At a Glance
- Tasks: Execute digital media strategies to boost public trust in UK government activities.
- Company: Join a dynamic team within the New Media Unit of the UK government.
- Benefits: Gain valuable experience, work with experts, and contribute to meaningful projects.
- Other info: Collaborate with diverse teams and enjoy opportunities for personal growth.
- Why this job: Make a real difference in government communication while developing your skills.
- Qualifications: Digital marketing expertise and a passion for innovative communication.
The predicted salary is between 40000 - 50000 £ per year.
As a Channels Manager in the New Media Unit, you will be responsible for executing paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
Responsibilities
- Execute paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
- Portfolio Oversight: Directly manage 5 'Always-On' campaigns covering key policy areas and 6 tactical campaigns, ensuring impactful message delivery to UK citizens.
- Cross-Government Collaboration: Work closely with government departments and 10 Downing Street to create and implement targeted campaigns that align with national priorities.
- Reactive Agility: Lead fast-paced reactive elements, either by rapidly adding assets to existing 'Always-On' campaigns or launching new in-platform activations to meet shifting communication needs. Please note, the media agency is responsible for in platform actions.
- Hands-on Channel Ownership & Agency Partnership: Take full ownership of assigned paid media channels, managing the hands-on optimisation and refining performance to meet public engagement goals efficiently. N.B there will be occasions when you are responsible for unassigned channels/platforms outside of your nominated channels/platforms.
- Agency Leadership: Manage the media agency relationship to ensure strategic plans are executed with precision, including direct oversight of trafficking and financial reconciliation.
- Cross-Functional Integration: Partner with Campaign Leadership to bring strategies to life, and collaborate with Creator Leads to integrate creator-led content into the channel-specific media mix.
- Creative Technical Specs: Work with the Creative Team to ensure they have clear requirements for formats, variations, and technical specifications for your specific channels.
- Strategic Benchmarking: Develop best practices for your assigned channels, defining which formats to use across the funnel to maximise impact.
- Performance Thresholds: Establish and monitor channel-specific KPIs, including minimum weekly spend and reach thresholds required to move citizens through the engagement funnel.
- Asset Optimisation: Determine the ideal number of asset variations and creative rotations needed to maintain campaign freshness and combat ad fatigue.
We need outstanding specialists in design, content production, digital strategies, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care passionately about delivering outstanding communication for the public.
Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer.
Channel Manager (SEO) - New Media Unit - GCS employer: The New Media Unit (nmu)
As a Channel Manager in the New Media Unit, you will join a dynamic team dedicated to enhancing public understanding and trust in government activities. Our inclusive work culture fosters innovation and collaboration, providing ample opportunities for professional growth while working closely with key government stakeholders. Located in the heart of the UK, we offer a unique chance to make a meaningful impact through your expertise in digital media strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Manager (SEO) - New Media Unit - GCS
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in government communications or digital media. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital media strategies and campaign management. Use real examples that demonstrate how you've increased engagement or trust in previous roles.
✨Tip Number 3
Prepare for interviews by researching the latest trends in government communications and digital media. Be ready to discuss how you can contribute to their goals of public understanding and trust.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Channel Manager (SEO) - New Media Unit - GCS
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in executing digital media strategies. We want to see how your skills align with our goals of increasing public understanding and trust in government activities.
Showcase Your Campaign Experience:When detailing your past roles, focus on specific campaigns you've managed. We love seeing examples of how you've successfully delivered impactful messages and engaged audiences, especially in a fast-paced environment.
Highlight Collaboration Skills:Since this role involves working closely with various government departments, emphasise your experience in cross-functional collaboration. Share examples of how you've partnered with different teams to achieve common goals.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our New Media Unit!
How to prepare for a job interview at The New Media Unit (nmu)
✨Know Your Digital Media Strategies
Make sure you brush up on the latest trends in paid digital media strategies. Be ready to discuss how these strategies can enhance public understanding and trust in government activities, as this will show your alignment with the role's core responsibilities.
✨Showcase Your Campaign Management Skills
Prepare examples of past campaigns you've managed, especially those that required cross-functional collaboration. Highlight your experience in overseeing multiple campaigns simultaneously and how you ensured impactful message delivery.
✨Demonstrate Agility and Reactiveness
Think of instances where you had to adapt quickly to changing circumstances in a campaign. Discuss how you handled reactive elements and what strategies you employed to maintain engagement during fast-paced situations.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital media channels. Be prepared to explain how you would establish and monitor these metrics to ensure campaigns meet their public engagement goals effectively.
