At a Glance
- Tasks: Create compelling narratives and scripts for social-first campaigns with an Art Director partner.
- Company: Join NMU, a creative powerhouse focused on impactful storytelling.
- Benefits: Competitive salary, inclusive culture, and opportunities for travel and collaboration.
- Other info: Dynamic team environment with a focus on growth and creativity.
- Why this job: Be the voice behind innovative campaigns that engage and inspire audiences.
- Qualifications: Proven copywriting skills and a flair for creative ideation.
The predicted salary is between 40000 - 50000 € per year.
As a Senior Concept Copywriter (SEO), you will be the narrative voice of the NMU's creative engine. You will work within a Concept Team, partnered with an Art Director, to generate the big ideas that drive our campaigns. We are welcoming applications from individual copywriters looking for a new partner, or established creative teams (copywriter + art director) who wish to join together. In this role, you will move beyond standard drafting to ideate, turning complex government priorities into human stories and writing scripts that hook attention in the first three seconds and headlines that stop the scroll. You will work across paid social, creator briefs, and integrated campaigns.
Responsibilities
- Conceptual Ideation: Work alongside your Art Director partner to brainstorm and develop "big ideas" for social‑first campaigns. You will turn briefs into creative concepts, focusing on the narrative arc and the "hook."
- Scriptwriting & Storytelling: Write compelling scripts for video content (Shorts, Reels, TikToks, Long‑form). You understand pacing, tone, and how to write for the spoken word, ensuring the message lands without sounding like a press release.
- Social‑First Copy: Craft "native" copy for all platforms. You know how to write a LinkedIn post that sparks debate, an Instagram caption that drives engagement, and a TikTok text‑overlay that adds context.
- Creative Presentation: Articulate the narrative journey in pitch decks. You will write the "manifesto" or the "script" that sells a brave creative concept to senior stakeholders, helping them visualise the story.
- Tone of Voice: Act as a guardian of the NMU tone‑authentic, accessible, and transparent. You will strip away jargon and ensure every word rebuilds trust with the audience.
- Production Oversight: Collaborate with editors and producers during the edit, ensuring the voice‑over, subtitles, and pacing match your original script and vision.
- Travel: Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad‑hoc basis.
Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people.
Senior Concept Copywriter - NMU -GCS in London employer: The New Media Unit (nmu)
At NMU, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Senior Concept Copywriter, you will not only have the opportunity to craft compelling narratives but also benefit from ongoing professional development and a supportive environment that values innovative thinking. Located in the heart of London, our team enjoys access to vibrant cultural experiences and networking opportunities, making it an ideal place for creative minds to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Concept Copywriter - NMU -GCS in London
✨Tip Number 1
Get your portfolio in shape! Showcase your best work that aligns with the role of a Senior Concept Copywriter. Make sure it highlights your storytelling skills and creativity, especially in social-first campaigns.
✨Tip Number 2
Network like a pro! Connect with other creatives, especially Art Directors, on platforms like LinkedIn. Share your insights and engage in discussions to build relationships that could lead to collaborations.
✨Tip Number 3
Prepare for interviews by practising your pitch! Be ready to articulate your creative process and how you turn complex ideas into engaging narratives. Remember, first impressions count, so nail that storytelling!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Concept Copywriter - NMU -GCS in London
Some tips for your application 🫡
Show Your Creative Spark:When you're applying, let your creativity shine through! We want to see how you can turn complex ideas into engaging narratives. Use your application to showcase your unique voice and style—this is your chance to hook us right from the start!
Tailor Your Application:Make sure to tailor your application specifically for the Senior Concept Copywriter role. Highlight your experience with social-first campaigns and scriptwriting. We love seeing how your past work aligns with our needs, so don’t hold back on those relevant examples!
Keep It Conversational:Remember, we’re looking for someone who can write in an authentic and accessible tone. Your application should reflect that! Write as if you’re having a chat with us—keep it engaging and relatable, just like the copy you’d create for our campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at The New Media Unit (nmu)
✨Know Your Narrative
Before the interview, dive deep into the NMU's tone and style. Familiarise yourself with their past campaigns and understand how they craft narratives. This will help you articulate how your writing can align with their voice and storytelling approach.
✨Showcase Your Big Ideas
Prepare to discuss your creative process and bring a few big ideas to the table. Think about how you would turn complex topics into engaging stories. Being able to present these concepts confidently will demonstrate your ability to ideate effectively with an Art Director.
✨Scriptwriting Savvy
Brush up on your scriptwriting skills, especially for social media formats. Be ready to discuss pacing and tone, and maybe even share examples of scripts you've written that hook attention quickly. This will show your understanding of writing for the spoken word.
✨Engage with Social-First Copy
Familiarise yourself with crafting native copy for various platforms. Prepare examples of your work that highlight your ability to engage audiences on LinkedIn, Instagram, and TikTok. This will prove you can create content that resonates across different channels.
