At a Glance
- Tasks: Create compelling narratives and scripts for social-first campaigns with an Art Director partner.
- Company: Join NMU, a creative powerhouse focused on impactful storytelling.
- Benefits: Flexible working arrangements, travel opportunities, and a supportive team environment.
- Other info: Collaborative culture with opportunities for growth and innovation.
- Why this job: Be the voice that transforms complex ideas into engaging stories that resonate.
- Qualifications: Proven copywriting skills and a flair for creative ideation.
The predicted salary is between 40000 - 50000 € per year.
As a Senior Concept Copywriter (SEO), you will be the narrative voice of the NMU's creative engine. You will work within a Concept Team, partnered with an Art Director, to generate the big ideas that drive our campaigns. We are welcoming applications from individual copywriters looking for a new partner, or established creative teams (copywriter + art director) who wish to join together. In this role, you will move beyond standard drafting to ideate, turning complex government priorities into human stories and writing scripts that hook attention in the first three seconds and headlines that stop the scroll. You will work across paid social, creator briefs, and integrated campaigns.
Responsibilities
- Conceptual Ideation: Work alongside your Art Director partner to brainstorm and develop "big ideas" for social‑first campaigns. You will turn briefs into creative concepts, focusing on the narrative arc and the "hook."
- Scriptwriting & Storytelling: Write compelling scripts for video content (Shorts, Reels, TikToks, Long‑form). You understand pacing, tone, and how to write for the spoken word, ensuring the message lands without sounding like a press release.
- Social‑First Copy: Craft "native" copy for all platforms. You know how to write a LinkedIn post that sparks debate, an Instagram caption that drives engagement, and a TikTok text‑overlay that adds context.
- Creative Presentation: Articulate the narrative journey in pitch decks. You will write the "manifesto" or the "script" that sells a brave creative concept to senior stakeholders, helping them visualise the story.
- Tone of Voice: Act as a guardian of the NMU tone‑authentic, accessible, and transparent. You will strip away jargon and ensure every word rebuilds trust with the audience.
- Production Oversight: Collaborate with editors and producers during the edit, ensuring the voice‑over, subtitles, and pacing match your original script and vision.
- Travel: Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad‑hoc basis.
Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people.
Senior Concept Copywriter - NMU -GCS in City of Westminster employer: The New Media Unit (nmu)
At NMU, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Senior Concept Copywriter, you will not only have the opportunity to craft compelling narratives but also benefit from ongoing professional development and a supportive environment that values innovative thinking. With regular travel to London for engaging team meetings and presentations, you'll be part of a vibrant community dedicated to making a meaningful impact through storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Concept Copywriter - NMU -GCS in City of Westminster
✨Tip Number 1
Get your portfolio in shape! Showcase your best work that aligns with the role of a Senior Concept Copywriter. Make sure it highlights your storytelling skills and creativity, especially in social-first campaigns.
✨Tip Number 2
Network like a pro! Connect with other creatives on platforms like LinkedIn or at industry events. Don’t be shy to reach out to potential partners, like an Art Director, to discuss collaboration opportunities.
✨Tip Number 3
Nail your interview prep! Research the company’s tone and recent campaigns. Be ready to discuss how you can bring their narrative to life and share ideas that could hook their audience right from the start.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Senior Concept Copywriter - NMU -GCS in City of Westminster
Some tips for your application 🫡
Show Your Creative Spark:When you’re applying, let your creativity shine through! Use your application to showcase your unique voice and style. Remember, we’re looking for someone who can turn complex ideas into engaging stories, so don’t hold back on showing us what you can do.
Tailor Your Application:Make sure to tailor your application specifically for the Senior Concept Copywriter role. Highlight your experience with social-first campaigns and scriptwriting. We want to see how your past work aligns with our needs, so be specific about your achievements!
Keep It Conversational:Your writing should reflect the tone of voice we value at NMU—authentic, accessible, and transparent. Avoid jargon and keep your language conversational. This is your chance to demonstrate that you can write compelling copy that resonates with audiences.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our team and what we stand for.
How to prepare for a job interview at The New Media Unit (nmu)
✨Know Your Narrative
Before the interview, dive deep into the NMU's tone and style. Familiarise yourself with their past campaigns and understand how they turn complex ideas into relatable stories. This will help you articulate how your writing can align with their narrative voice.
✨Showcase Your Big Ideas
Prepare to discuss your creative process and bring examples of your best work. Think about how you can present a 'big idea' that could fit within their social-first campaigns. Be ready to brainstorm on the spot; they’ll want to see your ideation skills in action!
✨Master the Art of Scriptwriting
Brush up on writing scripts for various formats, especially for video content. Be prepared to discuss pacing and tone, and maybe even write a short script during the interview. Show them you know how to hook an audience in the first few seconds!
✨Engage with Social Media Trends
Stay updated on current trends across social media platforms. Be ready to discuss how you would craft engaging copy for different channels, like LinkedIn or TikTok. Demonstrating your understanding of platform nuances will set you apart as a candidate who can create native content.
