At a Glance
- Tasks: Manage and optimise branded content campaigns across various channels for The New York Times.
- Company: Join the iconic New York Times, a leader in independent journalism and storytelling.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with global teams and enhance your career in a dynamic environment.
- Why this job: Be at the forefront of media innovation and make a real impact on audience engagement.
- Qualifications: Experience in campaign management and data analysis, with strong storytelling skills.
The predicted salary is between 40000 - 50000 £ per year.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Audience Manager is an exciting role within T Brand Studio, the award-winning content studio of The New York Times Advertising department. Inspired by the journalism, creativity and innovation of The New York Times newsroom, the team partners with brands to tell meaningful stories that resonate with our global audience and create lasting impact. Based in London, this role leads the end-to-end management of branded content distribution campaigns across The New York Times' on-site and off-site channels, developing audience strategies and driving campaign optimisation and measurement. Working closely with creative, strategy, sales and media planning teams across London, Paris, Singapore and New York, the Audience Manager helps deliver exceptional campaign performance while contributing to the ongoing evolution of our distribution and measurement capabilities. This is a key client-facing role, partnering directly with agencies and brands to communicate campaign performance, audience insights and business impact. The successful candidate will confidently translate data into compelling stories while building trusted client relationships. The role requires a strong understanding of the evolving media landscape across social, video, audio and editorial formats, alongside a forward-looking mindset that identifies opportunities to enhance our distribution, measurement and optimisation capabilities through new technologies, vendor partnerships and best practices. The role will report directly to the Associate Director of Audience Development & Insights based in London as part of the broader T Brand Strategy Team.
Responsibilities
- Schedule, manage and optimise distribution campaigns across The New York Times' on-site native placements, social media channels and third-party distribution networks.
- Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
- Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
- Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
- Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
- Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
- Share campaign learnings and best practices to continually improve creative performance.
- Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
- Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
- Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.
Basic Qualifications
- Campaign management experience using tools such as Google ads manager, Pressboard, Social Media advertising (Facebook, Instagram, Youtube, Tiktok).
- Experience with data analysis and storytelling, going beyond the “what” to tell the “why” within research results.
- Experience managing stakeholders in a client facing role.
- Capable of handling multiple projects in a fast paced, deadline driven environment.
Preferred Qualifications
- Knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, SimilarWeb or Google Analytics etc.).
Audience Manager, Audience Development and Insights in London employer: The New York Times
The New York Times is an exceptional employer, offering a dynamic work environment in the heart of London where independent journalism thrives. With a strong commitment to employee growth, we provide opportunities for professional development and training in cutting-edge video production technologies. Our inclusive culture values diverse perspectives, ensuring that every team member contributes to our mission of delivering high-quality journalism that informs and engages our global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Manager, Audience Development and Insights in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The New York Times and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The New York Times are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The New York Times on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The New York Times. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Manager, Audience Development and Insights in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The New York Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The New York Times:Show us that you’ve done your homework! In your application, briefly mention what you admire about The New York Times’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The New York Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The New York Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The New York Times, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
