At a Glance
- Tasks: Create engaging branded content for top brands in finance and technology.
- Company: Join the innovative T Brand Studio at The New York Times.
- Benefits: Enjoy a hybrid work model, competitive salary, and professional development opportunities.
- Other info: Collaborate with a diverse team across global offices.
- Why this job: Make an impact with your storytelling skills in a world-renowned newsroom.
- Qualifications: Experience in branded content, journalism, and audio/video production required.
The predicted salary is between 50000 - 65000 £ per year.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times branded content team, T Brand Studio is looking for a Senior Editor with a focus on B2B (Consulting Finance and Technology) to join our London office. Inspired by the journalism and innovation of The New York Times newsroom, T Brand crafts stories that help brands make the world better. We are a team of editors, designers, program managers, developers, strategists and audience experts who create content for leading brands around the world.
About the Role
This role will contribute to the creation of branded content advertising — from brainstorming and conceptualizing creative ideas to answering client briefs to writing, editing and commissioning projects. You will take specific leadership in B2B campaigns, in both growing new advertiser opportunities and following through in production. Specifically, the core tasks of the Senior Editor, T Brand Studio International includes participating in brainstorms and creating pitches. Additionally, you will conduct research and interviews, write, commission and edit articles. Furthermore, you will see video and podcast projects through the production process. The Senior Editor will be part of the larger T Brand team based in London, Singapore, Paris and New York. This is a hybrid position, you will report to the Editorial Director, EMEA and APAC, T Brand International, based in London. You can typically expect to be in the office 3 days per week.
Responsibilities:
- Conceive and write engaging branded content pitches, stories, and projects for clients in multiple verticals including consulting, financial services, consulting business, technology, luxury goods, consumer, automotive, entertainment, health care, and travel.
- Write and edit primary- and secondary- source reporting and content for T Brand Studio International projects.
- Employ newsroom standards, including conducting on-the-ground interviews, identifying sources, sub/copy editing, proofreading and fact-checking.
- Ensure that all branded content produced by T Brand Studio is in keeping with the values of The New York Times while meeting our client's strategic aims.
- Proofread creative work or editorial copy written by colleagues across T Brand Studio, including London, Paris, Singapore and New York.
- Participate in regular brainstorming sessions and meetings with teams in Singapore, London and Paris.
- Work with colleagues to help finesse and fine-tune ideas to develop excellent storytelling and multiple content capabilities.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- BA/BS in communications, journalism, or humanities.
- Extensive experience in a branded content or editorial role.
- Experience in audio and video production.
- Experience reporting on finance, business and tech beats.
- Solid digital journalism, writing and editing experience.
- Experience responding to feedback from advertisers and clients.
- Experience with social media, distribution and the branded content landscape.
Preferred Qualifications:
- MA/MS level in communications, journalism, or humanities.
- Editor with experience in B2B subjects, but able to work across a diverse range of topics including tech, culture, lifestyle, travel and luxury.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
Senior Editor B2B, T Brand International, London employer: The New York Times
The New York Times is an exceptional employer, offering a dynamic work environment in the heart of London where independent journalism thrives. With a strong commitment to employee growth, we provide opportunities for professional development and training in cutting-edge video production technologies. Our inclusive culture values diverse perspectives, ensuring that every team member contributes to our mission of delivering high-quality journalism that informs and engages our global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Editor B2B, T Brand International, London
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at The New York Times!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like The New York Times, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Senior Editor B2B, T Brand International, London
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for The New York Times:When applying for the Senior Editor B2B, T Brand International, London role at The New York Times, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what The New York Times produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at The New York Times
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within The New York Times. Show that you’re not just looking for a job, but a career in journalism.