At a Glance
- Tasks: Support video projects and optimise distribution strategies for maximum audience engagement.
- Company: Join the iconic New York Times, a leader in independent journalism.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Dynamic office environment in London with potential remote work flexibility.
- Why this job: Be part of a mission-driven team that shapes how the world consumes news.
- Qualifications: Experience in media or journalism with a focus on audience engagement.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Associate Audience Editor, Video role at The New York Times. The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company.
The New York Times Audience department is hiring an Associate Audience Editor to support the rollout and analysis of our video projects across on-site and off-platform channels. This role will work closely with the leader of video’s audience efforts to implement, analyze, and refine distribution strategies to maximize the reach and impact of Times video projects across platforms, including both linear videos and multimedia stories.
You will also help build weekly, monthly, and quarterly reports for both onsite and off-platform channels, including competitive analysis, to inform and refine our strategy. You have experience developing video rollout strategies across platforms and assessing their success, with a strong understanding of all mainstream social video platforms, particularly YouTube and TikTok.
We are looking for someone with a proven track record of driving video engagement and reach, and who is eager to refine and expand our distribution strategies to maximize the reach and impact of Times video. This is an in-office position, based in London and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance. The role will report to the Editor, Video Audience, based in New York.
Responsibilities- Support video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk’s video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
- Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
- Implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
- Work on coverage plans for tentpole events.
- Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
- Track and analyze competitors’ video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
- Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
- Collaborate with Video’s Operations Director to identify video projects for award submissions and provide audience impact reports.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- Previous experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement.
- Demonstrated understanding of all mainstream and some emerging social channels.
- Proven project management skills.
- Ability to interpret video data into actionable feedback.
- Commitment to The New York Times mission and values.
- Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times’ voice and editorial values.
- Strong editorial judgment; comfortable with experimenting and refining strategies to optimize content for different audiences.
- Experience with project management tools (Airtable, Google Suite).
- Experience running a social media account with an emphasis on video publishing.
- Experience working cross-functionally across several departments.
Associate Audience Editor, Video employer: The New York Times
The New York Times is an exceptional employer, offering a dynamic work environment in London that fosters creativity and collaboration among its team members. With a strong commitment to journalistic integrity and independence, employees are encouraged to grow their skills in audience engagement and video strategy while contributing to impactful storytelling. The company values diversity and provides ample opportunities for professional development, making it an ideal place for those seeking meaningful and rewarding careers in journalism.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Audience Editor, Video
✨Tip Number 1
Get to know the company inside out! Research The New York Times' recent video projects and audience engagement strategies. This will help you tailor your conversations during interviews and show that you're genuinely interested in their mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, and don’t hesitate to reach out for informational chats. They can provide insider tips and might even put in a good word for you!
✨Tip Number 3
Prepare for your interview by practising common questions related to video strategy and audience engagement. Use specific examples from your past experiences to demonstrate your skills and how they align with the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining The New York Times team.
We think you need these skills to ace Associate Audience Editor, Video
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate Audience Editor role. Highlight your experience with video strategies and audience engagement, and show us how you align with The New York Times' mission.
Show Off Your Skills:Don’t hold back on showcasing your project management skills and your understanding of social media platforms. We want to see how you can drive video engagement and reach, so give us examples of your past successes!
Be Authentic:When writing your application, let your personality shine through! Use an engaging tone that reflects your understanding of social media while staying true to The New York Times’ voice. We love creativity!
Apply Through Our Website:Remember to submit your application through our official website. It’s the best way to ensure it gets into the right hands. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The New York Times
✨Know Your Video Platforms
Make sure you brush up on the latest trends and features of platforms like YouTube and TikTok. Understanding how to optimise video content for each platform will show that you're not just familiar with them, but that you can leverage their unique strengths to enhance audience engagement.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your video strategies in the past. Bring examples of reports or analyses you've created, and be ready to explain how those insights shaped your approach to video distribution and audience engagement.
✨Demonstrate Your Editorial Judgement
During the interview, highlight your ability to balance creativity with editorial integrity. Share specific instances where you’ve had to make tough decisions about content, and how you ensured that the final product aligned with the values of independent journalism.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples that showcase your project management skills and your ability to collaborate across departments. Be ready to discuss how you’ve successfully coordinated with others to achieve a common goal in previous roles.
