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- Tasks: Support video projects and optimise distribution strategies for maximum audience engagement.
- Company: Join the iconic New York Times, a leader in independent journalism.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team that shapes how the world consumes news.
- Qualifications: Experience in media or journalism with a focus on audience engagement.
- Other info: Collaborative culture with a commitment to journalistic independence.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Associate Audience Editor, Video role at The New York Times. The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company.
The New York Times Audience department is hiring an Associate Audience Editor to support the rollout and analysis of our video projects across on-site and off-platform channels. This role will work closely with the leader of video’s audience efforts to implement, analyze, and refine distribution strategies to maximize the reach and impact of Times video projects across platforms, including both linear videos and multimedia stories.
You will also help build weekly, monthly, and quarterly reports for both onsite and off-platform channels, including competitive analysis, to inform and refine our strategy. You have experience developing video rollout strategies across platforms and assessing their success, with a strong understanding of all mainstream social video platforms, particularly YouTube and TikTok.
We are looking for someone with a proven track record of driving video engagement and reach, and who is eager to refine and expand our distribution strategies to maximize the reach and impact of Times video. This is an in-office position, based in London and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance. The role will report to the Editor, Video Audience, based in New York.
Responsibilities- Support video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk’s video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
- Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
- Implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
- Work on coverage plans for tentpole events.
- Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
- Track and analyze competitors’ video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
- Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
- Collaborate with Video’s Operations Director to identify video projects for award submissions and provide audience impact reports.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- Previous experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement.
- Demonstrated understanding of all mainstream and some emerging social channels.
- Proven project management skills.
- Ability to interpret video data into actionable feedback.
- Commitment to The New York Times mission and values.
- Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times’ voice and editorial values.
- Strong editorial judgment; comfortable with experimenting and refining strategies to optimize content for different audiences.
- Experience with project management tools (Airtable, Google Suite).
- Experience running a social media account with an emphasis on video publishing.
- Experience working cross-functionally across several departments.
Associate Audience Editor, Video in City of London employer: The New York Times
Contact Detail:
The New York Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Audience Editor, Video in City of London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at The New York Times. A friendly chat can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best video projects and audience engagement strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in video journalism and social media. Being in the know will help you discuss relevant topics during interviews and show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at The New York Times.
We think you need these skills to ace Associate Audience Editor, Video in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Audience Editor role. Highlight your experience with video rollout strategies and audience engagement, as this will show us you understand what we're looking for.
Show Off Your Skills: Don’t just list your skills—demonstrate them! Use specific examples from your past work that showcase your ability to drive video engagement and analyse performance across platforms like YouTube and TikTok.
Be Authentic: When writing your application, let your personality shine through. We want to see your unique voice and how it aligns with The New York Times’ mission. Keep it engaging and smart, just like the content we produce!
Apply Through Our Website: Remember to submit your application through our official website. This ensures that your application gets to the right people and helps us keep track of all candidates efficiently. We can’t wait to hear from you!
How to prepare for a job interview at The New York Times
✨Know Your Audience
Before the interview, take some time to research The New York Times and its audience. Understand their mission and values, especially their commitment to independent journalism. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Video Expertise
Be prepared to discuss your experience with video rollout strategies and audience engagement. Bring specific examples of successful projects you've worked on, particularly those involving platforms like YouTube and TikTok. Highlight how you’ve used data to refine strategies and drive engagement.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think about times when you've successfully collaborated across departments. Be ready to share examples that demonstrate your project management skills and your ability to communicate effectively with different stakeholders.
✨Engage with Their Content
Familiarise yourself with The New York Times' video content before the interview. Watch their recent videos and think critically about what works well and what could be improved. This will not only give you insights to discuss but also show your enthusiasm for their work.
