At a Glance
- Tasks: Create compelling narratives and scripts for social-first campaigns with an Art Director partner.
- Company: Join a dynamic team at NMU, known for its innovative approach to storytelling.
- Benefits: Collaborative environment, opportunities for creative growth, and travel to London for meetings.
- Other info: Embrace a culture that values authenticity and transparency in communication.
- Why this job: Be the voice that transforms complex ideas into engaging stories that resonate with audiences.
- Qualifications: Proven copywriting skills and a passion for creative ideation in a team setting.
The predicted salary is between 40000 - 50000 € per year.
As a Senior Concept Copywriter (SEO), you will be the narrative voice of the NMU's creative engine. You will work within a Concept Team, partnered with an Art Director, to generate the big ideas that drive our campaigns. We are welcoming applications from individual copywriters looking for a new partner, or established creative teams (copywriter + art director) who wish to join together. In this role, you will move beyond standard drafting to ideate, turning complex government priorities into human stories and writing scripts that hook attention in the first three seconds and headlines that stop the scroll. You will work across paid social, creator briefs, and integrated campaigns.
Responsibilities
- Conceptual Ideation: Work alongside your Art Director partner to brainstorm and develop "big ideas" for social‑first campaigns. You will turn briefs into creative concepts, focusing on the narrative arc and the "hook."
- Scriptwriting & Storytelling: Write compelling scripts for video content (Shorts, Reels, TikToks, Long‑form). You understand pacing, tone, and how to write for the spoken word, ensuring the message lands without sounding like a press release.
- Social‑First Copy: Craft "native" copy for all platforms. You know how to write a LinkedIn post that sparks debate, an Instagram caption that drives engagement, and a TikTok text‑overlay that adds context.
- Creative Presentation: Articulate the narrative journey in pitch decks. You will write the "manifesto" or the "script" that sells a brave creative concept to senior stakeholders, helping them visualise the story.
- Tone of Voice: Act as a guardian of the NMU tone‑authentic, accessible, and transparent. You will strip away jargon and ensure every word rebuilds trust with the audience.
- Production Oversight: Collaborate with editors and producers during the edit, ensuring the voice‑over, subtitles, and pacing match your original script and vision.
- Travel: Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad‑hoc basis.
Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people.
Senior Concept Copywriter - NMU -GCS employer: The New Media Unit (nmu)
At NMU, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Senior Concept Copywriter, you will not only have the opportunity to craft compelling narratives but also benefit from ongoing professional development and a supportive environment that values diverse perspectives. With regular travel to London for team engagements, you'll be part of a vibrant community dedicated to making a meaningful impact through innovative storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Concept Copywriter - NMU -GCS
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to someone looking for a Senior Concept Copywriter.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure to showcase your unique voice and style. Use examples of your past work that highlight your ability to turn complex concepts into engaging narratives.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like NMU, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Keep it social! Engage with potential employers on platforms like LinkedIn. Share your insights on copywriting trends or comment on their posts to get noticed. It’s all about building relationships and showing you’re passionate about the industry.
We think you need these skills to ace Senior Concept Copywriter - NMU -GCS
Some tips for your application 🫡
Show Your Creative Spark:When you’re applying, let your creativity shine through! We want to see how you can turn complex ideas into engaging narratives. Don’t just list your skills; show us how you’ve used them in real projects.
Tailor Your Application:Make sure to customise your application for the Senior Concept Copywriter role. Highlight your experience with social-first campaigns and scriptwriting. We love seeing how you can adapt your tone to different platforms!
Be Authentic:Remember, we value authenticity at StudySmarter. Use a conversational tone in your application that reflects your personality. Show us how you can strip away jargon and connect with audiences in a relatable way.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The New Media Unit (nmu)
✨Know Your Narrative
As a Senior Concept Copywriter, storytelling is your superpower. Before the interview, think about how you can turn complex ideas into engaging narratives. Prepare examples of past projects where you transformed a brief into a compelling story, and be ready to discuss your creative process.
✨Showcase Your Social Savvy
Familiarise yourself with different social media platforms and their unique tones. Bring examples of your best social-first copy that sparked engagement or debate. This will demonstrate your understanding of how to write for various audiences and formats, which is crucial for this role.
✨Pitch Perfect
Since you'll be presenting creative concepts, practice articulating your ideas clearly and confidently. Create a mock pitch deck for a campaign idea and rehearse it. This will help you feel more comfortable when discussing your vision and ensure you can sell your concepts effectively.
✨Be Authentic
The NMU tone is all about being authentic, accessible, and transparent. During the interview, let your personality shine through. Share your thoughts on how to strip away jargon and connect with audiences on a human level. This will show that you understand the brand's voice and values.
