At a Glance
- Tasks: Lead social media strategy and engage audiences across platforms like TikTok and Instagram.
- Company: Join the iconic New York Times, a leader in independent journalism.
- Benefits: Enjoy competitive pay, flexible work options, and professional development opportunities.
- Other info: Collaborative environment with a commitment to journalistic independence.
- Why this job: Shape the future of journalism and connect with readers worldwide through innovative storytelling.
- Qualifications: Experience in social media and digital journalism with strong editorial judgement.
The predicted salary is between 37800 - 46200 £ per year.
The mission of The New York Times is to seek the truth and help people understand the world.
That means independent journalism is at the heart of all we do as a company.
It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is looking for a social media editor with experience in journalism, social media strategy, off-platform video promotion and collaborating on projects that involve crowdsourcing, social media reporting and research.
You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve.
This means you’ll be building our presence on Facebook, Instagram, Tik Tok, Whats App and emerging platforms.
Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers’ contributions into our report is essential.
You will know how to adjust social programming targets and priorities amid a shifting global, 24‑hour news cycle and ever‑changing platform landscape.
You will also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, both pre‑ and post‑publication.
This is an in‑office position based in London, and includes regular attendance in the office four days each week.
There may be some flexibility to work remotely per your departmental guidance.
- Main Responsibilities
- Leading The Times’s social presence across our main accounts, ensuring coverage of breaking news and live events; conceiving and executing innovative social plans for enterprise projects; and leveraging videos, photography and graphics to elevate our off‑platform report
- Support the increase in video production across the newsroom by prioritizing time‑sensitive projects and ensuring that our video journalism reaches a wide audience off‑platform
- Developing and refining the voice of The Times on all of our off‑platform channels, exhibiting excellent news judgment and audience‑sensitive framing
- Collaborating with Social Visuals editors and across our Video team, especially the video audience editor in London, on developing and executing visual storytelling formats and strategies for social platforms
- Building creative social native content (e. g., visual cards, Instagram stories, etc.)
- Skillfully editing, shaping and elevating headlines, copy and visual assets for social media
- Suggesting story ideas, identifying video opportunities and partnering with desks across the London newsroom to produce stories that:
- Anticipate readers’ prospective social and search needs sparked by a Times exclusive or a news event
- Respond to readers’ real‑time social and search needs and trends
- Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off‑platform audiences (Social, Search, etc.)
- Partner with editors across the newsroom to workshop on‑platform framing of articles that leverage off‑platform performance insights and reader interest
- Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
- Tracking success through engagement rates, growth statistics, reader responses and other metrics, especially for video
- Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences
- Collaborate with other audience editors, in London and around the world, on flagging coverage opportunities informed by off‑platform trends and sharing performance insights and case studies with desks
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- Our Ideal Candidate
- Proven experience in social media and digital journalism
- Deep understanding of all mainstream and some emerging social channels
- Consistent record running Facebook, Twitter/X and Instagram accounts for major media outlets
- Demonstrated interest in visual storytelling, including through video
- Strong editorial judgment; comfortable with experimenting and refining strategies to optimize article‑sharing for different social audiences
- A passion for news and a dedication to The Times and its journalistic mission
- Skill at bridging specialties, including reporting, editing, product, analytics, design and user research
- Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
- Strong analytical skills and familiarity with how to use data to inform editorial decisions
- Experience working independently and collaborating across time zones
- Basic Qualifications
- Proven experience in social media and digital journalism
- Consistent record running social media accounts for major media outlets
- Strong editorial judgment; comfortable with experimenting and refining strategies to optimize article‑sharing for different social audiences
- Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
- Strong analytical skills and familiarity with how to use data to inform editorial decisions
- A passion for news and a dedication to The Times and its journalistic mission
- Preferred Qualifications
- Deep understanding of all mainstream and some emerging social channels
- Demonstrated interest in visual storytelling, including through video
- Experience working independently and collaborating across time zones
- Skill at bridging specialties, including reporting, editing, product, analytics, design and user research
- Additional Compensation And Benefits
- For roles in the U. S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
- Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.
A. s), a company‑matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
- For roles outside of the U. S., information on benefits will be provided during the interview process.
- Candidate Use Of Gen AI Tools
If you’re an engineering candidate, we’ll let you know what specific Gen AI tools you are permitted to use for your technical assessment.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
All applications will receive consideration for employment without regard to legally protected characteristics.
The U.
Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
Individuals seeking an accommodation for the application or interview process should email reasonable. accommodations@nytimes. com.
Emails sent for unrelated issues, such as following up on an application, will not receive a response.
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Social Media Editor employer: The New York Times
The New York Times is an exceptional employer, offering a dynamic work environment in the heart of London where independent journalism thrives. With a strong commitment to employee growth, we provide opportunities for professional development and training in cutting-edge video production technologies. Our inclusive culture values diverse perspectives, ensuring that every team member contributes to our mission of delivering high-quality journalism that informs and engages our global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Editor
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at The New York Times!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like The New York Times, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Social Media Editor
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for The New York Times:When applying for the Social Media Editor role at The New York Times, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what The New York Times produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at The New York Times
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within The New York Times. Show that you’re not just looking for a job, but a career in journalism.
