Public Sector Digital Campaigns Lead

Public Sector Digital Campaigns Lead

Full-Time 60750 - 74250 £ / year (est.) No working from home possible
The New Media Unit (nmu)

At a Glance

  • Tasks: Lead digital campaigns across platforms like YouTube, TikTok, and Meta to engage UK citizens.
  • Company: Join the New Media Unit within the Government Communication Service.
  • Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
  • Other info: Dynamic role with collaboration opportunities across government departments.
  • Why this job: Make a real difference by delivering impactful messages to the public.
  • Qualifications: Experience in digital media strategy and strong communication skills.

The predicted salary is between 60750 - 74250 £ per year.

The New Media Unit (NMU) within the Government Communication Service is seeking a channels manager to plan and execute paid digital media strategies across YouTube, Meta, TikTok, Search, CTV and programmatic channels, in collaboration with government departments and 10 Downing Street to reach UK citizens with targeted messages.

You will own channels on a rotating six-month basis, manage hands-on optimisation and agency partnerships, work with Campaign Leadership and Creator Leads to integrate.

Public Sector Digital Campaigns Lead employer: The New Media Unit (nmu)

As a Channel Manager in the New Media Unit, you will join a dynamic team dedicated to enhancing public trust and understanding of government activities through innovative digital strategies. Our collaborative work culture fosters creativity and agility, providing ample opportunities for professional growth and development within the Government Communication Service. Located at the heart of the UK government, this role offers a unique chance to influence impactful communications that resonate with citizens, all while being part of a forward-thinking unit committed to making a difference.

The New Media Unit (nmu)

Contact Details:

The New Media Unit (nmu) Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Public Sector Digital Campaigns Lead

Dive into Local Government Events

Get yourself to local government events and public sector job fairs. These are great for meeting recruiters and understanding what different organisations, like The New Media Unit (nmu), are looking for. Plus, it shows your genuine interest in the sector!

Join Relevant Networks

Look for communities focused on public sector careers. Whether it’s local networking groups or online forums, connecting with professionals in the field can provide insider knowledge and opportunities that you won’t find on typical job boards.

Utilise Your University’s Resources

If you’re freshly graduated or still studying, make the most of your university's careers service. They often have exclusive partnerships with companies like The New Media Unit (nmu) and can help you get your foot in the door for these full-time public sector roles.

Stay Updated with Government Initiatives

Keep your finger on the pulse regarding new government projects and policies. Understanding current initiatives can give you a leg up in interviews, showing that you are informed and genuinely interested in making a difference in the public sector.

We think you need these skills to ace Public Sector Digital Campaigns Lead

Digital Media Strategy
Channel Management
Paid Media Campaigns
YouTube Advertising
Meta Advertising
TikTok Marketing
Search Engine Marketing

Some tips for your application 🫡

Highlight Relevant Experience:In the public sector, having experience in community engagement, policy analysis, or project management stands out. Make sure to showcase any previous roles or volunteer work that reflects your understanding of public service values and how they've shaped your career path.

Showcase Your Knowledge of the Sector:When you’re applying for a government role, it’s crucial to demonstrate your understanding of the current political landscape and public policies. Consider including articles you've written or relevant projects that underline your capability to engage with these concepts effectively.

Tailor Your CV to Reflect Core Competencies:Government positions often require a clear demonstration of competencies such as communication, teamwork, and problem-solving. Try to structure your CV to highlight these skills, using specific examples of how you’ve applied them in past experiences, ideally with quantifiable outcomes where possible.

Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story and convey your passion for public service. Discuss why you want to work for The New Media Unit (nmu) and how your values align with their mission. Be genuine and let your enthusiasm shine through—this can really set you apart from other candidates.

How to prepare for a job interview at The New Media Unit (nmu)

Get to Know Public Sector Values

Before your interview with The New Media Unit (nmu), dig deep into their mission and values, especially how they align with public service and community impact. Understand the key policies or initiatives they are involved in – you’ll want to show that you genuinely care about serving the community.

Brush Up on Regulatory Knowledge

Brush up on the regulations, laws, and compliance standards relevant to the role you’re applying for. Since this is the government and public sector, they might throw technical questions related to policy frameworks or project management best practices that you'll need to navigate day-to-day.

Highlight Teamwork and Collaboration

The government sector thrives on collaboration. Be ready to discuss how you've successfully worked in diverse teams or involved stakeholders in your projects. Show us how you bring people together to get a common goal achieved – that's what public service is all about!

Prepare Real-Life Examples

Craft a few STAR (Situation, Task, Action, Result) stories that demonstrate your experience in similar roles. Whether it’s a project that made a difference in the community or a challenging situation you managed, be ready to express how your skills and experiences make you a valuable asset for The New Media Unit (nmu).