At a Glance
- Tasks: Lead digital marketing strategies to boost online bookings and enhance customer experiences.
- Company: Join THE NICI Collection, a luxury hotel group with a passion for exceptional hospitality.
- Benefits: Enjoy competitive salary, staff discounts, meals on duty, and career development opportunities.
- Other info: Stay ahead of digital trends while working in a dynamic and collaborative environment.
- Why this job: Be part of an exciting growth story in the luxury hospitality sector.
- Qualifications: Experience in E-Commerce or Digital Marketing, especially in hospitality or travel.
The predicted salary is between 33750 - 41250 £ per year.
About THE NICI Collection
THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world's most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK's most desirable locations. What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami's South Beach, has grown into an exciting collection of destination-led properties. In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy's Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons. This is just the beginning of our growth journey, and we're looking for talented individuals who want to build their careers with an ambitious and expanding hospitality brand.
The Role
We are looking for an experienced and commercially minded E-Commerce Manager to lead the digital performance of THE NICI Collection. This role is responsible for driving direct revenue through our websites, optimising our digital marketing activity, and enhancing the online customer journey across all properties. Working closely with Revenue, Sales, Marketing, and operational teams, you will play a key role in increasing brand visibility, improving conversion, and supporting the continued growth of the collection.
Key Responsibilities
- Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and return on investment.
- Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.
- Manage and optimise digital content and marketing assets across Online Travel Agencies (OTAs), Google Business Profile, and other third-party platforms.
- Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.
- Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.
- Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to ensure THE NICI Collection remains competitive.
About You
- Previous experience in an E-Commerce or Digital Marketing role, ideally within hospitality, travel, or a multi-site business.
- Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.
- Experience managing CMS platforms, booking engines, and OTA listings.
- Commercially focused with strong analytical skills and the ability to turn data into actionable insights.
- Excellent communication and stakeholder management skills.
- Proactive, organised, and passionate about delivering exceptional digital experiences.
What We Offer
- Competitive salary.
- Staff discounts across THE NICI Collection.
- Career development opportunities within a growing luxury hospitality brand.
- Meals on duty.
- Ongoing training and professional development.
Join THE NICI Collection and be part of an exciting growth story where exceptional hospitality, great people, and memorable experiences are at the heart of everything we do.
Digital Marketing Manager in Bournemouth employer: The Nici
The Nici in Newquay offers an exciting opportunity for the Luxury Events & Sales Lead to be at the forefront of establishing a prestigious new hotel. With a competitive salary, performance incentives, and a vibrant work culture focused on creativity and collaboration, employees are encouraged to grow and shape the events landscape. Joining The Nici means being part of a dynamic team dedicated to creating unforgettable experiences in a stunning coastal location.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Bournemouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Nici and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Nici are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Nici on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Nici. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Bournemouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Nici. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Nici:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Nici’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Nici
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Nici will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Nici, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
