Director Of Sales in Newquay

THE NICI Newquay is preparing to make waves on the Cornish coast with an exciting new hotel opening following a significant refurbishment, and we’re looking for exceptional talent to help lead this next chapter. Building on the success of THE NICI brand, already recognised as one of the UK’s most exciting hotel concepts, THE NICI Newquay will bring a fresh, elevated hospitality experience to one of the country’s most iconic seaside destinations. This investment will transform the property into a lifestyle-led beach club hotel, combining luxury accommodations, vibrant food & beverage offerings, wellness facilities, and inspiring event spaces. Set in an enviable position overlooking the ocean, THE NICI Newquay will redefine coastal stays in Cornwall, appealing to leisure, corporate, and social markets alike. Be part of a fun, welcoming, and inclusive team where you can thrive, shape a new opening, and build your career in a vibrant and ambitious environment.

The Role

We are seeking an ambitious and commercially driven Director of Sales to lead all aspects of sales, events, and business development for THE NICI Newquay. This is a key leadership role, integral to the successful launch and positioning of the hotel post-refurbishment. You will be responsible for establishing the sales strategy, driving revenue, building strong partnerships, and embedding THE NICI sales culture across the hotel, while working closely with the Group Sales and Marketing teams.

Key Responsibilities

• Account manage key Corporate, Meetings & Events, and Leisure accounts
• Develop and grow social and lifestyle-led business in line with brand strategy
• Work closely with the Group Sales Director and Events team to set and deliver the on-property Sales & Events strategy
• Secure new business aligned with the hotel’s commercial objectives and market positioning
• Negotiate and develop local partnerships and sponsorships to create long-term, profitable collaborations
• Deliver cross-sell expectations across the wider THE NICI Group
• Drive promotional activity in line with agreed budgets and commercial plans
• Manage existing accounts, producing revenue, production, and forecasting reports as required
• Report on proactive sales activity in line with Group SOPs
• Achieve total hotel budget by creating and embedding a strong sales culture across the property
• Maximise sales and events opportunities in collaboration with Group Sales and Group Meetings & Events teams
• Represent THE NICI Newquay at local networking, trade, and industry events
• Coordinate agent, client, and media showcase and familiarisation visits
• Work closely with the General Manager and leadership team to position the hotel successfully within the local and national market
• Collaborate with the Marketing team to ensure the hotel is presented at the highest standard across all channels

What’s in it for you….

At The NICI, we are committed to providing exceptional hospitality whilst creating a vibrant, enjoyable working environment for all of our team. Here are just some of the benefits you will receive upon joining the crew:

• Excellent progression opportunities
• Individual and bespoke career and progression pathways
• Competitive salary across all roles
• Unique on-the-job training and development with an opportunity for internal promotions within any of our properties.
• Hotel stay and Food and Beverage discounts
• Meals included whilst on duty

If you feel you have the skills and ambition we are looking for to join The NICI, then please apply with a full and up-to-date CV below. Please note that only those eligible to work in the UK or have a valid UK work permit/visa will be considered for this vacancy.