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- Tasks: Lead brand strategies and initiatives across EMEA for a global media powerhouse.
- Company: Join Nielsen, a leader in media insights and audience engagement.
- Benefits: Competitive salary, hybrid work options, and opportunities for professional growth.
- Why this job: Make a real impact in the media revolution with a dynamic team.
- Qualifications: 10+ years in brand leadership, strong communication skills, and a marketing degree.
- Other info: Collaborative environment with a focus on excellence and innovation.
The predicted salary is between 43200 - 72000 £ per year.
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Senior Brand Manager EMEA is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the European markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
- Serve as a leader and representative for Nielsen’s brand initiatives, narratives and relevance across key campaigns in EMEA.
- Create, manage and execute a brand calendar roadmap for Nielsen in European markets.
- Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
- Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the EMEA and globally.
Responsibilities
- Brand Management: Develop, drive and execute brand initiatives in EMEA. Use customer local/regional insights and research to continuously refine positioning and messaging.
- Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions to ensure all efforts are on-brand, local/regional customer insight-led, and consistently executed with excellence.
- Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
- Team Influence and Leadership: Drive cross-functional teams in EMEA and globally for key regional and local brand projects that are critical to Nielsen’s brand and business success.
Qualifications
- 10+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
- Expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios.
- Proven experience building and evolving brands in a matrixed environment.
- Experience in the EMEA markets and operating at global scale preferred.
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
- Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
Additional Information
For employees outside India and United States: Willingness to serve as a local internal subsidiary director to represent the entity in country, with full support from corporate teams, in governance matters.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with an @nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Senior Brand Manager employer: The Nielsen Company
Contact Detail:
The Nielsen Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching Nielsen’s brand initiatives and recent campaigns. We want you to show up ready to discuss how your experience aligns with their goals. Tailor your responses to highlight your expertise in brand strategy and integrated marketing.
✨Tip Number 3
Don’t forget to showcase your leadership skills! In your conversations, emphasise your ability to drive cross-functional teams and influence stakeholders. We believe that demonstrating your collaborative spirit can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. We’re here to champion your success, so make sure you take that step and submit your application directly to us for the Senior Brand Manager position.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive brand initiatives at Nielsen. Share why this position speaks to you and how you can contribute to our mission.
Tailor Your Experience: Make sure to customise your application to highlight your relevant experience in brand management and marketing. We’re looking for someone with a solid background in B2B and global brands, so don’t be shy about showcasing your achievements that align with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Use bullet points where possible to make it easy for us to read through your qualifications.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly and efficiently. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at The Nielsen Company
✨Know Your Brand Inside Out
Before the interview, dive deep into Nielsen's brand values, mission, and recent campaigns. Understanding their positioning in the media landscape will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of brand strategies you've developed or executed in the past. Highlight how these strategies led to measurable outcomes, especially in B2B contexts, as this is crucial for the Senior Brand Manager role.
✨Emphasise Collaboration Skills
Nielsen values cross-functional teamwork, so be ready to share instances where you've successfully collaborated with different teams. Discuss how you navigated challenges and ensured alignment across various stakeholders.
✨Prepare for Executive-Level Conversations
Since you'll be presenting to executive-level stakeholders, practice summarising complex strategies clearly and concisely. Use metrics and data to back up your points, demonstrating your ability to connect brand performance to business outcomes.