Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales strategies and create exceptional guest experiences at a luxury hotel.
- Company: Join THE NICI, a top-rated seaside hotel redefining luxury in Bournemouth.
- Benefits: Enjoy competitive salary, career progression, discounts, and meals while on duty.
- Why this job: Be part of an exciting team at one of the U.K.'s best hotels and make a real impact.
- Qualifications: Proven sales experience and a passion for hospitality.
- Other info: Dynamic work environment with tailored career development opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The NICI is redefining seaside luxury and is looking for the best and brightest in the hospitality industry. Since our launch in summer 2022, THE NICI has quickly become one of the U.K.’s most exciting hotel concepts — recognised in The Times Top 100 Places to Stay as the “Best Seaside Hotel for 2023.” Set in an enviable location on the South Coast, supported by a £20 million investment, THE NICI has transformed Bournemouth’s accommodation scene. The hotel features 92 luxury bedrooms (many with sea views), garden hot tub suites, the buzzing South Beach Restaurant & Bar, outdoor terrace, indoor cinema, and stylish meeting and event spaces. Join a fun, welcoming, and inclusive team where you can thrive, grow your career, and be part of something truly special.
We’re seeking an ambitious and experienced Director of Sales to lead all aspects of commercial performance, business development, and event strategy. You’ll play a key role in creating exceptional guest experiences, building strong relationships with clients and partners, and driving the hotel’s continued success.
Key Responsibilities- Manage key account segments: Corporate, M&E, and Leisure.
- Develop and deliver social business in line with company strategy.
- Collaborate with the Group Sales Director and Events Manager to set on-property strategy.
- Secure new business aligned with commercial goals.
- Negotiate and develop local partnerships and sponsorships for long-term value.
- Meet cross-sell expectations across The NICI Group.
- Promote the property in line with budget and objectives.
- Manage existing accounts and prepare production and revenue reports.
- Deliver proactive sales activity in line with Group SOPs.
- Foster a sales-driven culture across all departments.
- Represent THE NICI at local networking and industry events.
- Coordinate client showcases and familiarisation events.
- Partner with the General Manager and leadership team to position the hotel effectively.
- Work alongside Marketing to ensure brand presentation is consistent and high-quality across all channels.
At THE NICI, we’re passionate about delivering exceptional hospitality while ensuring our team thrives in a vibrant, supportive environment.
Your Benefits Include:- Excellent progression opportunities
- Tailored career development pathways
- Competitive salary
- Hotel stay, food, and beverage discounts
- On-the-job training and internal promotion opportunities
- Meals provided while on duty
If you have the skills, ambition, and passion to lead sales at one of the U.K.’s most talked-about hotels, we’d love to hear from you.
Director Of Sales employer: The Nici
Contact Detail:
The Nici Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Of Sales
✨Tip Number 1
Network like a pro! Attend industry events and local meet-ups to connect with potential employers and other professionals. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Showcase your personality! When you get the chance for an interview or a casual chat, let your passion for hospitality shine through. Be genuine and enthusiastic about what you can bring to THE NICI.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows you’re keen and professional, which is exactly what we love to see.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities at THE NICI right there.
We think you need these skills to ace Director Of Sales
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the hospitality industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about being part of THE NICI team and contributing to our unique vision.
Tailor Your CV: Make sure your CV is tailored specifically for the Director of Sales role. Highlight your relevant experience in sales, business development, and event strategy. We love seeing how your past achievements align with what we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that showcases your skills without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our amazing team at THE NICI.
How to prepare for a job interview at The Nici
✨Know Your Stuff
Before the interview, dive deep into THE NICI's offerings and recent achievements. Familiarise yourself with their unique selling points, like the luxury bedrooms and the South Beach Restaurant & Bar. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Sales Savvy
Prepare specific examples of how you've successfully managed key account segments in the past. Highlight your strategies for securing new business and fostering partnerships. This will demonstrate your ability to drive commercial performance, which is crucial for the Director of Sales role.
✨Be a Team Player
Emphasise your collaborative skills during the interview. Talk about how you've worked with marketing and events teams to create successful campaigns or events. This aligns perfectly with the role's requirement to work alongside the General Manager and leadership team.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the hospitality industry and THE NICI's vision. Inquire about their future plans for growth or how they measure success in sales. This shows you're not just interested in the position but also in contributing to their long-term goals.