At a Glance
- Tasks: Lead digital media strategies to boost public trust in government activities.
- Company: Join a dynamic team within the New Media Unit of the UK government.
- Benefits: Gain hands-on experience, competitive pay, and opportunities for professional growth.
- Other info: Collaborate with diverse experts and contribute to impactful campaigns.
- Why this job: Make a real difference in public engagement and communication.
- Qualifications: Experience in digital marketing and a passion for innovative communication.
The predicted salary is between 40000 - 50000 £ per year.
As a Channels Manager in the New Media Unit, you will be responsible for executing paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
Responsibilities
- Execute paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
- Portfolio Oversight: Directly manage 5 "Always-On" campaigns covering key policy areas and 6 tactical campaigns, ensuring impactful message delivery to UK citizens.
- Cross-Government Collaboration: Work closely with government departments and 10 Downing Street to create and implement targeted campaigns that align with national priorities.
- Reactive Agility: Lead fast-paced reactive elements, either by rapidly adding assets to existing "Always-On" campaigns or launching new in-platform activations to meet shifting communication needs. Please note, the media agency is responsible for in platform actions.
- Hands-on Channel Ownership & Agency Partnership: Take full ownership of assigned paid media channels, managing the hands-on optimisation and refining performance to meet public engagement goals efficiently. N.B there will be occasions when you are responsible for unassigned channels/platforms outside of your nominated channels/platforms.
- Agency Leadership: Manage the media agency relationship to ensure strategic plans are executed with precision, including direct oversight of trafficking and financial reconciliation.
- Cross-Functional Integration: Partner with Campaign Leadership to bring strategies to life, and collaborate with Creator Leads to integrate creator-led content into the channel-specific media mix.
- Creative Technical Specs: Work with the Creative Team to ensure they have clear requirements for formats, variations, and technical specifications for your specific channels.
- Strategic Benchmarking: Develop best practices for your assigned channels, defining which formats to use across the funnel to maximise impact.
- Performance Thresholds: Establish and monitor channel-specific KPIs, including minimum weekly spend and reach thresholds required to move citizens through the engagement funnel.
- Asset Optimisation: Determine the ideal number of asset variations and creative rotations needed to maintain campaign freshness and combat ad fatigue.
We need outstanding specialists in design, content production, digital strategies, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care passionately about delivering outstanding communication for the public.
Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer.
Public Engagement Paid Media & Channel Lead employer: The New Media Unit (nmu)
As a Channels Manager in the New Media Unit, you will join a forward-thinking government team dedicated to enhancing public engagement through innovative digital strategies. Our inclusive work culture fosters collaboration and creativity, offering ample opportunities for professional growth while making a meaningful impact on UK citizens' understanding and trust in government activities. With a commitment to diversity and a focus on employee well-being, we provide a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Public Engagement Paid Media & Channel Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital media strategies. Use real examples of campaigns you've managed or contributed to, and make sure it’s easy to access when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its recent campaigns. Tailor your responses to show how your experience aligns with their goals. And remember, we love seeing candidates who are genuinely passionate about public engagement!
We think you need these skills to ace Public Engagement Paid Media & Channel Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in executing paid digital media strategies. We want to see how your skills align with our goal of increasing public understanding and trust in government activities.
Showcase Your Campaign Experience:When detailing your past roles, focus on specific campaigns you've managed. We love seeing examples of how you've successfully delivered impactful messages and collaborated with different teams to achieve results.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and skills are easy to spot. Use bullet points where possible to break up text and highlight key information.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at The New Media Unit (nmu)
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends in paid digital media strategies. Understand how they align with government goals, especially around public trust and engagement. Being able to discuss specific campaigns or examples will show your expertise and enthusiasm for the role.
✨Showcase Your Collaborative Spirit
This role involves working closely with various government departments and agencies. Be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to integrate different perspectives and work towards a common goal, as this is key to executing impactful campaigns.
✨Demonstrate Agility and Quick Thinking
Given the fast-paced nature of this role, think of instances where you've had to adapt quickly to changing circumstances. Discuss how you managed reactive elements in previous campaigns and what strategies you employed to ensure success under pressure.
✨Prepare to Discuss Performance Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital media campaigns. Be ready to talk about how you've set and monitored KPIs in the past, and how you would approach establishing benchmarks for this role. Showing that you can think analytically about campaign performance will impress your interviewers.
