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- Tasks: Lead audience measurement initiatives and drive innovation in a dynamic media landscape.
- Company: Join Nielsen, a global leader in audience measurement and analytics.
- Benefits: Be part of a talented team with opportunities for growth and development.
- Why this job: Shape the future of media and make a real impact on client relationships.
- Qualifications: Experience in digital business growth and strong leadership skills.
- Other info: Work in a collaborative environment with a commitment to innovation.
The predicted salary is between 36000 - 60000 £ per year.
London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
At Revolut, Inam played a pivotal role in driving revenue growth and built and led high-performing teams across the commercial function. He also developed and executed the brand’s GTM strategy, shaping its narrative and positioning. Prior to that, Inam joined TikTok as the first commercial hire in EMEA in 2018, where he launched and scaled the advertising business and later led the launch of TikTok Shop in the region. He also led various monetisation initiatives across the business.
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media. With a career spanning 20 years, Inam has played a critical role in launching and growing digital businesses across various mobile and video startups, including world famous brands such as Revolut, TikTok, and award-winning creative mobile firm, Adludio. I am confident that this exceptional experience will help us to navigate the way forward in new and exciting ways for our EMEA team.”
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries.
Inam Mahmood joins Nielsen as General Manager, Audience Measurement, EMEA in London employer: The Nielsen Company
Contact Detail:
The Nielsen Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Inam Mahmood joins Nielsen as General Manager, Audience Measurement, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you wouldn't find on job boards.
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Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, just like Inam did at Nielsen!
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We think you need these skills to ace Inam Mahmood joins Nielsen as General Manager, Audience Measurement, EMEA in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and perspectives.
Tailor Your Application: Make sure to customise your application for the role you're applying for. Highlight relevant skills and experiences that align with what we’re looking for at StudySmarter. It shows us you’ve done your homework!
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How to prepare for a job interview at The Nielsen Company
✨Know Your Audience
Before the interview, research Nielsen's audience measurement strategies and recent innovations. Understanding their approach will help you align your experience with their goals, showing that you're not just a fit for the role but also genuinely interested in their mission.
✨Highlight Relevant Experience
Make sure to emphasise your past roles, especially those that involved driving revenue growth or launching new initiatives. Use specific examples from your career that mirror Inam Mahmood's journey, showcasing how your skills can contribute to Nielsen's objectives.
✨Prepare Insightful Questions
Craft thoughtful questions about Nielsen's future direction in audience measurement and how they plan to adapt to changing consumer behaviours. This demonstrates your strategic thinking and eagerness to engage with the team on a deeper level.
✨Showcase Team Leadership Skills
Since the role involves leading high-performing teams, be ready to discuss your leadership style and experiences. Share stories that illustrate your ability to motivate and develop talent, as well as how you've successfully navigated challenges in previous roles.
