowances, and a commitment to employee well-being, including private medical insurance and wellness programmes, joining our team means becoming part of a legacy while shaping the future of motorcycling.
