At a Glance
- Tasks: Lead and optimise paid digital media campaigns across platforms like YouTube, Meta, and TikTok.
- Company: Join the New Media Unit, driving impactful campaigns for the UK government.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and impact.
- Why this job: Make a difference by shaping digital strategies that support important government objectives.
- Qualifications: Experience in digital media campaigns and strong analytical skills.
The predicted salary is between 54000 - 66000 £ per year.
The New Media Unit (NMU) is seeking a Channels Manager to lead paid digital media campaigns that support UK government objectives.
You will own selected channels (e. g., You Tube, Meta, Tik Tok, Search) and drive hands-on optimization, using data to improve performance across always-on and tactical campaigns.
You will collaborate with government departments and No 10 to shape channel strategy, manage agency partners, and ensure assets meet technical specs.
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Strategic Digital Campaign Lead in City of Westminster employer: The New Media Unit (nmu)
As a Channel Manager in the New Media Unit, you will join a dynamic team dedicated to enhancing public trust and understanding of government activities through innovative digital strategies. Our collaborative work culture fosters creativity and agility, providing ample opportunities for professional growth and development within the Government Communication Service. Located at the heart of the UK government, this role offers a unique chance to influence impactful communications that resonate with citizens, all while being part of a forward-thinking unit committed to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Digital Campaign Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The New Media Unit (nmu) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The New Media Unit (nmu) are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The New Media Unit (nmu) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Strategic Digital Campaign Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The New Media Unit (nmu). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The New Media Unit (nmu):Show us that you’ve done your homework! In your application, briefly mention what you admire about The New Media Unit (nmu)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The New Media Unit (nmu)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The New Media Unit (nmu) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The New Media Unit (nmu), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
