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- Tasks: Drive programmatic revenue growth and build relationships with key media agencies and advertisers.
- Company: Join The New York Times, a leader in independent journalism and premium content.
- Benefits: Enjoy competitive pay, flexible work options, and professional development opportunities.
- Why this job: Make an impact in the world of journalism while leading innovative sales strategies.
- Qualifications: Expertise in programmatic advertising and strong communication skills required.
- Other info: Diverse and inclusive workplace committed to equal opportunity for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Programmatic Sales Director is a senior sales leadership role responsible for driving programmatic revenue growth for The New York Times across the UK and EMEA markets. The role will build, manage, and deepen relationships with key media agencies, advertisers, and technology partners to maximize the value of NYT's premium inventory. Based in London, the Programmatic Sales Director will develop & lead the programmatic sales strategy, leveraging first-party data, premium advertising formats, and market insights to deliver exceptional results for advertisers and sustainable revenue growth for the business.
Responsibilities
- Grow premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning NYT’s inventory as a must-buy for agencies and clients.
- Leverage data and insight to deliver privacy-safe, data-driven targeting solutions and custom audience strategies.
- Build and deepen agency relationships, acting as the main contact for programmatic buyers across major holding companies and ensuring NYT remains top of mind for premium, brand-safe campaigns.
- Provide leadership in strategic collaboration with agency partners, aligning on shared objectives, performance metrics, and long-term growth strategies that extend beyond transactional deals.
- Collaborate closely with the Programmatic Operations teams to ensure the successful delivery of the end-to-end sales processes, from briefing to managing deal creation, campaign setup, technical troubleshooting, and real-time optimizations.
- Serve as a market leader by representing the NYT at industry events, actively promoting the value of premium news environments and trusted, high-quality journalism.
Qualifications
- Demonstrated expertise in programmatic advertising, spanning programmatic guaranteed, private marketplaces, and the open exchange, supported by strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media ecosystem.
- Proven commercial and sales leadership experience in programmatic advertising, with a track record of leading pitches, negotiating complex partnerships, and driving sustained revenue growth with major agency partners.
- Strong communication and presentation skills to convert our capabilities into clear, concise and compelling benefits for prospective customers.
- Strong analytical and problem-solving abilities; skilled at translating data, macro trends, and campaign performance insights into actionable recommendations that fuel ongoing revenue growth.
- Excellent communicator and collaborator, thriving in fast-paced environments while ensuring operational excellence & seamless cross-functional teamwork.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
Programmatic Sales Director employer: The New York Times
Contact Detail:
The New York Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for journalism and programmatic sales in every conversation. When you talk about what excites you, it makes you memorable and shows you're the right fit for the role.
✨Tip Number 3
Prepare for interviews by researching The New York Times' recent projects and initiatives. Bring insights to the table that demonstrate your understanding of their mission and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Programmatic Sales Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Programmatic Sales Director role. Highlight your experience in programmatic advertising and how it aligns with our mission at The New York Times.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to drive revenue growth and build strong agency relationships. Numbers speak volumes!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to convey your skills and experiences, making it easy for us to see why you’re a great fit.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The New York Times
✨Know Your Stuff
Make sure you brush up on your programmatic advertising knowledge. Understand the ins and outs of programmatic guaranteed, private marketplaces, and the open exchange. Familiarise yourself with ad tech platforms like DSPs, SSPs, and DMPs so you can speak confidently about how they fit into the digital media ecosystem.
✨Showcase Your Leadership Skills
As a Programmatic Sales Director, you'll need to demonstrate your commercial and sales leadership experience. Prepare examples of past pitches you've led, complex partnerships you've negotiated, and how you've driven revenue growth with major agency partners. This will show that you're not just a team player but a leader in the field.
✨Communicate Clearly
Strong communication skills are key for this role. Practice articulating how your capabilities translate into clear benefits for prospective customers. Use concise language and compelling examples to illustrate your points, making it easy for interviewers to see your value.
✨Be Data-Driven
Prepare to discuss how you've used data and insights to inform your strategies in the past. Think about specific instances where you've translated macro trends and campaign performance insights into actionable recommendations. This will highlight your analytical skills and problem-solving abilities, which are crucial for driving ongoing revenue growth.