At a Glance
- Tasks: Lead social media strategy and engage audiences across platforms like TikTok and Instagram.
- Company: Join the world-renowned newsroom of The New York Times.
- Benefits: Competitive salary, flexible work options, and professional development opportunities.
- Other info: Collaborative environment with a commitment to journalistic independence.
- Why this job: Shape the future of journalism and connect with readers globally.
- Qualifications: Experience in social media and digital journalism is essential.
The predicted salary is between 37800 - 46200 £ per year.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is looking for a social media editor with experience in journalism, social media strategy, off-platform video promotion and collaborating on projects that involve crowdsourcing, social media reporting and research. You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. This means you’ll be building our presence on Facebook, Instagram, TikTok, WhatsApp and emerging platforms. Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers’ contributions into our report is essential.
You will know how to adjust social programming targets and priorities amid a shifting global, 24-hour news cycle and ever-changing platform landscape. You will also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, both pre- and post-publication. This is an in-office position based in London, and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.
Main responsibilities:
- Leading The Times’s social presence across our main accounts, ensuring coverage of breaking news and live events; conceiving and executing innovative social plans for enterprise projects; and leveraging videos, photography and graphics to elevate our off-platform report.
- Support the increase in video production across the newsroom by prioritising time-sensitive projects and ensuring that our video journalism reaches a wide audience off-platform.
- Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing.
- Collaborating with Social Visuals editors and across our Video team, especially the video audience editor in London, on developing and executing visual storytelling formats and strategies for social platforms.
- Skillfully editing, shaping and elevating headlines, copy and visual assets for social media.
- Suggesting story ideas, identifying video opportunities and partnering with desks across the London newsroom to produce stories that:
- Anticipate readers’ prospective social and search needs sparked by a Times exclusive or a news event.
- Respond to readers’ real-time social and search needs and trends.
- Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.).
- Partner with editors across the newsroom to workshop on-platform framing of articles that leverage off-platform performance insights and reader interest.
- Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms.
- Tracking success through engagement rates, growth statistics, reader responses and other metrics, especially for video.
- Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences.
- Collaborate with other audience editors, in London and around the world, on flagging coverage opportunities informed by off-platform trends and sharing performance insights and case studies with desks.
Proven experience in social media and digital journalism. Deep understanding of all mainstream and some emerging social channels. Consistent record running Facebook, Twitter/X and Instagram accounts for major media outlets. Demonstrated interest in visual storytelling, including through video. Strong editorial judgment; comfortable with experimenting and refining strategies to optimise article-sharing for different social audiences. A passion for news and a dedication to The Times and its journalistic mission. Skill at bridging specialties, including reporting, editing, product, analytics, design and user research. Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly. Strong analytical skills and familiarity with how to use data to inform editorial decisions. Experience working independently and collaborating across time zones.
Social Media Editor New London, United Kingdom employer: The New York Times Company
At T Brand International, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Senior Editor in our London office, you'll have the opportunity to work alongside talented professionals from diverse backgrounds, contributing to impactful branded content for leading global brands. With a strong emphasis on professional development and a commitment to employee well-being, we offer competitive benefits and a supportive environment that empowers you to grow your career while making a meaningful difference.
Contact Details:
The New York Times Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Editor New London, United Kingdom
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at The New York Times Company!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like The New York Times Company, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Social Media Editor New London, United Kingdom
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for The New York Times Company:When applying for the Social Media Editor New London, United Kingdom role at The New York Times Company, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what The New York Times Company produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at The New York Times Company
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within The New York Times Company. Show that you’re not just looking for a job, but a career in journalism.
